The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Chait/Day/Mojo / Toronto Client: Chiat/Day/Majo Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Creative Register Category: Trade / Trade B/W One Page or Spread: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Color One Page or Spread: Single
Agency: BMP DDB Needham / London Client: New Zealand Lamb Category: Trade / Trade Color One Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland Oregon Visitors Category: Trade / Trade Color One Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland/Oregon Visitors Association Category: Trade / Trade Color One Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Blue Fox/Dr. Juice Category: Trade / Trade Color One Page or Spread: Single
Agency: Chiat/Day/Mojo / Venice Client: Dep Category: Trade / Trade Color One Page or Spread: Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: Northwestern National Life Insurance Category: Trade / Trade Color One Page or Spread: Single
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Color One Page or Spread: Single
Agency: Cole & Weber / Seattle Client: Nike, ie. Category: Trade / Trade Color One Page or Spread: Single
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Amoco Oil Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Carl Cedergren Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Weyerhaeuser Paper Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: World Monitor Category: Trade / Trade Color One Page or Spread: Single
Agency: Franklin & Associates / San Diego Client: Thermoscan Category: Trade / Trade Color One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Howard Merrell & Partners / Raleigh Client: Ciba-Geigy Turf and Ornamentals Category: Trade / Trade Color One Page or Spread: Single
Agency: Leo Burnett / Singapore Client: Singapore Convention Bureau Category: Trade / Trade Color One Page or Spread: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: New Zealand Fruit Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Mullen/Wenham Client: The Timberland Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Mullen/Wenham Client: The Timberland Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Mullen/Wenham Client: The Timberland Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Partners & Simons / New York Client: Quaboag Rubber Category: Trade / Trade Color One Page or Spread: Single
Agency: Scali McCabe Sloves / New York Client: Pella Windows and Doors Category: Trade / Trade Color One Page or Spread: Single
Agency: Scali McCabe Sloves / New York Client: Pella Windows and Doors Category: Trade / Trade Color One Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Blue Fox/Dr. Juice Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Cole & Weber / Portland Client: The Oregonian Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Hal Riney & Partners / New York Client: Fuji Photo Film Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: The Martin Agency / Richmond Client: Archives Films Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Winchester Ammunition Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Anderson & Lembke / San Francisco Client: Burlington Air Express Category: Trade / Trade Any Size B/W or Color: Campaign

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91044A

1991 Advertising Gold Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91045A

1991 Advertising Silver Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color One Page or Spread: Single

91046A

1991 Advertising Bronze Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91047A

1991 Advertising Bronze Pencil

Chait/Day/Mojo / Toronto

Chiat/Day/Majo

Trade / Trade Less Than a Page: B/W or Color: Single

91048A

1991 Advertising Gold Pencil

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Any Size B/W or Color: Campaign

91049A

1991 Advertising Silver Pencil

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Any Size B/W or Color: Campaign

91050A

1991 Advertising Silver Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Any Size B/W or Color: Campaign

91051A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade Any Size B/W or Color: Campaign

91052A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91041A

1991 Advertising Silver Pencil

Mad Dogs & Englishmen / New York

The Creative Register

Trade / Trade B/W One Page or Spread: Single

91042A

1991 Advertising Bronze Pencil

Scali McCabe Sloves / New York

Nikon

Trade / Trade B/W One Page or Spread: Single

91043A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Color One Page or Spread: Single

91420A

1991 Advertising Finalist

BMP DDB Needham / London

New Zealand Lamb

Trade / Trade Color One Page or Spread: Single

91421A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland Oregon Visitors

Trade / Trade Color One Page or Spread: Single

91422A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland/Oregon Visitors Association

Trade / Trade Color One Page or Spread: Single

91423A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Blue Fox/Dr. Juice

Trade / Trade Color One Page or Spread: Single

91424A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Dep

Trade / Trade Color One Page or Spread: Single

91425A

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

Northwestern National Life Insurance

Trade / Trade Color One Page or Spread: Single

91426A

1991 Advertising Finalist

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Color One Page or Spread: Single

91427A

1991 Advertising Finalist

Cole & Weber / Seattle

Nike, ie.

Trade / Trade Color One Page or Spread: Single

91428A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Trade / Trade Color One Page or Spread: Single

91429A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Trade / Trade Color One Page or Spread: Single

91430A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Trade / Trade Color One Page or Spread: Single

91431A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Amoco Oil

Trade / Trade Color One Page or Spread: Single

91432A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Carl Cedergren

Trade / Trade Color One Page or Spread: Single

91433A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Color One Page or Spread: Single

91434A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Weyerhaeuser Paper Company

Trade / Trade Color One Page or Spread: Single

91435A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

World Monitor

Trade / Trade Color One Page or Spread: Single

91436A

1991 Advertising Finalist

Franklin & Associates / San Diego

Thermoscan

Trade / Trade Color One Page or Spread: Single

91437A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91438A

1991 Advertising Finalist

Howard Merrell & Partners / Raleigh

Ciba-Geigy Turf and Ornamentals

Trade / Trade Color One Page or Spread: Single

91439A

1991 Advertising Finalist

Leo Burnett / Singapore

Singapore Convention Bureau

Trade / Trade Color One Page or Spread: Single

91440A

1991 Advertising Finalist

Mandelbaum Mooney Ashley / San Francisco

New Zealand Fruit Company

Trade / Trade Color One Page or Spread: Single

91441A

1991 Advertising Finalist

Mullen/Wenham

The Timberland Company

Trade / Trade Color One Page or Spread: Single

91442A

1991 Advertising Finalist

Mullen/Wenham

The Timberland Company

Trade / Trade Color One Page or Spread: Single

91443A

1991 Advertising Finalist

Mullen/Wenham

The Timberland Company

Trade / Trade Color One Page or Spread: Single

91444A

1991 Advertising Finalist

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91445A

1991 Advertising Finalist

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91446A

1991 Advertising Finalist

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91447A

1991 Advertising Finalist

Partners & Simons / New York

Quaboag Rubber

Trade / Trade Color One Page or Spread: Single

91448A

1991 Advertising Finalist

Scali McCabe Sloves / New York

Pella Windows and Doors

Trade / Trade Color One Page or Spread: Single

91449A

1991 Advertising Finalist

Scali McCabe Sloves / New York

Pella Windows and Doors

Trade / Trade Color One Page or Spread: Single

91450A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Blue Fox/Dr. Juice

Trade / Trade Less Than a Page: B/W or Color: Single

91451A

1991 Advertising Finalist

Cole & Weber / Portland

The Oregonian

Trade / Trade Less Than a Page: B/W or Color: Single

91452A

1991 Advertising Finalist

Hal Riney & Partners / New York

Fuji Photo Film

Trade / Trade Less Than a Page: B/W or Color: Single

91453A

1991 Advertising Finalist

The Martin Agency / Richmond

Archives Films

Trade / Trade Less Than a Page: B/W or Color: Single

91454A

1991 Advertising Finalist

TBWA Kerlick Switzer / St. Louis

Fred Arbogast

Trade / Trade Less Than a Page: B/W or Color: Single

91455A

1991 Advertising Finalist

TBWA Kerlick Switzer / St. Louis

Winchester Ammunition

Trade / Trade Less Than a Page: B/W or Color: Single

91456A

1991 Advertising Finalist

Anderson & Lembke / San Francisco

Burlington Air Express

Trade / Trade Any Size B/W or Color: Campaign

91457A

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