The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Scali McCabe Sloves / New York Client: Pella Windows and Doors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Ogilvy & Mather / London Client: Lever Bros. Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Earle Palmer Brown / Bethesda Client: Bunker Hill PX Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: Nationwide Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Cliff Freeman & Partners / New York Client: ASPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: Lachlan McPherson / Melbourne Client: RSPCA Category: Public Service/Political / Public Service/Political Television: Single
Agency: BMP DDB Needham / London Client: Health Education Authority Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hal Riney & Partners / San Francisco Client: The Mirage Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Earle Palmer Brown / Bethesda Client: Earle Palmer Brown Category: Collateral / Collateral Brochures Other Than by Mail
Agency: The Ball Partnership / Singapore Client: The Ball Partnership Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Cole & Weber / Portland Client: The American Advertising Museum Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Clarks of England Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Livingston & Company / Seattle Client: Museum of Flight Category: Outdoor / Outdoor: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Jose Cuervo Tequila Category: Outdoor / Outdoor: Single
Agency: Livingston & Company / Seattle Client: Museum of Flight Category: Outdoor / Outdoor: Single
Agency: Steve & Warren's Excellent Ad Venture / Portland Client: Northwest Film & Video Center Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Ball Partnership / Singapore Client: Pacific Care Beauty Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Ball Partnership / Singapore Client: Sime Darby Marketing Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Grace & Rothschild / New York Client: Range Rover of North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Mandelbaum Mooney Ashley / San Francisco Client: Dakin Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Royal Viking Line Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color One Page or Spread: Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: LIFE Magazine Category: Trade / Trade Color One Page or Spread: Single
Agency: Leagas Delaney / London Client: Royal Marsden Hospital Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Save the World Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Boy & Girl Advertising / Chicago Client: Riverside Chocolate Factory Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Mullen / Wenham Client: Smartfoods Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Scali McCabe Sloves / New York Client: Nikon Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Saatchi & Saatchi / Sydney Client: DHL International Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: MacLaren:Lintas / Toronto Client: Ciba-Geigy Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Levine Huntley Vick & Beaver / New York Client: Maidenform Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: GGK / London Client: Electricity Association Category: Consumer Television / Consumer Television Over :30 Single

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91024A

1991 Advertising Silver Pencil

Scali McCabe Sloves / New York

Pella Windows and Doors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91025A

1991 Advertising Silver Pencil

Ogilvy & Mather / London

Lever Bros.

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91026A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

91027A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91001A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91002A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Bunker Hill PX

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91003A

1991 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91004A

1991 Advertising Bronze Pencil

Leagas Delaney / London

Nationwide

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

91005A

1991 Advertising Gold Pencil

Cliff Freeman & Partners / New York

ASPCA

Public Service/Political / Public Service/Political Television: Single

91095A

1991 Advertising Silver Pencil

Lachlan McPherson / Melbourne

RSPCA

Public Service/Political / Public Service/Political Television: Single

91096A

1991 Advertising Bronze Pencil

BMP DDB Needham / London

Health Education Authority

Public Service/Political / Public Service/Political Television: Single

91097A

1991 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

The Mirage

Collateral / Collateral Brochures Other Than by Mail

91053A

1991 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91054A

1991 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Earle Palmer Brown

Collateral / Collateral Brochures Other Than by Mail

91055A

1991 Advertising Gold Pencil

The Ball Partnership / Singapore

The Ball Partnership

Trade / Trade Any Size B/W or Color: Campaign

91049A

1991 Advertising Silver Pencil

Cole & Weber / Portland

The American Advertising Museum

Trade / Trade Any Size B/W or Color: Campaign

91050A

1991 Advertising Silver Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Any Size B/W or Color: Campaign

91051A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Clarks of England

Trade / Trade Any Size B/W or Color: Campaign

91052A

1991 Advertising Gold Pencil

Livingston & Company / Seattle

Museum of Flight

Outdoor / Outdoor: Single

91034A

1991 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

Jose Cuervo Tequila

Outdoor / Outdoor: Single

91035A

1991 Advertising Bronze Pencil

Livingston & Company / Seattle

Museum of Flight

Outdoor / Outdoor: Single

91036A

1991 Advertising Silver Pencil

Steve & Warren's Excellent Ad Venture / Portland

Northwest Film & Video Center

Non-Broadcast / Non-Broadcast Cinema/Video

91099A

1991 Advertising Gold Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91006A

1991 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91007A

1991 Advertising Bronze Pencil

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91008A

1991 Advertising Bronze Pencil

The Ball Partnership / Singapore

Pacific Care Beauty

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91009A

1991 Advertising Bronze Pencil

The Ball Partnership / Singapore

Sime Darby Marketing

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

91010A

1991 Advertising Gold Pencil

Grace & Rothschild / New York

Range Rover of North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91019A

1991 Advertising Silver Pencil

Mandelbaum Mooney Ashley / San Francisco

Dakin

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91020A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91021A

1991 Advertising Bronze Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91022A

1991 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

91023A

1991 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Royal Viking Line

Trade / Trade Color One Page or Spread: Single

91044A

1991 Advertising Gold Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91045A

1991 Advertising Silver Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color One Page or Spread: Single

91046A

1991 Advertising Bronze Pencil

Messner Vetere Berger Carey Schmetterer / New York

LIFE Magazine

Trade / Trade Color One Page or Spread: Single

91047A

1991 Advertising Silver Pencil

Leagas Delaney / London

Royal Marsden Hospital

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91068A

1991 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Save the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91069A

1991 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

91070A

1991 Advertising Silver Pencil

Boy & Girl Advertising / Chicago

Riverside Chocolate Factory

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91028A

1991 Advertising Bronze Pencil

Mullen / Wenham

Smartfoods

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91029A

1991 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

91030A

1991 Advertising Gold Pencil

Scali McCabe Sloves / New York

Nikon

Consumer Television / Consumer Television :30/:25 Single

91083T

1991 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

DHL International

Consumer Television / Consumer Television :30/:25 Single

91084T

1991 Advertising Bronze Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91085T

1991 Advertising Gold Pencil

MacLaren:Lintas / Toronto

Ciba-Geigy

Consumer Television / Consumer Television :30/:25 Single

91086T

1991 Advertising Silver Pencil

Levine Huntley Vick & Beaver / New York

Maidenform

Consumer Television / Consumer Television :30/:25 Single

91087T

1991 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar's Enterprises

Consumer Television / Consumer Television :30/:25 Single

91088T

1991 Advertising Gold Pencil

GGK / London

Electricity Association

Consumer Television / Consumer Television Over :30 Single

91078T

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