The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Della Femina McNamee / New York Client: Dribeck Importers/Beck's Beer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fitzgerald & Company / Atlanta Client: Opti-World Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: Eveready Battery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: LHS and Used to B / New York Client: Luis Gomez Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / Atlanta Client: Shoney's Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ammirati & Puris / New York Client: Aetna Life & Casualty Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / Venice Client: TV Guide Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: DDB Needham / Los Angeles Client: Bugle Boy Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Eisaman Johns & Laws / Chicago Client: Tribune Entertainment Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Foote Cone & Belding / Sydney Client: TNT Couriers Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Frankenberry Laughlin & Constable / Milwaukee Client: Milwaukee World Festival/Summerfest Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: National Basketball Association Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Heinz Pet Products/Skippy Premium Dog Food Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: Volvo Cars of North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Pagano Schenck & Kay / Providence Client: Blue Cross & Blue Shield of Rhode Island Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Young & Rubicam / Chicago Client: adidas Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Follis DeVito Verdi / New York Client: South Street Seaport Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Grey / London Client: Stafford Miller Category: Consumer Television / Consumer Television :20 and Under: Single

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92096T

1992 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

92097T

1992 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Single

92100T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

Dribeck Importers/Beck's Beer

Consumer Television / Consumer Television :20 and Under: Single

92101T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92102T

1992 Advertising Gold Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Campaign

92105T

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Campaign

92089T

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Gold Pencil

Fitzgerald & Company / Atlanta

Opti-World

Consumer Television / Consumer Television Under $50,000 Budget

92107T

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Eveready Battery

Consumer Television / Consumer Television :30/:25 Campaign

92098T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92103T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Campaign

92106T

1992 Advertising Silver Pencil

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

92090T

1992 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92087T

1992 Advertising Silver Pencil

LHS and Used to B / New York

Luis Gomez

Consumer Television / Consumer Television Under $50,000 Budget

92108T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Campaign

92099T

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92104T

1992 Advertising Bronze Pencil

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Campaign

92091T

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Lumex

Consumer Television / Consumer Television Over :30 Single

92088T

1992 Advertising Bronze Pencil

Ogilvy & Mather / Atlanta

Shoney's

Consumer Television / Consumer Television Under $50,000 Budget

92109T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Merit Award

Ammirati & Puris / New York

Aetna Life & Casualty

Consumer Television / Consumer Television :30/:25 Campaign

92783T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

TV Guide

Consumer Television / Consumer Television :30/:25 Campaign

92784T

1992 Advertising Merit Award

N/A

Consumer Television / Consumer Television :30/:25 Campaign

92785T

1992 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

92786T

1992 Advertising Merit Award

DDB Needham / Los Angeles

Bugle Boy

Consumer Television / Consumer Television :30/:25 Campaign

92787T

1992 Advertising Merit Award

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Campaign

92788T

1992 Advertising Merit Award

Eisaman Johns & Laws / Chicago

Tribune Entertainment Company

Consumer Television / Consumer Television :30/:25 Campaign

92789T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Star Tribune

Consumer Television / Consumer Television :30/:25 Campaign

92790T

1992 Advertising Merit Award

Foote Cone & Belding / Sydney

TNT Couriers

Consumer Television / Consumer Television :30/:25 Campaign

92791T

1992 Advertising Merit Award

Frankenberry Laughlin & Constable / Milwaukee

Milwaukee World Festival/Summerfest

Consumer Television / Consumer Television :30/:25 Campaign

92792T

1992 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

National Basketball Association

Consumer Television / Consumer Television :30/:25 Campaign

92793T

1992 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Heinz Pet Products/Skippy Premium Dog Food

Consumer Television / Consumer Television :30/:25 Campaign

92794T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television :30/:25 Campaign

92795T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

Volvo Cars of North America

Consumer Television / Consumer Television :30/:25 Campaign

92796T

1992 Advertising Merit Award

Pagano Schenck & Kay / Providence

Blue Cross & Blue Shield of Rhode Island

Consumer Television / Consumer Television :30/:25 Campaign

92797T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92798T

1992 Advertising Merit Award

Young & Rubicam / Chicago

adidas

Consumer Television / Consumer Television :30/:25 Campaign

92799T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92800T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92801T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92802T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92803T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Continental Bank

Consumer Television / Consumer Television :20 and Under: Single

92804T

1992 Advertising Merit Award

Follis DeVito Verdi / New York

Daffy's

Consumer Television / Consumer Television :20 and Under: Single

92805T

1992 Advertising Merit Award

Follis DeVito Verdi / New York

South Street Seaport

Consumer Television / Consumer Television :20 and Under: Single

92806T

1992 Advertising Merit Award

Grey / London

Stafford Miller

Consumer Television / Consumer Television :20 and Under: Single

92807T

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