The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Hal Riney & Partners / San Francisco Client: The Mirage Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: The Martin Agency / Richmond Client: Bernie's Tattooing Parlor Category: Collateral / Collateral P.O.P
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Client: Jelly Helm Category: Collateral / Collateral Direct Mail: Single
Agency: GSD&M / Austin Client: Tabu Lingerie Category: Collateral / Collateral Direct Mail: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Collateral / Collateral P.O.P
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Direct Mail: Single
Agency: Client: Spindler Antiques Category: Collateral / Collateral P.O.P
Agency: Altschiller Reitzfeld/Tracy-Locke / New York Client: Tretorn Athletic Footwear Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Altschiller Reitzfeld/Tracy-Locke / New York Client: Liz Claiborne/Realites Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Anderson & Lembke / New York Client: Agfa Compugraphic Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Cipriani Kremer Advertising / Boston Client: Cole-Haan Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Kaminsky Design / Boston Client: Plastocor Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Kaminsky Design / Boston Client: Springhill Paper Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Kaminsky Design / Boston Client: Springhill Paper Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Gary Fisher Bicycle Company Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Meldrum and Fewsmith / Cleveland Client: Meldrum and Fewsmith Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Team One Advertising / El Segundo Client: Lexus Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Wardrop Murtaugh Temple / Chicago Client: Consolidated Papers Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Wells Rich Greene / New York Client: S. D. Warren Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Evans / Salt Lake City Client: Utah Travel Council Category: Collateral / Collateral Direct Mail: Campaign
Agency: Altman & Manly/Eagle Advertising / Manchester Client: Agfa Compugraphic Category: Collateral / Collateral Direct Mail: Single
Agency: Butterfield Day DeVito Hockney / London Client: Institute of Practitioners in Advertising Category: Collateral / Collateral Direct Mail: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland/Oregon Visitors Association Category: Collateral / Collateral Direct Mail: Single
Agency: Client: Brenda Asheim Category: Collateral / Collateral Direct Mail: Single
Agency: Brumfield-Gallagher / Nashville Client: Lithographics, Inc. Category: Collateral / Collateral Direct Mail: Single
Agency: Buckley DeCerchio Cavalier / New York Client: Buckley DeCerchio Cavalier Category: Collateral / Collateral Direct Mail: Single
Agency: Butler/Shine / New York Client: Bronstein/Berman & Associates Category: Collateral / Collateral Direct Mail: Single
Agency: Carmichael Lynch / Minneapolis Client: Art Directors & Copywriters Club Category: Collateral / Collateral Direct Mail: Single
Agency: Chiat/Day/Mojo / New York Client: Bissell Category: Collateral / Collateral Direct Mail: Single
Agency: Crispin & Porter Advertising / Coral Gables Client: Carolina Acura Dealers Category: Collateral / Collateral Direct Mail: Single
Agency: Deacon Day Massey Advertising / Toronto Client: Fiberglass Canada Category: Collateral / Collateral Direct Mail: Single
Agency: Chiat/Day/Mojo / Venice Client: Mitsubishi Category: Collateral / Collateral Direct Mail: Single
Agency: Crispin & Porter Advertising / Coral Gables Client: Personnel Pool of America Category: Collateral / Collateral Direct Mail: Single
Agency: Crispin & Porter Advertising / Coral Gables Client: Personnel Pool of America Category: Collateral / Collateral Direct Mail: Single
Agency: Earle Palmer Brown / Richmond Client: Virginia Historical Society Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Amaco Oil Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Goldsmith/Jeffrey / New York Client: Steve Hellerstein, Photographer Category: Collateral / Collateral Direct Mail: Single
Agency: Gray Kirk & Evans / Baltimore Client: People Aiding Travellers and the Homeless Category: Collateral / Collateral Direct Mail: Single
Agency: Hal Riney & Partners / San Francisco Client: San Francisco Advertising Club Category: Collateral / Collateral Direct Mail: Single
Agency: Hoffman York & Compton / Milwaukee Client: For Color, Inc. Category: Collateral / Collateral Direct Mail: Single
Agency: Lawler Ballard / Richmond Client: Richmond Ad Club Category: Collateral / Collateral Direct Mail: Single
Agency: Kevin Endres Creative / Nashville Client: Kevin Endres Category: Collateral / Collateral Direct Mail: Single
Agency: Client: Brett Borders Category: Collateral / Collateral Direct Mail: Single

1991 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

The Mirage

Collateral / Collateral Brochures Other Than by Mail

91053A

1991 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91056A

1991 Advertising Gold Pencil

The Martin Agency / Richmond

Bernie's Tattooing Parlor

Collateral / Collateral P.O.P

91061A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91054A

1991 Advertising Silver Pencil

Jelly Helm

Collateral / Collateral Direct Mail: Single

91057A

1991 Advertising Silver Pencil

GSD&M / Austin

Tabu Lingerie

Collateral / Collateral Direct Mail: Single

91059A

1991 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Collateral / Collateral P.O.P

91062A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91055A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91058A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Direct Mail: Single

91060A

1991 Advertising Bronze Pencil

Spindler Antiques

Collateral / Collateral P.O.P

91063A

1991 Advertising Finalist

Altschiller Reitzfeld/Tracy-Locke / New York

Tretorn Athletic Footwear

Collateral / Collateral Brochures Other Than by Mail

91475A

1991 Advertising Finalist

Altschiller Reitzfeld/Tracy-Locke / New York

Liz Claiborne/Realites

Collateral / Collateral Brochures Other Than by Mail

91476A

1991 Advertising Finalist

Anderson & Lembke / New York

Agfa Compugraphic

Collateral / Collateral Brochures Other Than by Mail

91477A

1991 Advertising Finalist

Cipriani Kremer Advertising / Boston

Cole-Haan

Collateral / Collateral Brochures Other Than by Mail

91478A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Collateral / Collateral Brochures Other Than by Mail

91479A

1991 Advertising Finalist

Kaminsky Design / Boston

Plastocor

Collateral / Collateral Brochures Other Than by Mail

91480A

1991 Advertising Finalist

Kaminsky Design / Boston

Springhill Paper

Collateral / Collateral Brochures Other Than by Mail

91481A

1991 Advertising Finalist

Kaminsky Design / Boston

Springhill Paper

Collateral / Collateral Brochures Other Than by Mail

91482A

1991 Advertising Finalist

Mandelbaum Mooney Ashley / San Francisco

Gary Fisher Bicycle Company

Collateral / Collateral Brochures Other Than by Mail

91483A

1991 Advertising Finalist

Meldrum and Fewsmith / Cleveland

Meldrum and Fewsmith

Collateral / Collateral Brochures Other Than by Mail

91484A

1991 Advertising Finalist

Team One Advertising / El Segundo

Lexus

Collateral / Collateral Brochures Other Than by Mail

91485A

1991 Advertising Finalist

Wardrop Murtaugh Temple / Chicago

Consolidated Papers

Collateral / Collateral Brochures Other Than by Mail

91486A

1991 Advertising Finalist

Wells Rich Greene / New York

S. D. Warren

Collateral / Collateral Brochures Other Than by Mail

91487A

1991 Advertising Finalist

Evans / Salt Lake City

Utah Travel Council

Collateral / Collateral Direct Mail: Campaign

91519A

1991 Advertising Finalist

Altman & Manly/Eagle Advertising / Manchester

Agfa Compugraphic

Collateral / Collateral Direct Mail: Single

91488A

1991 Advertising Finalist

Butterfield Day DeVito Hockney / London

Institute of Practitioners in Advertising

Collateral / Collateral Direct Mail: Single

91489A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland/Oregon Visitors Association

Collateral / Collateral Direct Mail: Single

91490A

1991 Advertising Finalist

Brenda Asheim

Collateral / Collateral Direct Mail: Single

91491A

1991 Advertising Finalist

Brumfield-Gallagher / Nashville

Lithographics, Inc.

Collateral / Collateral Direct Mail: Single

91492A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

Buckley DeCerchio Cavalier

Collateral / Collateral Direct Mail: Single

91493A

1991 Advertising Finalist

Butler/Shine / New York

Bronstein/Berman & Associates

Collateral / Collateral Direct Mail: Single

91494A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Art Directors & Copywriters Club

Collateral / Collateral Direct Mail: Single

91495A

1991 Advertising Finalist

Chiat/Day/Mojo / New York

Bissell

Collateral / Collateral Direct Mail: Single

91496A

1991 Advertising Finalist

Crispin & Porter Advertising / Coral Gables

Carolina Acura Dealers

Collateral / Collateral Direct Mail: Single

91497A

1991 Advertising Finalist

Deacon Day Massey Advertising / Toronto

Fiberglass Canada

Collateral / Collateral Direct Mail: Single

91498A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Mitsubishi

Collateral / Collateral Direct Mail: Single

91499A

1991 Advertising Finalist

Crispin & Porter Advertising / Coral Gables

Personnel Pool of America

Collateral / Collateral Direct Mail: Single

91500A

1991 Advertising Finalist

Crispin & Porter Advertising / Coral Gables

Personnel Pool of America

Collateral / Collateral Direct Mail: Single

91501A

1991 Advertising Finalist

Earle Palmer Brown / Richmond

Virginia Historical Society

Collateral / Collateral Direct Mail: Single

91502A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Amaco Oil

Collateral / Collateral Direct Mail: Single

91503A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91504A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91505A

1991 Advertising Finalist

Goldsmith/Jeffrey / New York

Steve Hellerstein, Photographer

Collateral / Collateral Direct Mail: Single

91506A

1991 Advertising Finalist

Gray Kirk & Evans / Baltimore

People Aiding Travellers and the Homeless

Collateral / Collateral Direct Mail: Single

91507A

1991 Advertising Finalist

Hal Riney & Partners / San Francisco

San Francisco Advertising Club

Collateral / Collateral Direct Mail: Single

91508A

1991 Advertising Finalist

Hoffman York & Compton / Milwaukee

For Color, Inc.

Collateral / Collateral Direct Mail: Single

91509A

1991 Advertising Finalist

Lawler Ballard / Richmond

Richmond Ad Club

Collateral / Collateral Direct Mail: Single

91510A

1991 Advertising Finalist

Kevin Endres Creative / Nashville

Kevin Endres

Collateral / Collateral Direct Mail: Single

91511A

1991 Advertising Finalist

Brett Borders

Collateral / Collateral Direct Mail: Single

91512A

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