The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Franklin & Associates / San Diego Client: Constitutional Rights Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: NeuroCommunication Research Laboratories Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Angotti Thomas Hedge / New York Client: Austin Nichols/Wild Turkey Bourbon Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Steve & Warren's Excellent Ad Venture / Portland Client: Northwest Film & Video Center Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Co. Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leagas Delaney / London Client: Courtauld Institute Category: Outdoor / Outdoor: Campaign
Agency: Mullen/Wenham Client: Smartfoods Category: Outdoor / Outdoor: Campaign
Agency: Kirshenbaum & Bond / New York Client: New York Post Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Outdoor / Outdoor: Campaign
Agency: Leagas Delaney / London Client: Royal Marsden Hospital Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Save the World Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Little Ceasar's Enterprises Category: Consumer Radio / Consumer Radio: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Massachusetts State Lottery Category: Consumer Radio / Consumer Radio: Single
Agency: W. B. Doner & Company / Southfield Client: Chiquita Brands Category: Consumer Radio / Consumer Radio: Single
Agency: Ads Infinitum / Minneapolis Client: Li'l Red Grocery Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: DoJo Advertising / Brookline Client: Gold's Gym Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Pagano Schenck & Kay / Providence Client: Providence Country Day Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Little Ceasar Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Ball Partnership / Singapore Client: Pacific Care Beauty Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Ball Partnership / Singapore Client: Sime Darby Marketing Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: D'Arcy Masius Benton & Bowles / New York Client: Burger King Corporation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Hal Riney & Partners / San Francisco Client: The Mirage Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Massachusetts College of Art / Boston, University of Minnesota / Minneapolis Category: College Competition
Agency: East Texas State University / Commerce Category: College Competition
Agency: Georgia State University / Atlanta Category: College Competition
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single

1991 Advertising Silver Pencil

Franklin & Associates / San Diego

Constitutional Rights Foundation

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91071A

1991 Advertising Bronze Pencil

Bozell / New York

NeuroCommunication Research Laboratories

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91072A

1991 Advertising Gold Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91031A

1991 Advertising Silver Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91032A

1991 Advertising Bronze Pencil

Angotti Thomas Hedge / New York

Austin Nichols/Wild Turkey Bourbon

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91033A

1991 Advertising Gold Pencil

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Any Size B/W or Color: Campaign

91049A

1991 Advertising Silver Pencil

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Any Size B/W or Color: Campaign

91050A

1991 Advertising Silver Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Any Size B/W or Color: Campaign

91051A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade Any Size B/W or Color: Campaign

91052A

1991 Advertising Silver Pencil

Steve & Warren's Excellent Ad Venture / Portland

Northwest Film & Video Center

Non-Broadcast / Non-Broadcast Cinema/Video

91099A

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91078T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91079T

1991 Advertising Silver Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91080T

1991 Advertising Bronze Pencil

BBDO / New York

Pepsi Cola Co.

Consumer Television / Consumer Television Over :30 Single

91081T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91082T

1991 Advertising Gold Pencil

Leagas Delaney / London

Courtauld Institute

Outdoor / Outdoor: Campaign

91037A

1991 Advertising Silver Pencil

Mullen/Wenham

Smartfoods

Outdoor / Outdoor: Campaign

91038A

1991 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

New York Post

Outdoor / Outdoor: Campaign

91039A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Outdoor / Outdoor: Campaign

91040A

1991 Advertising Silver Pencil

Leagas Delaney / London

Royal Marsden Hospital

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91068A

1991 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Save the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91069A

1991 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91070A

1991 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Radio / Consumer Radio: Single

91073R

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Ceasar's Enterprises

Consumer Radio / Consumer Radio: Single

91074R

1991 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Massachusetts State Lottery

Consumer Radio / Consumer Radio: Single

91075R

1991 Advertising Bronze Pencil

W. B. Doner & Company / Southfield

Chiquita Brands

Consumer Radio / Consumer Radio: Single

91076R

1991 Advertising Gold Pencil

Ads Infinitum / Minneapolis

Li'l Red Grocery

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91011A

1991 Advertising Silver Pencil

DoJo Advertising / Brookline

Gold's Gym

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91012A

1991 Advertising Bronze Pencil

Pagano Schenck & Kay / Providence

Providence Country Day

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91013A

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Little Ceasar

Consumer Television / Consumer Television :24 and Under: Campaign

910094T

1991 Advertising Gold Pencil

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :24 and Under: Campaign

91092T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Campaign

91093T

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91006A

1991 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91007A

1991 Advertising Bronze Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91008A

1991 Advertising Bronze Pencil

The Ball Partnership / Singapore

Pacific Care Beauty

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91009A

1991 Advertising Bronze Pencil

The Ball Partnership / Singapore

Sime Darby Marketing

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91010A

1991 Advertising Silver Pencil

D'Arcy Masius Benton & Bowles / New York

Burger King Corporation

Public Service/Political / Public Service/Political Television: Campaign

91098A

1991 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

The Mirage

Collateral / Collateral Brochures Other Than by Mail

91053A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91054A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91055A

1991 Advertising Gold Pencil

Grace & Rothschild / New York

Range Rover of North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91019A

1991 Advertising Silver Pencil

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91020A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91021A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91022A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91023A

1991 Advertising Gold Pencil

Massachusetts College of Art / Boston, University of Minnesota / Minneapolis

N/A

College Competition

91100A

1991 Advertising Silver Pencil

East Texas State University / Commerce

N/A

College Competition

91101A

1991 Advertising Bronze Pencil

Georgia State University / Atlanta

N/A

College Competition

91102A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91041A

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