The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Chait/Day/Mojo / Toronto Client: Chiat/Day/Majo Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Creative Register Category: Trade / Trade B/W One Page or Spread: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Blue Fox/Dr. Juice Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Cole & Weber / Portland Client: The Oregonian Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Hal Riney & Partners / New York Client: Fuji Photo Film Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: The Martin Agency / Richmond Client: Archives Films Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Winchester Ammunition Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Arnold Advertising / Boston Client: Rand Typography Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade B/W One Page or Spread: Single
Agency: Borders Perrin & Norrander / Seattle Client: Kenworth Category: Trade / Trade B/W One Page or Spread: Single
Agency: Buckley DeCerchio Cavalier / New York Client: Discover Magazine Category: Trade / Trade B/W One Page or Spread: Single
Agency: Buckley DeCerchio Cavalier / New York Client: Discover Magazine Category: Trade / Trade B/W One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Hush Puppies Category: Trade / Trade B/W One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Independent Television Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chicago Ad Club Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Goodby Berlin & Silverstein Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Trade / Trade B/W One Page or Spread: Single
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Trade / Trade B/W One Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Creative Register Category: Trade / Trade B/W One Page or Spread: Single
Agency: Merril Dello Iancono / Falls Church Client: Photo Effects Category: Trade / Trade B/W One Page or Spread: Single
Agency: Omon / New York Client: Pelorus Film Company Category: Trade / Trade B/W One Page or Spread: Single
Agency: Spare Time Advertising / Chicago Client: Chicago Ad Club Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Color One Page or Spread: Single
Agency: BMP DDB Needham / London Client: New Zealand Lamb Category: Trade / Trade Color One Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland Oregon Visitors Category: Trade / Trade Color One Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland/Oregon Visitors Association Category: Trade / Trade Color One Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Blue Fox/Dr. Juice Category: Trade / Trade Color One Page or Spread: Single
Agency: Chiat/Day/Mojo / Venice Client: Dep Category: Trade / Trade Color One Page or Spread: Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: Northwestern National Life Insurance Category: Trade / Trade Color One Page or Spread: Single
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Color One Page or Spread: Single
Agency: Cole & Weber / Seattle Client: Nike, ie. Category: Trade / Trade Color One Page or Spread: Single
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Amoco Oil Category: Trade / Trade Color One Page or Spread: Single

1991 Advertising Bronze Pencil

Chait/Day/Mojo / Toronto

Chiat/Day/Majo

Trade / Trade Less Than a Page: B/W or Color: Single

91048A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91041A

1991 Advertising Silver Pencil

Mad Dogs & Englishmen / New York

The Creative Register

Trade / Trade B/W One Page or Spread: Single

91042A

1991 Advertising Bronze Pencil

Scali McCabe Sloves / New York

Nikon

Trade / Trade B/W One Page or Spread: Single

91043A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91044A

1991 Advertising Gold Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91045A

1991 Advertising Silver Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color One Page or Spread: Single

91046A

1991 Advertising Bronze Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91047A

1991 Advertising Gold Pencil

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Any Size B/W or Color: Campaign

91049A

1991 Advertising Silver Pencil

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Any Size B/W or Color: Campaign

91050A

1991 Advertising Silver Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Any Size B/W or Color: Campaign

91051A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade Any Size B/W or Color: Campaign

91052A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Blue Fox/Dr. Juice

Trade / Trade Less Than a Page: B/W or Color: Single

91451A

1991 Advertising Finalist

Cole & Weber / Portland

The Oregonian

Trade / Trade Less Than a Page: B/W or Color: Single

91452A

1991 Advertising Finalist

Hal Riney & Partners / New York

Fuji Photo Film

Trade / Trade Less Than a Page: B/W or Color: Single

91453A

1991 Advertising Finalist

The Martin Agency / Richmond

Archives Films

Trade / Trade Less Than a Page: B/W or Color: Single

91454A

1991 Advertising Finalist

TBWA Kerlick Switzer / St. Louis

Fred Arbogast

Trade / Trade Less Than a Page: B/W or Color: Single

91455A

1991 Advertising Finalist

TBWA Kerlick Switzer / St. Louis

Winchester Ammunition

Trade / Trade Less Than a Page: B/W or Color: Single

91456A

1991 Advertising Finalist

Arnold Advertising / Boston

Rand Typography

Trade / Trade B/W One Page or Spread: Single

91401A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade B/W One Page or Spread: Single

91402A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade B/W One Page or Spread: Single

91403A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade B/W One Page or Spread: Single

91404A

1991 Advertising Finalist

Borders Perrin & Norrander / Seattle

Kenworth

Trade / Trade B/W One Page or Spread: Single

91405A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

Discover Magazine

Trade / Trade B/W One Page or Spread: Single

91406A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

Discover Magazine

Trade / Trade B/W One Page or Spread: Single

91407A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Hush Puppies

Trade / Trade B/W One Page or Spread: Single

91408A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Independent Television

Trade / Trade B/W One Page or Spread: Single

91409A

1991 Advertising Finalist

Goldsmith/Jeffrey / New York

Crain's New York Business

Trade / Trade B/W One Page or Spread: Single

91410A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Chicago Ad Club

Trade / Trade B/W One Page or Spread: Single

91411A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Goodby Berlin & Silverstein

Trade / Trade B/W One Page or Spread: Single

91412A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91413A

1991 Advertising Finalist

Leagas Delaney / London

Leagas Delaney

Trade / Trade B/W One Page or Spread: Single

91414A

1991 Advertising Finalist

Leagas Delaney / London

Leagas Delaney

Trade / Trade B/W One Page or Spread: Single

91415A

1991 Advertising Finalist

Mad Dogs & Englishmen / New York

The Creative Register

Trade / Trade B/W One Page or Spread: Single

91416A

1991 Advertising Finalist

Merril Dello Iancono / Falls Church

Photo Effects

Trade / Trade B/W One Page or Spread: Single

91417A

1991 Advertising Finalist

Omon / New York

Pelorus Film Company

Trade / Trade B/W One Page or Spread: Single

91418A

1991 Advertising Finalist

Spare Time Advertising / Chicago

Chicago Ad Club

Trade / Trade B/W One Page or Spread: Single

91419A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Color One Page or Spread: Single

91420A

1991 Advertising Finalist

BMP DDB Needham / London

New Zealand Lamb

Trade / Trade Color One Page or Spread: Single

91421A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland Oregon Visitors

Trade / Trade Color One Page or Spread: Single

91422A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland/Oregon Visitors Association

Trade / Trade Color One Page or Spread: Single

91423A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Blue Fox/Dr. Juice

Trade / Trade Color One Page or Spread: Single

91424A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Dep

Trade / Trade Color One Page or Spread: Single

91425A

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

Northwestern National Life Insurance

Trade / Trade Color One Page or Spread: Single

91426A

1991 Advertising Finalist

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Color One Page or Spread: Single

91427A

1991 Advertising Finalist

Cole & Weber / Seattle

Nike, ie.

Trade / Trade Color One Page or Spread: Single

91428A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Trade / Trade Color One Page or Spread: Single

91429A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Trade / Trade Color One Page or Spread: Single

91430A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Trade / Trade Color One Page or Spread: Single

91431A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Amoco Oil

Trade / Trade Color One Page or Spread: Single

91432A

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