The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Scali McCabe Sloves / New York Client: Pella Windows and Doors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Ogilvy & Mather / London Client: Lever Bros. Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Abbott Mead Vickers. BBDO / London Client: Sainsbury's Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: The Ball Partnership / North Sydney Client: Stuart Alexander Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Bozell / New York Client: Mass Mutual Life Insurance Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: BSB Dorland / London Client: HJ Heinz Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Carder Gray DDB Needham / Toronto Client: Volkswagen Canada Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Carroll Raj Stagliano / New York Client: WQXR 96.3 FM Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Chiat/Day/Mojo / Venice Client: Mitsubishi Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: DDB Needham Worldwide / New York Client: Bermuda Department of Tourism Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Continental Granite Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands - Gilbey's Gin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Federal Cartridge Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Mullen/Wenham Client: The Timberland Company Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Pagano Schenck & Kay / Providence Client: Dexter Shoe Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Saatchi & Saatchi DFS/Pacific / San Francisco Client: Kikkoman International Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Wieden+Kennedy / Portland Client: Oregon Tourism Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Young & Company / Los Angeles Client: Encore Video Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Zechman & Associates / Chicago Client: Gingiss Formalwear Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91024A

1991 Advertising Silver Pencil

Scali McCabe Sloves / New York

Pella Windows and Doors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91025A

1991 Advertising Silver Pencil

Ogilvy & Mather / London

Lever Bros.

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91026A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91027A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Sainsbury's

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91320A

1991 Advertising Finalist

The Ball Partnership / North Sydney

Stuart Alexander

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91321A

1991 Advertising Finalist

Bozell / New York

Mass Mutual Life Insurance

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91322A

1991 Advertising Finalist

BSB Dorland / London

HJ Heinz

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91323A

1991 Advertising Finalist

Carder Gray DDB Needham / Toronto

Volkswagen Canada

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91324A

1991 Advertising Finalist

Carroll Raj Stagliano / New York

WQXR 96.3 FM

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91325A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Mitsubishi

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91326A

1991 Advertising Finalist

DDB Needham Worldwide / New York

Bermuda Department of Tourism

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91327A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91328A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91329A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Granite

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91330A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91331A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Jim Beam Brands - Gilbey's Gin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91332A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91333A

1991 Advertising Finalist

Grace & Rothschild / New York

Range Rover of North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91334A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Federal Cartridge

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91335A

1991 Advertising Finalist

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91336A

1991 Advertising Finalist

Mullen/Wenham

The Timberland Company

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91337A

1991 Advertising Finalist

Pagano Schenck & Kay / Providence

Dexter Shoe

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91338A

1991 Advertising Finalist

Saatchi & Saatchi DFS/Pacific / San Francisco

Kikkoman International

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91339A

1991 Advertising Finalist

Wieden+Kennedy / Portland

Oregon Tourism

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91340A

1991 Advertising Finalist

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91341A

1991 Advertising Finalist

Young & Company / Los Angeles

Encore Video

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91342A

1991 Advertising Finalist

Zechman & Associates / Chicago

Gingiss Formalwear

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91343A

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