The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Scali McCabe Sloves / New York Client: Pella Windows and Doors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Ogilvy & Mather / London Client: Lever Bros. Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Leagas Delaney / London Client: Sanyo Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Hal Riney & Partners / Chicago Client: John Nuveen & Company Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Angotti Thomas Hedge / New York Client: Austin Nichols/Wild Turkey Bourbon Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Bozell / New York Client: Mass Mutual Life Insurance Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: HDM Horner Collis & Kirvan / London Client: Majestic Wine Warehouses Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Abbott Mead Vickers. BBDO / London Client: Sainsbury's Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Sainsbury's Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Sainsbury's Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Cow & Gate Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Ammirati & Puris / New York Client: United Parcel Service Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Ammirati & Puris / New York Client: Club Med Sales Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Liberty Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: BMP DDB Needham / London Client: Campbells Distillers-Blackbush Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland General Electric Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bozell / Los Angeles Client: Kawasaki Motor Corporation, USA Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: BSB Dorland / London Client: HJ Heinz Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: BSB Dorland / London Client: HJ Heinz Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Zebco Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Zebco Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Chiat/Day/Mojo / Sydney Client: Qantas Airways Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Chiat/Day/Mojo / Venice Client: Mitsubishi Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Chiat/Day/Mojo / Venice Client: Mitsubishi Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: DDB Needham / Chicago Client: Audi of America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: dGWB / Irvine Client: Yamaha Pro Audio Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Earle Palmer Brown / Bethesda Client: Maryland Office of Tourism Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: D'Amico Cucina Restaurant Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: D'Amico Cucina Restaurant Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Penn Racquet Sports Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

1991 Advertising Gold Pencil

Grace & Rothschild / New York

Range Rover of North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91019A

1991 Advertising Silver Pencil

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91020A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91021A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91022A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91023A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91024A

1991 Advertising Silver Pencil

Scali McCabe Sloves / New York

Pella Windows and Doors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91025A

1991 Advertising Silver Pencil

Ogilvy & Mather / London

Lever Bros.

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91026A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91027A

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91016A

1991 Advertising Silver Pencil

Leagas Delaney / London

Sanyo

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91017A

1991 Advertising Bronze Pencil

Hal Riney & Partners / Chicago

John Nuveen & Company

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single

91018A

1991 Advertising Gold Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91031A

1991 Advertising Silver Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91032A

1991 Advertising Bronze Pencil

Angotti Thomas Hedge / New York

Austin Nichols/Wild Turkey Bourbon

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91033A

1991 Advertising Silver Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91028A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91029A

1991 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91030A

1991 Advertising Finalist

Bozell / New York

Mass Mutual Life Insurance

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

91317A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

91318A

1991 Advertising Finalist

HDM Horner Collis & Kirvan / London

Majestic Wine Warehouses

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

91319A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Sainsbury's

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91238A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Sainsbury's

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91239A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Sainsbury's

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91240A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Cow & Gate

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91241A

1991 Advertising Finalist

Ammirati & Puris / New York

United Parcel Service

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91242A

1991 Advertising Finalist

Ammirati & Puris / New York

Club Med Sales

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91243A

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91244A

1991 Advertising Finalist

Bartle Bogle Hegarty / London

Liberty

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91245A

1991 Advertising Finalist

BMP DDB Needham / London

Campbells Distillers-Blackbush

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91246A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland General Electric

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91247A

1991 Advertising Finalist

Bozell / Los Angeles

Kawasaki Motor Corporation, USA

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91248A

1991 Advertising Finalist

BSB Dorland / London

HJ Heinz

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91249A

1991 Advertising Finalist

BSB Dorland / London

HJ Heinz

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91250A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91251A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91252A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Zebco

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91253A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Zebco

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91254A

1991 Advertising Finalist

Chiat/Day/Mojo / Sydney

Qantas Airways

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91255A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Mitsubishi

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91256A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Mitsubishi

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91257A

1991 Advertising Finalist

DDB Needham / Chicago

Audi of America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91258A

1991 Advertising Finalist

dGWB / Irvine

Yamaha Pro Audio

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91259A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Maryland Office of Tourism

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91260A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

D'Amico Cucina Restaurant

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91261A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

D'Amico Cucina Restaurant

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91262A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91263A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Penn Racquet Sports

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91264A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91265A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91266A

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