The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1991 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
ASPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91095A
Award:
1991 Advertising Silver Pencil
Agency:
Lachlan McPherson / Melbourne
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91096A
Award:
1991 Advertising Bronze Pencil
Agency:
BMP DDB Needham / London
Client:
Health Education Authority
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91097A
Award:
1991 Advertising Gold Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91073R
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Ceasar's Enterprises
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91074R
Award:
1991 Advertising Bronze Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Massachusetts State Lottery
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91075R
Award:
1991 Advertising Bronze Pencil
Agency:
W. B. Doner & Company / Southfield
Client:
Chiquita Brands
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
91076R
Award:
1991 Advertising Gold Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Nikon
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91083T
Award:
1991 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
DHL International
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91084T
Award:
1991 Advertising Bronze Pencil
Agency:
MacLaren:Lintas / Toronto
Client:
Ciba-Geigy
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91085T
Award:
1991 Advertising Gold Pencil
Agency:
MacLaren:Lintas / Toronto
Client:
Ciba-Geigy
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91086T
Award:
1991 Advertising Silver Pencil
Agency:
Levine Huntley Vick & Beaver / New York
Client:
Maidenform
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91087T
Award:
1991 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
91088T
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91001A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91002A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Bunker Hill PX
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91003A
Award:
1991 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91004A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Nationwide
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91005A
Award:
1991 Advertising Gold Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Nikon
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Annual ID:
91016A
Award:
1991 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Sanyo
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Annual ID:
91017A
Award:
1991 Advertising Bronze Pencil
Agency:
Hal Riney & Partners / Chicago
Client:
John Nuveen & Company
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Annual ID:
91018A
Award:
1991 Advertising Silver Pencil
Agency:
Steve & Warren's Excellent Ad Venture / Portland
Client:
Northwest Film & Video Center
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
91099A
Award:
1991 Advertising Silver Pencil
Agency:
D'Arcy Masius Benton & Bowles / New York
Client:
Burger King Corporation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
91098A
Award:
1991 Advertising Gold Pencil
Agency:
Grace & Rothschild / New York
Client:
Range Rover of North America
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91019A
Award:
1991 Advertising Silver Pencil
Agency:
Mandelbaum Mooney Ashley / San Francisco
Client:
Dakin
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91020A
Award:
1991 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91021A
Award:
1991 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91022A
Award:
1991 Advertising Bronze Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91023A
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
People for the Ethical Treatment of Animals
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91064A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Royal National Institute for the Deaf
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91065A
Award:
1991 Advertising Silver Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
The United Way of Southeastern New England
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91066A
Award:
1991 Advertising Bronze Pencil
Agency:
Meldrum & Fewsmith / Cleveland
Client:
Clean-Land, Ohio
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
91067A
Award:
1991 Advertising Gold Pencil
Agency:
Ads Infinitum / Minneapolis
Client:
Li'l Red Grocery
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91011A
Award:
1991 Advertising Silver Pencil
Agency:
DoJo Advertising / Brookline
Client:
Gold's Gym
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91012A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91013A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91024A
Award:
1991 Advertising Silver Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Pella Windows and Doors
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91025A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Lever Bros.
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91026A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91027A
Award:
1991 Advertising Gold Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91034A
Award:
1991 Advertising Silver Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Jose Cuervo Tequila
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91035A
Award:
1991 Advertising Bronze Pencil
Agency:
Livingston & Company / Seattle
Client:
Museum of Flight
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
91036A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Courtauld Institute
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91037A
Award:
1991 Advertising Silver Pencil
Agency:
Mullen/Wenham
Client:
Smartfoods
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91038A
Award:
1991 Advertising Bronze Pencil
Agency:
Kirshenbaum & Bond / New York
Client:
New York Post
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91039A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
91040A
Award:
1991 Advertising Gold Pencil
Agency:
Hal Riney & Partners / San Francisco
Client:
The Mirage
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
91053A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
91054A
Award:
1991 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
91055A
Award:
1991 Advertising Gold Pencil
Agency:
The Ball Partnership / Singapore
Client:
The Ball Partnership
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
91049A
