Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Leonard Monahan Lubars & Kelly / Providence Client: The Narragansett Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: The Red and White Fleet Category: Collateral / Collateral P.O.P.
Agency: Scali McCabe Sloves / New York Client: Fedders Category: Collateral / Collateral P.O.P.
Agency: Leonard Monahan Lubars & Kelly / Providence Client: The Narragansett Category: Collateral / Collateral P.O.P.
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Della Femina McNamee / New York Client: City Meals on Wheels Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Delaney Fletcher Slaymaker Delaney & Bozell / London Client: Supporters of Salman Rushdie Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Katsin/Loeb Advertising / San Francisco Client: Bay Area Suicide & Crisis Hotline Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Campbell-Mithun-Esty / Minneapolis Client: National Easter Seal Society Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Violence Against Women Coalition Category: Public Service/Political / Public Service/Political Television: Single
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Job Training Category: Public Service/Political / Public Service/Political Television: Single
Agency: Young & Rubicam / New York Client: United Negro College Fund / Ad Council Category: Public Service/Political / Public Service/Political Television: Single
Agency: Chuck Ruhr Advertising / Minneapolis Client: Minnesota Department of Public Safety Category: Public Service/Political / Public Service/Political Television: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / New York Client: Eveready Battery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Saatchi & Saatchi / London Client: British Airways Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: BBDO / Los Angeles Client: Earth Communications Office Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: McElligott Wright Morrison White / Minneapolis Client: Memorial Blood Center of Minneapolis Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Leagas Delaney / London Client: Ordnance Survey Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: McCabe & Company / New York Client: Coleman Natural Meats Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Consumer Television / Consumer Television Over :30 Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Company Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Gordon/Gier / Chicago Client: Crain's Chicago Business Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: Weiss Whitten Carroll Stagliano / New York Client: Weiss Whitten Carrol Stagliano Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: Fallon McElligott / Minneapolis Client: Aveda Corporation Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: The Bomb Factory / Los Angeles Client: Wolfgang Puck Food Company Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Well's Rich Greene BDDP / New York Client: Loehmann's Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

1992 Advertising Gold Pencil

Leonard Monahan Lubars & Kelly / Providence

The Narragansett

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92011A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92012A

1992 Advertising Bronze Pencil

The Richards Group / Dallas

Tabu Lingerie

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92013A

1992 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

The Red and White Fleet

Collateral / Collateral P.O.P.

92060A

1992 Advertising Silver Pencil

Scali McCabe Sloves / New York

Fedders

Collateral / Collateral P.O.P.

92061A

1992 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

The Narragansett

Collateral / Collateral P.O.P.

92062A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Campaign

92105T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Campaign

92106T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

City Meals on Wheels

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92063A

1992 Advertising Silver Pencil

Delaney Fletcher Slaymaker Delaney & Bozell / London

Supporters of Salman Rushdie

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92064A

1992 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Goodwill

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92065A

1992 Advertising Silver Pencil

Katsin/Loeb Advertising / San Francisco

Bay Area Suicide & Crisis Hotline

Public Service/Political / Public Service/Political Radio: Single

92072R

1992 Advertising Bronze Pencil

Campbell-Mithun-Esty / Minneapolis

National Easter Seal Society

Public Service/Political / Public Service/Political Radio: Single

92073R

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Violence Against Women Coalition

Public Service/Political / Public Service/Political Television: Single

92074T

1992 Advertising Silver Pencil

Earle Palmer Brown / Bethesda

Goodwill Job Training

Public Service/Political / Public Service/Political Television: Single

92075T

1992 Advertising Silver Pencil

Young & Rubicam / New York

United Negro College Fund / Ad Council

Public Service/Political / Public Service/Political Television: Single

92076T

1992 Advertising Bronze Pencil

Chuck Ruhr Advertising / Minneapolis

Minnesota Department of Public Safety

Public Service/Political / Public Service/Political Television: Single

92077T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92096T

1992 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

92097T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Eveready Battery

Consumer Television / Consumer Television :30/:25 Campaign

92098T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Campaign

92099T

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Gold Pencil

Saatchi & Saatchi / London

British Airways

Non-Broadcast / Non-Broadcast Cinema/Video

92110T

1992 Advertising Silver Pencil

BBDO / Los Angeles

Earth Communications Office

Non-Broadcast / Non-Broadcast Cinema/Video

92111T

1992 Advertising Bronze Pencil

McElligott Wright Morrison White / Minneapolis

Memorial Blood Center of Minneapolis

Non-Broadcast / Non-Broadcast Cinema/Video

92112T

1992 Advertising Gold Pencil

Leagas Delaney / London

Ordnance Survey

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92005A

1992 Advertising Silver Pencil

Follis DeVito Verdi / New York

Daffy's

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92006A

1992 Advertising Bronze Pencil

McCabe & Company / New York

Coleman Natural Meats

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92007A

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92087T

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Lumex

Consumer Television / Consumer Television Over :30 Single

92088T

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92025A

1992 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast Company

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92026A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Any Size B/W or Color: Campaign

92043A

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade Any Size B/W or Color: Campaign

92044A

1992 Advertising Silver Pencil

Gordon/Gier / Chicago

Crain's Chicago Business

Trade / Trade Any Size B/W or Color: Campaign

92045A

1992 Advertising Bronze Pencil

Mullen / Wenham, MA

The Timberland Company

Trade / Trade Any Size B/W or Color: Campaign

92046A

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Lumex

Non-Broadcast / Non-Broadcast Out-of-Home

92113T

1992 Advertising Silver Pencil

Weiss Whitten Carroll Stagliano / New York

Weiss Whitten Carrol Stagliano

Non-Broadcast / Non-Broadcast Out-of-Home

92114T

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Aveda Corporation

Non-Broadcast / Non-Broadcast Out-of-Home

92115T

1992 Advertising Gold Pencil

The Bomb Factory / Los Angeles

Wolfgang Puck Food Company

Radio / Consumer Radio: Single

92078R

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

92079R

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Radio / Consumer Radio: Single

92080R

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92014A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92015A

1992 Advertising Bronze Pencil

Well's Rich Greene BDDP / New York

Loehmann's

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92016A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


Follow Us