The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Franklin Dallas Kundinger / Ontario Client: CJCL 1430 Radio Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Leagas Delaney / London Client: Courtauld Institute Category: Outdoor / Outdoor: Campaign
Agency: Mullen/Wenham Client: Smartfoods Category: Outdoor / Outdoor: Campaign
Agency: Kirshenbaum & Bond / New York Client: New York Post Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Outdoor / Outdoor: Campaign
Agency: Livingston & Company / Seattle Client: Museum of Flight Category: Outdoor / Outdoor: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Jose Cuervo Tequila Category: Outdoor / Outdoor: Single
Agency: Livingston & Company / Seattle Client: Museum of Flight Category: Outdoor / Outdoor: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Saatchi & Saatchi / Sydney Client: DHL International Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Levine Huntley Vick & Beaver / New York Client: Maidenform Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: ASPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: Lachlan McPherson / Melbourne Client: RSPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: BMP DDB Needham / London Client: Health Education Authority Category: Public Service/Political / Public Service/Political Television: Single
Agency: Leagas Delaney / London Client: Royal Marsden Hospital Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Save the World Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Angotti Thomas Hedge / New York Client: Austin Nichols/Wild Turkey Bourbon Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Radio / Consumer Radio: Campaign
Agency: D'Arcy Masius Benton & Bowles / New York Client: Burger King Corporation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Nationwide Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Ads Infinitum / Minneapolis Client: Li'l Red Grocery Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: DoJo Advertising / Brookline Client: Gold's Gym Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Pagano Schenck & Kay / Providence Client: Providence Country Day Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Pagano Schenck & Kay / Providence Client: Providence Country Day Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Massachusetts College of Art / Boston, University of Minnesota / Minneapolis Category: College Competition
Agency: East Texas State University / Commerce Category: College Competition
Agency: Georgia State University / Atlanta Category: College Competition
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single
Agency: Client: Jelly Helm Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral / Collateral Direct Mail: Single

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91044A

1991 Advertising Gold Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91045A

1991 Advertising Silver Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color One Page or Spread: Single

91046A

1991 Advertising Bronze Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91047A

1991 Advertising Silver Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91028A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91029A

1991 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91030A

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Single

91089T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :24 and Under: Single

91090T

1991 Advertising Bronze Pencil

Franklin Dallas Kundinger / Ontario

CJCL 1430 Radio

Consumer Television / Consumer Television :24 and Under: Single

91091T

1991 Advertising Gold Pencil

Leagas Delaney / London

Courtauld Institute

Outdoor / Outdoor: Campaign

91037A

1991 Advertising Silver Pencil

Mullen/Wenham

Smartfoods

Outdoor / Outdoor: Campaign

91038A

1991 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

New York Post

Outdoor / Outdoor: Campaign

91039A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Outdoor / Outdoor: Campaign

91040A

1991 Advertising Gold Pencil

Livingston & Company / Seattle

Museum of Flight

Outdoor / Outdoor: Single

91034A

1991 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

Jose Cuervo Tequila

Outdoor / Outdoor: Single

91035A

1991 Advertising Bronze Pencil

Livingston & Company / Seattle

Museum of Flight

Outdoor / Outdoor: Single

91036A

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Television / Consumer Television :30/:25 Single

91083T

1991 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

DHL International

Consumer Television / Consumer Television :30/:25 Single

91084T

1991 Advertising Bronze Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91085T

1991 Advertising Gold Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91086T

1991 Advertising Silver Pencil

Levine Huntley Vick & Beaver / New York

Maidenform

Consumer Television / Consumer Television :30/:25 Single

91087T

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :30/:25 Single

91088T

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

ASPCA

Public Service/Political / Public Service/Political Television: Single

91095A

1991 Advertising Silver Pencil

Lachlan McPherson / Melbourne

RSPCA

Public Service/Political / Public Service/Political Television: Single

91096A

1991 Advertising Bronze Pencil

BMP DDB Needham / London

Health Education Authority

Public Service/Political / Public Service/Political Television: Single

91097A

1991 Advertising Silver Pencil

Leagas Delaney / London

Royal Marsden Hospital

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91068A

1991 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Save the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91069A

1991 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91070A

1991 Advertising Gold Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91031A

1991 Advertising Silver Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91032A

1991 Advertising Bronze Pencil

Angotti Thomas Hedge / New York

Austin Nichols/Wild Turkey Bourbon

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91033A

1991 Advertising Silver Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Radio / Consumer Radio: Campaign

91077R

1991 Advertising Silver Pencil

D'Arcy Masius Benton & Bowles / New York

Burger King Corporation

Public Service/Political / Public Service/Political Television: Campaign

91098A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91001A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91002A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Bunker Hill PX

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91003A

1991 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91004A

1991 Advertising Bronze Pencil

Leagas Delaney / London

Nationwide

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91005A

1991 Advertising Gold Pencil

Ads Infinitum / Minneapolis

Li'l Red Grocery

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91011A

1991 Advertising Silver Pencil

DoJo Advertising / Brookline

Gold's Gym

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91012A

1991 Advertising Bronze Pencil

Pagano Schenck & Kay / Providence

Providence Country Day

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91013A

1991 Advertising Silver Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91014A

1991 Advertising Bronze Pencil

Pagano Schenck & Kay / Providence

Providence Country Day

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91015A

1991 Advertising Gold Pencil

Massachusetts College of Art / Boston, University of Minnesota / Minneapolis

N/A

College Competition

91100A

1991 Advertising Silver Pencil

East Texas State University / Commerce

N/A

College Competition

91101A

1991 Advertising Bronze Pencil

Georgia State University / Atlanta

N/A

College Competition

91102A

1991 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91056A

1991 Advertising Silver Pencil

Jelly Helm

Collateral / Collateral Direct Mail: Single

91057A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral / Collateral Direct Mail: Single

91058A

Follow Us