The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Nationwide Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers. BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Reed International Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Babbit Reiman / Atlanta Client: Electrolux Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Ball Partnership / Singapore Client: Sime Darby Marketing Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Ball Partnership / Singapore Client: Sime Darby Marketing Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Ball Partnership / Singapore Client: Pacific Beauty Care Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Ball Partnership / Singapore Client: Pacific Beauty Care Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Ball Partnership / Singapore Client: Pacific Beauty Care Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Bartle Bogle Hegarty / London Client: Shell Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: BMP DDB Needham / London Client: British Rail - Intercity Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Chiat/Day/Mojo / New York Client: New York Life Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Chiat/Day/Mojo / New York Client: New York Life Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Chiat/Day/Mojo / New York Client: New York Life Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Chiat/Day/Mojo / Venice Client: Minit-Lube Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Chiat/Day/Mojo / Venice Client: Nissan Motor Corporation Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: Northwestern National Life Insurance Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: Northwestern National Life Insurance Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: St. Paul Pioneer Press Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: St. Paul Pioneer Press Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: St. Paul Pioneer Press Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Richmond Client: Virginia Historical Society Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Richmond Client: Virginia Historical Society Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Richmond Client: Virginia Historical Society Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Richmond Client: Kentlands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Richmond Client: Handcraft Cleaners Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: HDM / Singapore Client: IKEA Singapore Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Reebok Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Kauffman Stewart / Minneapolis Client: Waldoch Vans Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Ketchum / Los Angeles Client: American Honda Motor Company Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Korey Kay & Partners / New York Client: Hebrew Immigrant Aid Society Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91001A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91002A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Bunker Hill PX

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91003A

1991 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91004A

1991 Advertising Bronze Pencil

Leagas Delaney / London

Nationwide

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91005A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91103A

1991 Advertising Finalist

Abbott Mead Vickers. BBDO / London

Reed International

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91104A

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91105A

1991 Advertising Finalist

Babbit Reiman / Atlanta

Electrolux

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91106A

1991 Advertising Finalist

The Ball Partnership / Singapore

Sime Darby Marketing

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91107A

1991 Advertising Finalist

The Ball Partnership / Singapore

Sime Darby Marketing

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91108A

1991 Advertising Finalist

The Ball Partnership / Singapore

Pacific Beauty Care

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91109A

1991 Advertising Finalist

The Ball Partnership / Singapore

Pacific Beauty Care

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91110A

1991 Advertising Finalist

The Ball Partnership / Singapore

Pacific Beauty Care

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91111A

1991 Advertising Finalist

Bartle Bogle Hegarty / London

Shell

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91112A

1991 Advertising Finalist

BBDO / New York

Pepsi Cola

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91113A

1991 Advertising Finalist

BMP DDB Needham / London

British Rail - Intercity

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91114A

1991 Advertising Finalist

Chiat/Day/Mojo / New York

New York Life

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91115A

1991 Advertising Finalist

Chiat/Day/Mojo / New York

New York Life

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91116A

1991 Advertising Finalist

Chiat/Day/Mojo / New York

New York Life

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91117A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Minit-Lube

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91118A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Nissan Motor Corporation

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91119A

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

Northwestern National Life Insurance

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91120A

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

Northwestern National Life Insurance

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91121A

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

St. Paul Pioneer Press

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91122A

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

St. Paul Pioneer Press

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91123A

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

St. Paul Pioneer Press

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91124A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Bunker Hill PX

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91125A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Bunker Hill PX

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91126A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Bunker Hill PX

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91127A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Bunker Hill PX

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91128A

1991 Advertising Finalist

Earle Palmer Brown / Richmond

Virginia Historical Society

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91129A

1991 Advertising Finalist

Earle Palmer Brown / Richmond

Virginia Historical Society

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91130A

1991 Advertising Finalist

Earle Palmer Brown / Richmond

Virginia Historical Society

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91131A

1991 Advertising Finalist

Earle Palmer Brown / Richmond

Kentlands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91132A

1991 Advertising Finalist

Earle Palmer Brown / Richmond

Handcraft Cleaners

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91133A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91134A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91135A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91136A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91137A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91138A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91139A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91140A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91141A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91142A

1991 Advertising Finalist

HDM / Singapore

IKEA Singapore

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91143A

1991 Advertising Finalist

Hill Holliday Connors Cosmopulos / Boston

Reebok

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91144A

1991 Advertising Finalist

Kauffman Stewart / Minneapolis

Waldoch Vans

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91145A

1991 Advertising Finalist

Ketchum / Los Angeles

American Honda Motor Company

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91146A

1991 Advertising Finalist

Korey Kay & Partners / New York

Hebrew Immigrant Aid Society

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91147A

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