The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Mad Dogs & Englishmen / New York Client: Tiny Mythic Theatre Company Category: Outdoor / Outdoor: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Company Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: GSD&M / Austin Client: American Civil Liberties Union San Francisco Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Fallon McElligott / Minneapolis Client: Violence Against Women Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: The Martin Agency / Richmond Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: The Red and White Fleet Category: Collateral / Collateral P.O.P.
Agency: Scali McCabe Sloves / New York Client: Fedders Category: Collateral / Collateral P.O.P.
Agency: Leonard Monahan Lubars & Kelly / Providence Client: The Narragansett Category: Collateral / Collateral P.O.P.
Agency: Fitzgerald & Company / Atlanta Client: Opti-World Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: LHS and Used to B / New York Client: Luis Gomez Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Ogilvy & Mather / Atlanta Client: Shoney's Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Della Femina McNamee / New York Client: City Meals on Wheels Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Delaney Fletcher Slaymaker Delaney & Bozell / London Client: Supporters of Salman Rushdie Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: The Narragansett Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Collateral / Collateral Sales Kit: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Collateral / Collateral Sales Kit: Single
Agency: Leo Burnett Design Group / Hong Kong Client: Leo Burnett / Hong Kong Category: Collateral / Collateral Sales Kit: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: The Narragansett Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Consumer Television / Consumer Television Over :30 Single
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign
Agency: Nordskar & Thorkildsen Leo Burnett / Oslo Client: Sparebankkort Category: International Foreign Language Commercial
Agency: Nordskar & Thorkildsen Leo Burnett / Oslo Client: Ernest G. Mortensens Forlag Category: International Foreign Language Commercial
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Well's Rich Greene BDDP / New York Client: Loehmann's Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Meldrum & Fewsmith / Cleveland Client: American Yoga Association Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: The Red and White Fleet Category: Outdoor / Outdoor: Campaign
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: Saatchi & Saatchi / London Client: British Airways Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: BBDO / Los Angeles Client: Earth Communications Office Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: McElligott Wright Morrison White / Minneapolis Client: Memorial Blood Center of Minneapolis Category: Non-Broadcast / Non-Broadcast Cinema/Video

1992 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

Tiny Mythic Theatre Company

Outdoor / Outdoor: Single

92029A

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

92030A

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

92031A

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92025A

1992 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast Company

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92026A

1992 Advertising Gold Pencil

GSD&M / Austin

American Civil Liberties Union San Francisco

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92069A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Violence Against Women Coalition

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92070A

1992 Advertising Bronze Pencil

The Martin Agency / Richmond

Amnesty International

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92071A

1992 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

The Red and White Fleet

Collateral / Collateral P.O.P.

92060A

1992 Advertising Silver Pencil

Scali McCabe Sloves / New York

Fedders

Collateral / Collateral P.O.P.

92061A

1992 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

The Narragansett

Collateral / Collateral P.O.P.

92062A

1992 Advertising Gold Pencil

Fitzgerald & Company / Atlanta

Opti-World

Consumer Television / Consumer Television Under $50,000 Budget

92107T

1992 Advertising Silver Pencil

LHS and Used to B / New York

Luis Gomez

Consumer Television / Consumer Television Under $50,000 Budget

92108T

1992 Advertising Bronze Pencil

Ogilvy & Mather / Atlanta

Shoney's

Consumer Television / Consumer Television Under $50,000 Budget

92109T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

City Meals on Wheels

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92063A

1992 Advertising Silver Pencil

Delaney Fletcher Slaymaker Delaney & Bozell / London

Supporters of Salman Rushdie

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92064A

1992 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Goodwill

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92065A

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single

92017A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single

92018A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single

92019A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

92008A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

92009A

1992 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

The Narragansett

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

92010A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Collateral / Collateral Sales Kit: Single

92050A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Collateral / Collateral Sales Kit: Single

92051A

1992 Advertising Bronze Pencil

Leo Burnett Design Group / Hong Kong

Leo Burnett / Hong Kong

Collateral / Collateral Sales Kit: Single

92052A

1992 Advertising Gold Pencil

Leonard Monahan Lubars & Kelly / Providence

The Narragansett

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92011A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92012A

1992 Advertising Bronze Pencil

The Richards Group / Dallas

Tabu Lingerie

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92013A

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92087T

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Lumex

Consumer Television / Consumer Television Over :30 Single

92088T

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign

92028A

1992 Advertising Gold Pencil

Nordskar & Thorkildsen Leo Burnett / Oslo

Sparebankkort

International Foreign Language Commercial

92116T

1992 Advertising Silver Pencil

Nordskar & Thorkildsen Leo Burnett / Oslo

Ernest G. Mortensens Forlag

International Foreign Language Commercial

92117T

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92014A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92015A

1992 Advertising Bronze Pencil

Well's Rich Greene BDDP / New York

Loehmann's

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92016A

1992 Advertising Silver Pencil

Meldrum & Fewsmith / Cleveland

American Yoga Association

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92020A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

92032A

1992 Advertising Silver Pencil

Goldberg Moser O'Neill / San Francisco

The Red and White Fleet

Outdoor / Outdoor: Campaign

92033A

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

92034A

1992 Advertising Gold Pencil

Saatchi & Saatchi / London

British Airways

Non-Broadcast / Non-Broadcast Cinema/Video

92110T

1992 Advertising Silver Pencil

BBDO / Los Angeles

Earth Communications Office

Non-Broadcast / Non-Broadcast Cinema/Video

92111T

1992 Advertising Bronze Pencil

McElligott Wright Morrison White / Minneapolis

Memorial Blood Center of Minneapolis

Non-Broadcast / Non-Broadcast Cinema/Video

92112T

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