The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1991 Advertising Bronze Pencil
Agency:
Chait/Day/Mojo / Toronto
Client:
Chiat/Day/Majo
Title:
Category:
Trade / Trade Less Than a Page: B/W or Color: Single
Annual ID:
91048A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Courtauld Institute
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91037A
Award:
1991 Advertising Silver Pencil
Agency:
Mullen/Wenham
Client:
Smartfoods
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91038A
Award:
1991 Advertising Bronze Pencil
Agency:
Kirshenbaum & Bond / New York
Client:
New York Post
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91039A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91040A
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91056A
Award:
1991 Advertising Silver Pencil
Agency:
Client:
Jelly Helm
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91057A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91058A
Award:
1991 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
Tabu Lingerie
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91059A
Award:
1991 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91060A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91044A
Award:
1991 Advertising Gold Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91045A
Award:
1991 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91046A
Award:
1991 Advertising Bronze Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91047A
Award:
1991 Advertising Gold Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91034A
Award:
1991 Advertising Silver Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Jose Cuervo Tequila
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91035A
Award:
1991 Advertising Bronze Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91036A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91001A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91002A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Bunker Hill PX
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91003A
Award:
1991 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91004A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Nationwide
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91005A
Award:
1991 Advertising Silver Pencil
Agency:
D'Arcy Masius Benton & Bowles / New York
Client:
Burger King Corporation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
91098A
Award:
1991 Advertising Silver Pencil
Agency:
Boy & Girl Advertising / Chicago
Client:
Riverside Chocolate Factory
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91028A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91029A
Award:
1991 Advertising Bronze Pencil
Agency:
TBWA Kerlick Switzer / St. Louis
Client:
Fred Arbogast
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
91030A
Award:
1991 Advertising Gold Pencil
Agency:
Ads Infinitum / Minneapolis
Client:
Li'l Red Grocery
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91011A
Award:
1991 Advertising Silver Pencil
Agency:
DoJo Advertising / Brookline
Client:
Gold's Gym
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91012A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91013A
Award:
1991 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91014A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91015A
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
91077R
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91078T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91079T
Award:
1991 Advertising Silver Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91080T
Award:
1991 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Pepsi Cola Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91081T
Award:
1991 Advertising Gold Pencil
Agency:
GGK / London
Client:
Electricity Association
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
91082T
Award:
1991 Advertising Silver Pencil
Agency:
Franklin & Associates / San Diego
Client:
Constitutional Rights Foundation
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
91071A
Award:
1991 Advertising Bronze Pencil
Agency:
Bozell / New York
Client:
NeuroCommunication Research Laboratories
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
91072A
Award:
1991 Advertising Gold Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91073R
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Ceasar's Enterprises
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91074R
Award:
1991 Advertising Bronze Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Massachusetts State Lottery
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91075R
Award:
1991 Advertising Bronze Pencil
Agency:
W. B. Doner & Company / Southfield
Client:
Chiquita Brands
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91076R
Award:
1991 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Bernie's Tattooing Parlor
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91061A
Award:
1991 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91062A
Award:
1991 Advertising Bronze Pencil
Agency:
Client:
Spindler Antiques
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91063A
Award:
1991 Advertising Gold Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Nikon
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91083T
Award:
1991 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
DHL International
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91084T
Award:
1991 Advertising Bronze Pencil
Agency:
MacLaren:Lintas / Toronto
Client:
Ciba-Geigy
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91085T
Award:
1991 Advertising Gold Pencil
Agency:
MacLaren:Lintas / Toronto
Client:
Ciba-Geigy
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91086T
