Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Atlas Citron Haligman & Bedecarre / San Francisco Client: The Gap Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: Chiat/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Agency: Collett Dickenson & Pearce / London Client: Tower of London Category: Consumer Television / Consumer Television Over :30 Single
Agency: Della Femina McNamee / New York Client: G. Heileman Brewing Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Deutsch / New York Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: TNT Couriers Category: Consumer Television / Consumer Television Over :30 Single
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett / London Client: Barclay's Bank Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Le Creuset Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Subaru of America Category: Consumer Television / Consumer Television Over :30 Single
Agency: Borders Perrin & Norrander / Seattle Client: Fantasy Unlimited Category: Collateral / Collateral P.O.P.
Agency: Borders Perrin & Norrander / Seattle Client: Fantasy Unlimited Category: Collateral / Collateral P.O.P.
Agency: Brand X Advertising / New York Client: Blades Category: Collateral / Collateral P.O.P.
Agency: Carmichael Lynch / Minneapolis Client: Rollerblade Category: Collateral / Collateral P.O.P.
Agency: Chiat/Day/Mojo / Toronto Client: Nissan Canada Category: Collateral / Collateral P.O.P.
Agency: Doyle Advertising / Boston Client: The Dunham Company Category: Collateral / Collateral P.O.P.
Agency: Earle Palmer Brown / Bethesda Client: Nautilus Category: Collateral / Collateral P.O.P.
Agency: Earle Palmer Brown / Bethesda Client: AFMC Category: Collateral / Collateral P.O.P.
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Collateral / Collateral P.O.P.
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Collateral / Collateral P.O.P.
Agency: Fallon McElligott / Minneapolis Client: Aveda Corporation Category: Collateral / Collateral P.O.P.
Agency: Fallon McElligott / Minneapolis Client: Penn Racquet Sports Category: Collateral / Collateral P.O.P.
Agency: Franklin & Associates / San Diego Client: Thermoscan Category: Collateral / Collateral P.O.P.
Agency: Goldberg Moser O'Neill / San Francisco Client: The Red and White Fleet Category: Collateral / Collateral P.O.P.
Agency: Goldberg Moser O'Neill / San Francisco Client: The Red and White Fleet Category: Collateral / Collateral P.O.P.
Agency: Hoffman York & Compton / Milwaukee Client: Kentucky Fried Chicken Category: Collateral / Collateral P.O.P.
Agency: Howard Merrel & Partners / Raleigh Client: Ciba-Geigy Turf & Ornamental Products Category: Collateral / Collateral P.O.P.
Agency: Leonard Monahan Lubars & Kelly / Providence Client: The Narragansett Category: Collateral / Collateral P.O.P.
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral / Collateral P.O.P.
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Collateral / Collateral P.O.P.
Agency: The Martin Agency / Richmond Client: Bernie's Tattooing Category: Collateral / Collateral P.O.P.
Agency: McKinney & Silver / Raleigh Client: Bahamas Ministry of Tourism Category: Collateral / Collateral P.O.P.
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Collateral / Collateral P.O.P.
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Collateral / Collateral P.O.P.
Agency: PARTNERS & Simons / Boston Client: Little Point Laboratory Category: Collateral / Collateral P.O.P.
Agency: Raoust & Gearhart / Hampton, VA Client: Southampton Memorial Hospital Category: Collateral / Collateral P.O.P.
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Collateral P.O.P.
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Collateral P.O.P.

1992 Advertising Merit Award

Atlas Citron Haligman & Bedecarre / San Francisco

The Gap

Consumer Television / Consumer Television Over :30 Single

92683T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92684T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92685T

1992 Advertising Merit Award

Chiat/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television Over :30 Single

92686T

1992 Advertising Merit Award

Collett Dickenson & Pearce / London

Tower of London

Consumer Television / Consumer Television Over :30 Single

92687T

1992 Advertising Merit Award

Della Femina McNamee / New York

G. Heileman Brewing Company

Consumer Television / Consumer Television Over :30 Single

92688T

1992 Advertising Merit Award

Deutsch / New York

IKEA

Consumer Television / Consumer Television Over :30 Single

92689T

1992 Advertising Merit Award

Foote Cone & Belding / Sydney

TNT Couriers

Consumer Television / Consumer Television Over :30 Single

92690T

1992 Advertising Merit Award

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Single

92691T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92692T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92693T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

92694T

1992 Advertising Merit Award

Leo Burnett / London

Barclay's Bank

Consumer Television / Consumer Television Over :30 Single

92695T

1992 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Consumer Television Over :30 Single

92696T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92697T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92698T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92699T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92700T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92701T

1992 Advertising Merit Award

Saatchi & Saatchi / London

Le Creuset

Consumer Television / Consumer Television Over :30 Single

92702T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92703T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Subaru of America

Consumer Television / Consumer Television Over :30 Single

92704T

1992 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Fantasy Unlimited

Collateral / Collateral P.O.P.

92578A

1992 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Fantasy Unlimited

Collateral / Collateral P.O.P.

92579A

1992 Advertising Merit Award

Brand X Advertising / New York

Blades

Collateral / Collateral P.O.P.

92580A

1992 Advertising Merit Award

Carmichael Lynch / Minneapolis

Rollerblade

Collateral / Collateral P.O.P.

92581A

1992 Advertising Merit Award

Chiat/Day/Mojo / Toronto

Nissan Canada

Collateral / Collateral P.O.P.

92582A

1992 Advertising Merit Award

Doyle Advertising / Boston

The Dunham Company

Collateral / Collateral P.O.P.

92583A

1992 Advertising Merit Award

Earle Palmer Brown / Bethesda

Nautilus

Collateral / Collateral P.O.P.

92584A

1992 Advertising Merit Award

Earle Palmer Brown / Bethesda

AFMC

Collateral / Collateral P.O.P.

92585A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Collateral / Collateral P.O.P.

92586A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Collateral / Collateral P.O.P.

92587A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Aveda Corporation

Collateral / Collateral P.O.P.

92588A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Penn Racquet Sports

Collateral / Collateral P.O.P.

92589A

1992 Advertising Merit Award

Franklin & Associates / San Diego

Thermoscan

Collateral / Collateral P.O.P.

92590A

1992 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

The Red and White Fleet

Collateral / Collateral P.O.P.

92591A

1992 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

The Red and White Fleet

Collateral / Collateral P.O.P.

92592A

1992 Advertising Merit Award

Hoffman York & Compton / Milwaukee

Kentucky Fried Chicken

Collateral / Collateral P.O.P.

92593A

1992 Advertising Merit Award

Howard Merrel & Partners / Raleigh

Ciba-Geigy Turf & Ornamental Products

Collateral / Collateral P.O.P.

92594A

1992 Advertising Merit Award

Leonard Monahan Lubars & Kelly / Providence

The Narragansett

Collateral / Collateral P.O.P.

92595A

1992 Advertising Merit Award

The Martin Agency / Richmond

The Martin Agency

Collateral / Collateral P.O.P.

92596A

1992 Advertising Merit Award

The Martin Agency / Richmond

The Richmond Symphony

Collateral / Collateral P.O.P.

92597A

1992 Advertising Merit Award

The Martin Agency / Richmond

Bernie's Tattooing

Collateral / Collateral P.O.P.

92598A

1992 Advertising Merit Award

McKinney & Silver / Raleigh

Bahamas Ministry of Tourism

Collateral / Collateral P.O.P.

92599A

1992 Advertising Merit Award

Mullen / Wenham, MA

The Timberland Company

Collateral / Collateral P.O.P.

92600A

1992 Advertising Merit Award

Mullen / Wenham, MA

The Timberland Company

Collateral / Collateral P.O.P.

92601A

1992 Advertising Merit Award

PARTNERS & Simons / Boston

Little Point Laboratory

Collateral / Collateral P.O.P.

92602A

1992 Advertising Merit Award

Raoust & Gearhart / Hampton, VA

Southampton Memorial Hospital

Collateral / Collateral P.O.P.

92603A

1992 Advertising Merit Award

The Richards Group / Dallas

Tabu Lingerie

Collateral / Collateral P.O.P.

92604A

1992 Advertising Merit Award

The Richards Group / Dallas

Tabu Lingerie

Collateral / Collateral P.O.P.

92605A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


Follow Us