The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: D'Arcy Masius Benton & Bowles / New York Client: Burger King Corporation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Fallon McElligott / Minneapolis Client: People for the Ethical Treatment of Animals Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Ogilvy & Mather / London Client: Royal National Institute for the Deaf Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Pagano Schenck & Kay / Providence Client: The United Way of Southeastern New England Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Meldrum & Fewsmith / Cleveland Client: Clean-Land, Ohio Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Franklin & Associates / San Diego Client: Constitutional Rights Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: NeuroCommunication Research Laboratories Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Leagas Delaney / London Client: Royal Marsden Hospital Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Save the World Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Cliff Freeman & Partners / New York Client: ASPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: Lachlan McPherson / Melbourne Client: RSPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: BMP DDB Needham / London Client: Health Education Authority Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Flight for Sight Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers. BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers. BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: BBDO / Los Angeles Client: Earth Day 1990 Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: BBDO / Los Angeles Client: Earth Day 1990 Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: BMP DDB Needham / London Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Bozell / New York Client: NeuroCommunication Research Laboratories Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Earle Palmer Brown / Bethesda Client: Chesapeake Bay Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Chiat/Day/Mojo / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Fallon McElligott / Minneapolis Client: Children's Defense Fund Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Fallon McElligott / Minneapolis Client: Children's Defense Fund Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Fallon McElligott / Minneapolis Client: National Endowment for the Arts Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: Royal Marsden Hospital Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: Suzy Lamplugh Trust Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Lord Dentsu & Partners / New York Client: Time Inc. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Lord Dentsu & Partners / Los Angeles Client: Time Inc. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Anti-Defamation League Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Anti-Defamation League Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: Richmond Metropolitan Blood Service Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Mullen/Wenham Client: Manchester League of Women Voters Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: North Woods Advertising / Minneapolis Client: Wellstone for U.S. Senate Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Sive Associates / Cincinnati Client: Sierra Club Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: World's Smallest Ad Agency / New York Client: Admen Against Ignorance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Young & Rubicam / Minneapolis Client: The Episcopal Ad Project Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Earle Palmer Brown / Richmond Client: Big Brothers Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Department of Natural Resources Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: NeuroCommunication Research Laboratories Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: NeuroCommunication Research Laboratories Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Borders Perrin & Norrander / Seattle Client: Harborview Injury Prevention Center Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: DDB Needham Worldwide / New York Client: United Way Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Chiat/Day/Mojo / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Earle Palmer Brown / Bethesda Client: Brandy Station Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Earle Palmer Brown / Bethesda Client: Brandy Station Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Clarity Coverdale Rueff/ Minneapolis Client: Mothers Against Drunk Driving/Minnesota Chapter Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: World's Smallest Ad / Agency Client: Admen Against Ignorance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Hill Holliday Conners Cosmopulos / Boston Client: U.S. Marine Corps Reserves Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Della Femina McNamee, Inc. / New York Client: Ad Council/National Institute on Drug Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

1991 Advertising Silver Pencil

D'Arcy Masius Benton & Bowles / New York

Burger King Corporation

Public Service/Political / Public Service/Political Television: Campaign

91098A

1991 Advertising Gold Pencil

Fallon McElligott / Minneapolis

People for the Ethical Treatment of Animals

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91064A

1991 Advertising Silver Pencil

Ogilvy & Mather / London

Royal National Institute for the Deaf

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91065A

1991 Advertising Silver Pencil

Pagano Schenck & Kay / Providence

The United Way of Southeastern New England

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91066A

1991 Advertising Bronze Pencil

Meldrum & Fewsmith / Cleveland

Clean-Land, Ohio

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91067A

1991 Advertising Silver Pencil

Franklin & Associates / San Diego

Constitutional Rights Foundation

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91071A

1991 Advertising Bronze Pencil

Bozell / New York

NeuroCommunication Research Laboratories

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91072A

1991 Advertising Silver Pencil

Leagas Delaney / London

Royal Marsden Hospital

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91068A

1991 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Save the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91069A

1991 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91070A

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

ASPCA

Public Service/Political / Public Service/Political Television: Single

91095A

1991 Advertising Silver Pencil

Lachlan McPherson / Melbourne

RSPCA

Public Service/Political / Public Service/Political Television: Single

91096A

1991 Advertising Bronze Pencil

BMP DDB Needham / London

Health Education Authority

Public Service/Political / Public Service/Political Television: Single

91097A

1991 Advertising Merit Award

Abbott Mead Vickers. BBDO / London

Flight for Sight

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91547A

1991 Advertising Merit Award

Abbott Mead Vickers. BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91548A

1991 Advertising Merit Award

Abbott Mead Vickers. BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91549A

1991 Advertising Merit Award

BBDO / Los Angeles

Earth Day 1990

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91550A

1991 Advertising Merit Award

BBDO / Los Angeles

Earth Day 1990

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91551A

1991 Advertising Merit Award

BMP DDB Needham / London

Amnesty International

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91552A

1991 Advertising Merit Award

Bozell / New York

NeuroCommunication Research Laboratories

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91553A

1991 Advertising Merit Award

Earle Palmer Brown / Bethesda

Chesapeake Bay Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91554A

1991 Advertising Merit Award

Chiat/Day/Mojo / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91555A

1991 Advertising Merit Award

Fallon McElligott / Minneapolis

Children's Defense Fund

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91556A

1991 Advertising Merit Award

Fallon McElligott / Minneapolis

Children's Defense Fund

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91557A

1991 Advertising Merit Award

Fallon McElligott / Minneapolis

National Endowment for the Arts

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91558A

1991 Advertising Merit Award

Leagas Delaney / London

Royal Marsden Hospital

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91559A

1991 Advertising Merit Award

Leagas Delaney / London

Suzy Lamplugh Trust

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91560A

1991 Advertising Merit Award

Lord Dentsu & Partners / New York

Time Inc.

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91561A

1991 Advertising Merit Award

Lord Dentsu & Partners / Los Angeles

Time Inc.

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91562A

1991 Advertising Merit Award

Mandelbaum Mooney Ashley / San Francisco

Anti-Defamation League

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91563A

1991 Advertising Merit Award

Mandelbaum Mooney Ashley / San Francisco

Anti-Defamation League

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91564A

1991 Advertising Merit Award

The Martin Agency / Richmond

Richmond Metropolitan Blood Service

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91565A

1991 Advertising Merit Award

Mullen/Wenham

Manchester League of Women Voters

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91566A

1991 Advertising Merit Award

North Woods Advertising / Minneapolis

Wellstone for U.S. Senate

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91567A

1991 Advertising Merit Award

Sive Associates / Cincinnati

Sierra Club

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91568A

1991 Advertising Merit Award

World's Smallest Ad Agency / New York

Admen Against Ignorance

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91569A

1991 Advertising Merit Award

Young & Rubicam / Minneapolis

The Episcopal Ad Project

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91570A

1991 Advertising Merit Award

Earle Palmer Brown / Richmond

Big Brothers

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91578A

1991 Advertising Merit Award

Carmichael Lynch / Minneapolis

Minnesota Department of Natural Resources

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91579A

1991 Advertising Merit Award

Bozell / New York

NeuroCommunication Research Laboratories

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91580A

1991 Advertising Merit Award

Bozell / New York

NeuroCommunication Research Laboratories

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91581A

1991 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Harborview Injury Prevention Center

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91582A

1991 Advertising Merit Award

DDB Needham Worldwide / New York

United Way

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91583A

1991 Advertising Merit Award

Chiat/Day/Mojo / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91584A

1991 Advertising Merit Award

Earle Palmer Brown / Bethesda

Brandy Station

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91585A

1991 Advertising Merit Award

Earle Palmer Brown / Bethesda

Brandy Station

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91586A

1991 Advertising Merit Award

Clarity Coverdale Rueff/ Minneapolis

Mothers Against Drunk Driving/Minnesota Chapter

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91587A

1991 Advertising Merit Award

World's Smallest Ad / Agency

Admen Against Ignorance

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91588A

1991 Advertising Merit Award

Hill Holliday Conners Cosmopulos / Boston

U.S. Marine Corps Reserves

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91589A

1991 Advertising Merit Award

Della Femina McNamee, Inc. / New York

Ad Council/National Institute on Drug Abuse

Public Service/Political / Public Service/Political Outdoor and Posters: Single

91590A

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