The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Creative Register Category: Trade / Trade B/W One Page or Spread: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Chait/Day/Mojo / Toronto Client: Chiat/Day/Majo Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Arnold Advertising / Boston Client: Rand Typography Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade B/W One Page or Spread: Single
Agency: Borders Perrin & Norrander / Seattle Client: Kenworth Category: Trade / Trade B/W One Page or Spread: Single
Agency: Buckley DeCerchio Cavalier / New York Client: Discover Magazine Category: Trade / Trade B/W One Page or Spread: Single
Agency: Buckley DeCerchio Cavalier / New York Client: Discover Magazine Category: Trade / Trade B/W One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Hush Puppies Category: Trade / Trade B/W One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Independent Television Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chicago Ad Club Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Goodby Berlin & Silverstein Category: Trade / Trade B/W One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Trade / Trade B/W One Page or Spread: Single
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Trade / Trade B/W One Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Creative Register Category: Trade / Trade B/W One Page or Spread: Single
Agency: Merril Dello Iancono / Falls Church Client: Photo Effects Category: Trade / Trade B/W One Page or Spread: Single
Agency: Omon / New York Client: Pelorus Film Company Category: Trade / Trade B/W One Page or Spread: Single
Agency: Spare Time Advertising / Chicago Client: Chicago Ad Club Category: Trade / Trade B/W One Page or Spread: Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Color One Page or Spread: Single
Agency: BMP DDB Needham / London Client: New Zealand Lamb Category: Trade / Trade Color One Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland Oregon Visitors Category: Trade / Trade Color One Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Portland/Oregon Visitors Association Category: Trade / Trade Color One Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Blue Fox/Dr. Juice Category: Trade / Trade Color One Page or Spread: Single
Agency: Chiat/Day/Mojo / Venice Client: Dep Category: Trade / Trade Color One Page or Spread: Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: Northwestern National Life Insurance Category: Trade / Trade Color One Page or Spread: Single
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Color One Page or Spread: Single
Agency: Cole & Weber / Seattle Client: Nike, ie. Category: Trade / Trade Color One Page or Spread: Single
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Amoco Oil Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Carl Cedergren Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Weyerhaeuser Paper Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: World Monitor Category: Trade / Trade Color One Page or Spread: Single
Agency: Franklin & Associates / San Diego Client: Thermoscan Category: Trade / Trade Color One Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91041A

1991 Advertising Silver Pencil

Mad Dogs & Englishmen / New York

The Creative Register

Trade / Trade B/W One Page or Spread: Single

91042A

1991 Advertising Bronze Pencil

Scali McCabe Sloves / New York

Nikon

Trade / Trade B/W One Page or Spread: Single

91043A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91044A

1991 Advertising Gold Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91045A

1991 Advertising Silver Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color One Page or Spread: Single

91046A

1991 Advertising Bronze Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91047A

1991 Advertising Gold Pencil

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Any Size B/W or Color: Campaign

91049A

1991 Advertising Silver Pencil

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Any Size B/W or Color: Campaign

91050A

1991 Advertising Silver Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Any Size B/W or Color: Campaign

91051A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade Any Size B/W or Color: Campaign

91052A

1991 Advertising Bronze Pencil

Chait/Day/Mojo / Toronto

Chiat/Day/Majo

Trade / Trade Less Than a Page: B/W or Color: Single

91048A

1991 Advertising Finalist

Arnold Advertising / Boston

Rand Typography

Trade / Trade B/W One Page or Spread: Single

91401A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade B/W One Page or Spread: Single

91402A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade B/W One Page or Spread: Single

91403A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade B/W One Page or Spread: Single

91404A

1991 Advertising Finalist

Borders Perrin & Norrander / Seattle

Kenworth

Trade / Trade B/W One Page or Spread: Single

91405A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

Discover Magazine

Trade / Trade B/W One Page or Spread: Single

91406A

1991 Advertising Finalist

Buckley DeCerchio Cavalier / New York

Discover Magazine

Trade / Trade B/W One Page or Spread: Single

91407A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Hush Puppies

Trade / Trade B/W One Page or Spread: Single

91408A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Independent Television

Trade / Trade B/W One Page or Spread: Single

91409A

1991 Advertising Finalist

Goldsmith/Jeffrey / New York

Crain's New York Business

Trade / Trade B/W One Page or Spread: Single

91410A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Chicago Ad Club

Trade / Trade B/W One Page or Spread: Single

91411A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Goodby Berlin & Silverstein

Trade / Trade B/W One Page or Spread: Single

91412A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91413A

1991 Advertising Finalist

Leagas Delaney / London

Leagas Delaney

Trade / Trade B/W One Page or Spread: Single

91414A

1991 Advertising Finalist

Leagas Delaney / London

Leagas Delaney

Trade / Trade B/W One Page or Spread: Single

91415A

1991 Advertising Finalist

Mad Dogs & Englishmen / New York

The Creative Register

Trade / Trade B/W One Page or Spread: Single

91416A

1991 Advertising Finalist

Merril Dello Iancono / Falls Church

Photo Effects

Trade / Trade B/W One Page or Spread: Single

91417A

1991 Advertising Finalist

Omon / New York

Pelorus Film Company

Trade / Trade B/W One Page or Spread: Single

91418A

1991 Advertising Finalist

Spare Time Advertising / Chicago

Chicago Ad Club

Trade / Trade B/W One Page or Spread: Single

91419A

1991 Advertising Finalist

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Color One Page or Spread: Single

91420A

1991 Advertising Finalist

BMP DDB Needham / London

New Zealand Lamb

Trade / Trade Color One Page or Spread: Single

91421A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland Oregon Visitors

Trade / Trade Color One Page or Spread: Single

91422A

1991 Advertising Finalist

Borders Perrin & Norrander / Portland

Portland/Oregon Visitors Association

Trade / Trade Color One Page or Spread: Single

91423A

1991 Advertising Finalist

Carmichael Lynch / Minneapolis

Blue Fox/Dr. Juice

Trade / Trade Color One Page or Spread: Single

91424A

1991 Advertising Finalist

Chiat/Day/Mojo / Venice

Dep

Trade / Trade Color One Page or Spread: Single

91425A

1991 Advertising Finalist

Clarity Coverdale Rueff / Minneapolis

Northwestern National Life Insurance

Trade / Trade Color One Page or Spread: Single

91426A

1991 Advertising Finalist

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Color One Page or Spread: Single

91427A

1991 Advertising Finalist

Cole & Weber / Seattle

Nike, ie.

Trade / Trade Color One Page or Spread: Single

91428A

1991 Advertising Finalist

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Trade / Trade Color One Page or Spread: Single

91429A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Trade / Trade Color One Page or Spread: Single

91430A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Continental Bank

Trade / Trade Color One Page or Spread: Single

91431A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Amoco Oil

Trade / Trade Color One Page or Spread: Single

91432A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Carl Cedergren

Trade / Trade Color One Page or Spread: Single

91433A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Color One Page or Spread: Single

91434A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

Weyerhaeuser Paper Company

Trade / Trade Color One Page or Spread: Single

91435A

1991 Advertising Finalist

Fallon McElligott / Minneapolis

World Monitor

Trade / Trade Color One Page or Spread: Single

91436A

1991 Advertising Finalist

Franklin & Associates / San Diego

Thermoscan

Trade / Trade Color One Page or Spread: Single

91437A

1991 Advertising Finalist

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91438A

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