The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Client: Jelly Helm Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: GSD&M / Austin Client: Tabu Lingerie Category: Collateral / Collateral Direct Mail: Single
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Direct Mail: Single
Agency: The Martin Agency / Richmond Client: Bernie's Tattooing Parlor Category: Collateral / Collateral P.O.P
Agency: Wieden+Kennedy / Portland Client: Nike Category: Collateral / Collateral P.O.P
Agency: Client: Spindler Antiques Category: Collateral / Collateral P.O.P
Agency: Hal Riney & Partners / San Francisco Client: The Mirage Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Altman & Manly/Eagle Advertising / Manchester Client: Agfa Compugraphic Category: Collateral / Collateral Direct Mail: Single
Agency: Butterfield Day DeVito Hockney / London Client: Institute of Practitioners in Advertising Category: Collateral / Collateral Direct Mail: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland/Oregon Visitors Association Category: Collateral / Collateral Direct Mail: Single
Agency: Client: Brenda Asheim Category: Collateral / Collateral Direct Mail: Single
Agency: Brumfield-Gallagher / Nashville Client: Lithographics, Inc. Category: Collateral / Collateral Direct Mail: Single
Agency: Buckley DeCerchio Cavalier / New York Client: Buckley DeCerchio Cavalier Category: Collateral / Collateral Direct Mail: Single
Agency: Butler/Shine / New York Client: Bronstein/Berman & Associates Category: Collateral / Collateral Direct Mail: Single
Agency: Carmichael Lynch / Minneapolis Client: Art Directors & Copywriters Club Category: Collateral / Collateral Direct Mail: Single
Agency: Chiat/Day/Mojo / New York Client: Bissell Category: Collateral / Collateral Direct Mail: Single
Agency: Crispin & Porter Advertising / Coral Gables Client: Carolina Acura Dealers Category: Collateral / Collateral Direct Mail: Single
Agency: Deacon Day Massey Advertising / Toronto Client: Fiberglass Canada Category: Collateral / Collateral Direct Mail: Single
Agency: Chiat/Day/Mojo / Venice Client: Mitsubishi Category: Collateral / Collateral Direct Mail: Single
Agency: Crispin & Porter Advertising / Coral Gables Client: Personnel Pool of America Category: Collateral / Collateral Direct Mail: Single
Agency: Crispin & Porter Advertising / Coral Gables Client: Personnel Pool of America Category: Collateral / Collateral Direct Mail: Single
Agency: Earle Palmer Brown / Richmond Client: Virginia Historical Society Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Amaco Oil Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Goldsmith/Jeffrey / New York Client: Steve Hellerstein, Photographer Category: Collateral / Collateral Direct Mail: Single
Agency: Gray Kirk & Evans / Baltimore Client: People Aiding Travellers and the Homeless Category: Collateral / Collateral Direct Mail: Single
Agency: Hal Riney & Partners / San Francisco Client: San Francisco Advertising Club Category: Collateral / Collateral Direct Mail: Single
Agency: Hoffman York & Compton / Milwaukee Client: For Color, Inc. Category: Collateral / Collateral Direct Mail: Single
Agency: Lawler Ballard / Richmond Client: Richmond Ad Club Category: Collateral / Collateral Direct Mail: Single
Agency: Kevin Endres Creative / Nashville Client: Kevin Endres Category: Collateral / Collateral Direct Mail: Single
Agency: Client: Brett Borders Category: Collateral / Collateral Direct Mail: Single
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral / Collateral Direct Mail: Single
Agency: Mullen/Wenham Client: Smartfoods Category: Collateral / Collateral Direct Mail: Single
Agency: Salvati Montgomery Sakoda / Costa Mesa Client: James Hardie Building Products Category: Collateral / Collateral Direct Mail: Single
Agency: SMW Advertising / Toronto Client: Lexus Category: Collateral / Collateral Direct Mail: Single
Agency: Client: Tony Lamont Category: Collateral / Collateral Direct Mail: Single
Agency: Wickes Peters Freir Diplock / Toronto Client: The Jim Kyte Hockey School for the Hearing Impaired Category: Collateral / Collateral Direct Mail: Single
Agency: Evans / Salt Lake City Client: Utah Travel Council Category: Collateral / Collateral Direct Mail: Campaign
Agency: The Ad Hut / Minneapolis Client: Body Language Category: Collateral / Collateral P.O.P
Agency: The Ad Hut / Minneapolis Client: Body Language Category: Collateral / Collateral P.O.P
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Collateral / Collateral P.O.P
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Collateral / Collateral P.O.P
Agency: Buckley DeCerchio Cavalier / New York Client: The Finals Category: Collateral / Collateral P.O.P
Agency: Cabot Communications / Boston Client: School of the Museum of Fine Arts Category: Collateral / Collateral P.O.P
Agency: Carmichael Lynch / Minneapolis Client: Voiceworks Category: Collateral / Collateral P.O.P

1991 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91056A

1991 Advertising Silver Pencil

Jelly Helm

Collateral / Collateral Direct Mail: Single

91057A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91058A

1991 Advertising Silver Pencil

GSD&M / Austin

Tabu Lingerie

Collateral / Collateral Direct Mail: Single

91059A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Direct Mail: Single

91060A

1991 Advertising Gold Pencil

The Martin Agency / Richmond

Bernie's Tattooing Parlor

Collateral / Collateral P.O.P

91061A

1991 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Collateral / Collateral P.O.P

91062A

1991 Advertising Bronze Pencil

Spindler Antiques

Collateral / Collateral P.O.P

91063A

1991 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

The Mirage

Collateral / Collateral Brochures Other Than by Mail

91053A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91054A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91055A

1991 Advertising Finalist

Altman & Manly/Eagle Advertising / Manchester

Agfa Compugraphic

Collateral / Collateral Direct Mail: Single

91488A

1991 Advertising Finalist

Butterfield Day DeVito Hockney / London

Institute of Practitioners in Advertising

Collateral / Collateral Direct Mail: Single

91489A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland/Oregon Visitors Association

Collateral / Collateral Direct Mail: Single

91490A

1991 Advertising Finalist

Brenda Asheim

Collateral / Collateral Direct Mail: Single

91491A

1991 Advertising Finalist

Brumfield-Gallagher / Nashville

Lithographics, Inc.

Collateral / Collateral Direct Mail: Single

91492A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

Buckley DeCerchio Cavalier

Collateral / Collateral Direct Mail: Single

91493A

1991 Advertising Finalist

Butler/Shine / New York

Bronstein/Berman & Associates

Collateral / Collateral Direct Mail: Single

91494A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Art Directors & Copywriters Club

Collateral / Collateral Direct Mail: Single

91495A

1991 Advertising Finalist

Chiat/Day/Mojo / New York

Bissell

Collateral / Collateral Direct Mail: Single

91496A

1991 Advertising Finalist

Crispin & Porter Advertising / Coral Gables

Carolina Acura Dealers

Collateral / Collateral Direct Mail: Single

91497A

1991 Advertising Finalist

Deacon Day Massey Advertising / Toronto

Fiberglass Canada

Collateral / Collateral Direct Mail: Single

91498A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Mitsubishi

Collateral / Collateral Direct Mail: Single

91499A

1991 Advertising Finalist

Crispin & Porter Advertising / Coral Gables

Personnel Pool of America

Collateral / Collateral Direct Mail: Single

91500A

1991 Advertising Finalist

Crispin & Porter Advertising / Coral Gables

Personnel Pool of America

Collateral / Collateral Direct Mail: Single

91501A

1991 Advertising Finalist

Earle Palmer Brown / Richmond

Virginia Historical Society

Collateral / Collateral Direct Mail: Single

91502A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Amaco Oil

Collateral / Collateral Direct Mail: Single

91503A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91504A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91505A

1991 Advertising Finalist

Goldsmith/Jeffrey / New York

Steve Hellerstein, Photographer

Collateral / Collateral Direct Mail: Single

91506A

1991 Advertising Finalist

Gray Kirk & Evans / Baltimore

People Aiding Travellers and the Homeless

Collateral / Collateral Direct Mail: Single

91507A

1991 Advertising Finalist

Hal Riney & Partners / San Francisco

San Francisco Advertising Club

Collateral / Collateral Direct Mail: Single

91508A

1991 Advertising Finalist

Hoffman York & Compton / Milwaukee

For Color, Inc.

Collateral / Collateral Direct Mail: Single

91509A

1991 Advertising Finalist

Lawler Ballard / Richmond

Richmond Ad Club

Collateral / Collateral Direct Mail: Single

91510A

1991 Advertising Finalist

Kevin Endres Creative / Nashville

Kevin Endres

Collateral / Collateral Direct Mail: Single

91511A

1991 Advertising Finalist

Brett Borders

Collateral / Collateral Direct Mail: Single

91512A

1991 Advertising Finalist

The Martin Agency / Richmond

The Martin Agency

Collateral / Collateral Direct Mail: Single

91513A

1991 Advertising Finalist

Mullen/Wenham

Smartfoods

Collateral / Collateral Direct Mail: Single

91514A

1991 Advertising Finalist

Salvati Montgomery Sakoda / Costa Mesa

James Hardie Building Products

Collateral / Collateral Direct Mail: Single

91515A

1991 Advertising Finalist

SMW Advertising / Toronto

Lexus

Collateral / Collateral Direct Mail: Single

91516A

1991 Advertising Finalist

Tony Lamont

Collateral / Collateral Direct Mail: Single

91517A

1991 Advertising Finalist

Wickes Peters Freir Diplock / Toronto

The Jim Kyte Hockey School for the Hearing Impaired

Collateral / Collateral Direct Mail: Single

91518A

1991 Advertising Finalist

Evans / Salt Lake City

Utah Travel Council

Collateral / Collateral Direct Mail: Campaign

91519A

1991 Advertising Finalist

The Ad Hut / Minneapolis

Body Language

Collateral / Collateral P.O.P

91520A

1991 Advertising Finalist

The Ad Hut / Minneapolis

Body Language

Collateral / Collateral P.O.P

91521A

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Collateral / Collateral P.O.P

91522A

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Collateral / Collateral P.O.P

91523A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

The Finals

Collateral / Collateral P.O.P

91524A

1991 Advertising Finalist

Cabot Communications / Boston

School of the Museum of Fine Arts

Collateral / Collateral P.O.P

91525A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Voiceworks

Collateral / Collateral P.O.P

91526A

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