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The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Saatchi & Saatchi / Sydney Client: DHL International Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Levine Huntley Vick & Beaver / New York Client: Maidenform Category: Consumer Television / Consumer Television :30/:25 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: Franklin Dallas Kundinger / Ontario Client: CJCL 1430 Radio Category: Consumer Television / Consumer Television :24 and Under: Single
Little Ceasar Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: Pepsi Cola Co. Category: Consumer Television / Consumer Television Over :30 Single
Agency: Backer Spielvogel Bates / New York Client: Webster Industries/Renew Trash Bags Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: BMP DDB Needham / London Client: National Dairy Council Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Heinz Pet Products/Skippy Premium Dog Food Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Kirshenbaum & Bond / New York Client: Huffman Koos Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Kirshenbaum & Bond / New York Client: Huffman Koos Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Lord Dentsu & Partners / New York Client: Lea & Perrins Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Lord Dentsu & Partners / New York Client: Lea & Perrins Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Kirshenbaum & Bond / New York Client: New York Post Category: Consumer Television / Consumer Television :24 and Under: Campaign
Agency: Altschiller Reitzfeld/Tracy-Locke / New York Client: Claiborne for Men Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ammirati & Puris / New York Client: Cadbury/Schweppes Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Angotti Thomas Hedge / New York Client: Saab Cars USA Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Baker Lovick/BBDO / Toronto Client: Black & Decker Canada Category: Consumer Television / Consumer Television :30/:25 Single
Agency: The Ball Partnership / Singapore Client: The Pan Pacific Hotel / Singapore Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / London Client: KISS FM Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bergelt Litchfield Raboy & Tsao / New York Client: Metropolitan Transit Authority Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BMP DDB Needham / London Client: Crookes Healthcare Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland Opera Association Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland Opera Association Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland General Electric Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Buckley DeCerchio Cavalier / New York Client: New York Restaurant Group/Smith & Wollensky Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: Taylor Made Golf Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: YMCA of Minneapolis Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :30/:25 Single

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Single

91089T

1991 Advertising Gold Pencil

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :24 and Under: Campaign

91092T

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Television / Consumer Television :30/:25 Single

91083T

1991 Advertising Gold Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91086T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91078T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91079T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91082T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :24 and Under: Single

91090T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Campaign

91093T

1991 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

DHL International

Consumer Television / Consumer Television :30/:25 Single

91084T

1991 Advertising Silver Pencil

Levine Huntley Vick & Beaver / New York

Maidenform

Consumer Television / Consumer Television :30/:25 Single

91087T

1991 Advertising Silver Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91080T

1991 Advertising Bronze Pencil

Franklin Dallas Kundinger / Ontario

CJCL 1430 Radio

Consumer Television / Consumer Television :24 and Under: Single

91091T

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Little Ceasar

Consumer Television / Consumer Television :24 and Under: Campaign

910094T

1991 Advertising Bronze Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91085T

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :30/:25 Single

91088T

1991 Advertising Bronze Pencil

BBDO / New York

Pepsi Cola Co.

Consumer Television / Consumer Television Over :30 Single

91081T

1991 Advertising Finalist

Backer Spielvogel Bates / New York

Webster Industries/Renew Trash Bags

Consumer Television / Consumer Television :24 and Under: Single

91665T

1991 Advertising Finalist

BMP DDB Needham / London

National Dairy Council

Consumer Television / Consumer Television :24 and Under: Single

91666T

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :24 and Under: Single

91667T

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Ralston Purina

Consumer Television / Consumer Television :24 and Under: Single

91668T

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Heinz Pet Products/Skippy Premium Dog Food

Consumer Television / Consumer Television :24 and Under: Single

91669T

1991 Advertising Finalist

Kirshenbaum & Bond / New York

Huffman Koos

Consumer Television / Consumer Television :24 and Under: Single

91670T

1991 Advertising Finalist

Kirshenbaum & Bond / New York

Huffman Koos

Consumer Television / Consumer Television :24 and Under: Single

91671T

1991 Advertising Finalist

Lord Dentsu & Partners / New York

Lea & Perrins

Consumer Television / Consumer Television :24 and Under: Single

91672T

1991 Advertising Finalist

Lord Dentsu & Partners / New York

Lea & Perrins

Consumer Television / Consumer Television :24 and Under: Single

91673T

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :24 and Under: Campaign

91674T

1991 Advertising Finalist

Kirshenbaum & Bond / New York

New York Post

Consumer Television / Consumer Television :24 and Under: Campaign

91675T

1991 Advertising Finalist

Altschiller Reitzfeld/Tracy-Locke / New York

Claiborne for Men

Consumer Television / Consumer Television :30/:25 Single

91619T

1991 Advertising Finalist

Ammirati & Puris / New York

Cadbury/Schweppes

Consumer Television / Consumer Television :30/:25 Single

91620T

1991 Advertising Finalist

Angotti Thomas Hedge / New York

Saab Cars USA

Consumer Television / Consumer Television :30/:25 Single

91621T

1991 Advertising Finalist

Baker Lovick/BBDO / Toronto

Black & Decker Canada

Consumer Television / Consumer Television :30/:25 Single

91622T

1991 Advertising Finalist

The Ball Partnership / Singapore

The Pan Pacific Hotel / Singapore

Consumer Television / Consumer Television :30/:25 Single

91623T

1991 Advertising Finalist

BBDO / London

KISS FM

Consumer Television / Consumer Television :30/:25 Single

91624T

1991 Advertising Finalist

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television :30/:25 Single

91625T

1991 Advertising Finalist

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television :30/:25 Single

91626T

1991 Advertising Finalist

Bergelt Litchfield Raboy & Tsao / New York

Metropolitan Transit Authority

Consumer Television / Consumer Television :30/:25 Single

91627T

1991 Advertising Finalist

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :30/:25 Single

91628T

1991 Advertising Finalist

BMP DDB Needham / London

Crookes Healthcare

Consumer Television / Consumer Television :30/:25 Single

91629T

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland Opera Association

Consumer Television / Consumer Television :30/:25 Single

91630T

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland Opera Association

Consumer Television / Consumer Television :30/:25 Single

91631T

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland General Electric

Consumer Television / Consumer Television :30/:25 Single

91632T

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

New York Restaurant Group/Smith & Wollensky

Consumer Television / Consumer Television :30/:25 Single

91633T

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Normark

Consumer Television / Consumer Television :30/:25 Single

91634T

1991 Advertising Finalist

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Television / Consumer Television :30/:25 Single

91635T

1991 Advertising Finalist

Chiat/Day/Mojo / New York

Taylor Made Golf Company

Consumer Television / Consumer Television :30/:25 Single

91636T

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

YMCA of Minneapolis

Consumer Television / Consumer Television :30/:25 Single

91637T

1991 Advertising Finalist

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :30/:25 Single

91638T

1991 Advertising Finalist

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :30/:25 Single

91639T

1991 Advertising Finalist

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :30/:25 Single

91640T

Contact

The One Club for Creativity
450 West 31st St, 6th Floor
New York, NY 10001

  +1-212-979-1900
  info@oneclub.org

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