The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Leagas Delaney / London Client: Courtauld Institute Category: Outdoor / Outdoor: Campaign
Agency: Mullen/Wenham Client: Smartfoods Category: Outdoor / Outdoor: Campaign
Agency: Kirshenbaum & Bond / New York Client: New York Post Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Outdoor / Outdoor: Campaign
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Saatchi & Saatchi / Sydney Client: DHL International Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Levine Huntley Vick & Beaver / New York Client: Maidenform Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: People for the Ethical Treatment of Animals Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Ogilvy & Mather / London Client: Royal National Institute for the Deaf Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Pagano Schenck & Kay / Providence Client: The United Way of Southeastern New England Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Meldrum & Fewsmith / Cleveland Client: Clean-Land, Ohio Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Co. Category: Consumer Television / Consumer Television Over :30 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Chait/Day/Mojo / Toronto Client: Chiat/Day/Majo Category: Trade / Trade Less Than a Page: B/W or Color: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade B/W One Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Creative Register Category: Trade / Trade B/W One Page or Spread: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Trade / Trade B/W One Page or Spread: Single
Agency: Cliff Freeman & Partners / New York Client: Hills Department Stores Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Franklin Dallas Kundinger / Ontario Client: CJCL 1430 Radio Category: Consumer Television / Consumer Television :24 and Under: Single
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Angotti Thomas Hedge / New York Client: Austin Nichols/Wild Turkey Bourbon Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Little Ceasar's Enterprises Category: Consumer Radio / Consumer Radio: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Massachusetts State Lottery Category: Consumer Radio / Consumer Radio: Single
Agency: W. B. Doner & Company / Southfield Client: Chiquita Brands Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: General Mills/Bringer's Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Pagano Schenck & Kay / Providence Client: Providence Country Day Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Ads Infinitum / Minneapolis Client: Li'l Red Grocery Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: DoJo Advertising / Brookline Client: Gold's Gym Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Pagano Schenck & Kay / Providence Client: Providence Country Day Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Leagas Delaney / London Client: Royal Marsden Hospital Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Save the World Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

1991 Advertising Gold Pencil

Leagas Delaney / London

Courtauld Institute

Outdoor / Outdoor: Campaign

91037A

1991 Advertising Silver Pencil

Mullen/Wenham

Smartfoods

Outdoor / Outdoor: Campaign

91038A

1991 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

New York Post

Outdoor / Outdoor: Campaign

91039A

1991 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Outdoor / Outdoor: Campaign

91040A

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Television / Consumer Television :30/:25 Single

91083T

1991 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

DHL International

Consumer Television / Consumer Television :30/:25 Single

91084T

1991 Advertising Bronze Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91085T

1991 Advertising Gold Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91086T

1991 Advertising Silver Pencil

Levine Huntley Vick & Beaver / New York

Maidenform

Consumer Television / Consumer Television :30/:25 Single

91087T

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :30/:25 Single

91088T

1991 Advertising Gold Pencil

Fallon McElligott / Minneapolis

People for the Ethical Treatment of Animals

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91064A

1991 Advertising Silver Pencil

Ogilvy & Mather / London

Royal National Institute for the Deaf

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91065A

1991 Advertising Silver Pencil

Pagano Schenck & Kay / Providence

The United Way of Southeastern New England

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91066A

1991 Advertising Bronze Pencil

Meldrum & Fewsmith / Cleveland

Clean-Land, Ohio

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

91067A

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91078T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91079T

1991 Advertising Silver Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91080T

1991 Advertising Bronze Pencil

BBDO / New York

Pepsi Cola Co.

Consumer Television / Consumer Television Over :30 Single

91081T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91082T

1991 Advertising Gold Pencil

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Any Size B/W or Color: Campaign

91049A

1991 Advertising Silver Pencil

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Any Size B/W or Color: Campaign

91050A

1991 Advertising Silver Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Any Size B/W or Color: Campaign

91051A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade Any Size B/W or Color: Campaign

91052A

1991 Advertising Gold Pencil

Grace & Rothschild / New York

Range Rover of North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91019A

1991 Advertising Silver Pencil

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91020A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91021A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91022A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91023A

1991 Advertising Bronze Pencil

Chait/Day/Mojo / Toronto

Chiat/Day/Majo

Trade / Trade Less Than a Page: B/W or Color: Single

91048A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade B/W One Page or Spread: Single

91041A

1991 Advertising Silver Pencil

Mad Dogs & Englishmen / New York

The Creative Register

Trade / Trade B/W One Page or Spread: Single

91042A

1991 Advertising Bronze Pencil

Scali McCabe Sloves / New York

Nikon

Trade / Trade B/W One Page or Spread: Single

91043A

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Hills Department Stores

Consumer Television / Consumer Television :24 and Under: Single

91089T

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :24 and Under: Single

91090T

1991 Advertising Bronze Pencil

Franklin Dallas Kundinger / Ontario

CJCL 1430 Radio

Consumer Television / Consumer Television :24 and Under: Single

91091T

1991 Advertising Gold Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91031A

1991 Advertising Silver Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91032A

1991 Advertising Bronze Pencil

Angotti Thomas Hedge / New York

Austin Nichols/Wild Turkey Bourbon

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

91033A

1991 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Radio / Consumer Radio: Single

91073R

1991 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Ceasar's Enterprises

Consumer Radio / Consumer Radio: Single

91074R

1991 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Massachusetts State Lottery

Consumer Radio / Consumer Radio: Single

91075R

1991 Advertising Bronze Pencil

W. B. Doner & Company / Southfield

Chiquita Brands

Consumer Radio / Consumer Radio: Single

91076R

1991 Advertising Silver Pencil

Fallon McElligott / Minneapolis

General Mills/Bringer's

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91014A

1991 Advertising Bronze Pencil

Pagano Schenck & Kay / Providence

Providence Country Day

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

91015A

1991 Advertising Gold Pencil

Ads Infinitum / Minneapolis

Li'l Red Grocery

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91011A

1991 Advertising Silver Pencil

DoJo Advertising / Brookline

Gold's Gym

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91012A

1991 Advertising Bronze Pencil

Pagano Schenck & Kay / Providence

Providence Country Day

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

91013A

1991 Advertising Silver Pencil

Leagas Delaney / London

Royal Marsden Hospital

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91068A

1991 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Save the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91069A

1991 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91070A

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