The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Fitzgerald & Company / Atlanta Client: Opti-World Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: LHS and Used to B / New York Client: Luis Gomez Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Ogilvy & Mather / Atlanta Client: Shoney's Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Della Femina McNamee / New York Client: Dribeck Importers/Beck's Beer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / New York Client: Eveready Battery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Atlas Citron Haligman & Bedecarre / San Francisco Client: The Gap Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: Chiat/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Agency: Collett Dickenson & Pearce / London Client: Tower of London Category: Consumer Television / Consumer Television Over :30 Single
Agency: Della Femina McNamee / New York Client: G. Heileman Brewing Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Deutsch / New York Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: TNT Couriers Category: Consumer Television / Consumer Television Over :30 Single
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett / London Client: Barclay's Bank Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Le Creuset Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Subaru of America Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / London Client: Whitbread Beer Company Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Goldsmith/Jeffrey / New York Client: NYNEX Business to Business Yellow Pages Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: TBWA/Holmes Knight Ritchie / London Client: The Guardian Category: Consumer Television / Consumer Television Under $50,000 Budget

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92087T

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Lumex

Consumer Television / Consumer Television Over :30 Single

92088T

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Campaign

92089T

1992 Advertising Silver Pencil

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

92090T

1992 Advertising Bronze Pencil

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Campaign

92091T

1992 Advertising Gold Pencil

Fitzgerald & Company / Atlanta

Opti-World

Consumer Television / Consumer Television Under $50,000 Budget

92107T

1992 Advertising Silver Pencil

LHS and Used to B / New York

Luis Gomez

Consumer Television / Consumer Television Under $50,000 Budget

92108T

1992 Advertising Bronze Pencil

Ogilvy & Mather / Atlanta

Shoney's

Consumer Television / Consumer Television Under $50,000 Budget

92109T

1992 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Single

92100T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

Dribeck Importers/Beck's Beer

Consumer Television / Consumer Television :20 and Under: Single

92101T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92102T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92103T

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92104T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92096T

1992 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

92097T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Eveready Battery

Consumer Television / Consumer Television :30/:25 Campaign

92098T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Campaign

92099T

1992 Advertising Gold Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Campaign

92105T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Campaign

92106T

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Merit Award

Atlas Citron Haligman & Bedecarre / San Francisco

The Gap

Consumer Television / Consumer Television Over :30 Single

92683T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92684T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92685T

1992 Advertising Merit Award

Chiat/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television Over :30 Single

92686T

1992 Advertising Merit Award

Collett Dickenson & Pearce / London

Tower of London

Consumer Television / Consumer Television Over :30 Single

92687T

1992 Advertising Merit Award

Della Femina McNamee / New York

G. Heileman Brewing Company

Consumer Television / Consumer Television Over :30 Single

92688T

1992 Advertising Merit Award

Deutsch / New York

IKEA

Consumer Television / Consumer Television Over :30 Single

92689T

1992 Advertising Merit Award

Foote Cone & Belding / Sydney

TNT Couriers

Consumer Television / Consumer Television Over :30 Single

92690T

1992 Advertising Merit Award

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Single

92691T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92692T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92693T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

92694T

1992 Advertising Merit Award

Leo Burnett / London

Barclay's Bank

Consumer Television / Consumer Television Over :30 Single

92695T

1992 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Consumer Television Over :30 Single

92696T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92697T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92698T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92699T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92700T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92701T

1992 Advertising Merit Award

Saatchi & Saatchi / London

Le Creuset

Consumer Television / Consumer Television Over :30 Single

92702T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92703T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Subaru of America

Consumer Television / Consumer Television Over :30 Single

92704T

1992 Advertising Merit Award

Bartle Bogle Hegarty / London

Whitbread Beer Company

Consumer Television / Consumer Television Under $50,000 Budget

92813T

1992 Advertising Merit Award

Goldsmith/Jeffrey / New York

NYNEX Business to Business Yellow Pages

Consumer Television / Consumer Television Under $50,000 Budget

92814T

1992 Advertising Merit Award

TBWA/Holmes Knight Ritchie / London

The Guardian

Consumer Television / Consumer Television Under $50,000 Budget

92815T

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