The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: GSD&M / Austin Client: American Civil Liberties Union San Francisco Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Fallon McElligott / Minneapolis Client: Violence Against Women Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: The Martin Agency / Richmond Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Saatchi & Saatchi / London Client: British Airways Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: BBDO / Los Angeles Client: Earth Communications Office Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: McElligott Wright Morrison White / Minneapolis Client: Memorial Blood Center of Minneapolis Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign
Agency: Fitzgerald & Company / Atlanta Client: Opti-World Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: LHS and Used to B / New York Client: Luis Gomez Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Ogilvy & Mather / Atlanta Client: Shoney's Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Leagas Delaney / London Client: Ordnance Survey Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: McCabe & Company / New York Client: Coleman Natural Meats Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Bomb Factory / Los Angeles Client: Wolfgang Puck Food Company Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Agency: Nordskar & Thorkildsen Leo Burnett / Oslo Client: Sparebankkort Category: International Foreign Language Commercial
Agency: Nordskar & Thorkildsen Leo Burnett / Oslo Client: Ernest G. Mortensens Forlag Category: International Foreign Language Commercial
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Arnold Fortuna Lane / Boston Client: Free Romania Foundation Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Earle Palmer Brown / Norfolk Client: United Way of South Hampton Roads Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Bartleby / New York Client: The Waldorf Astoria Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Carmichael Lynch / Minneapolis Client: Carmichael Lynch Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Guess? / Los Angeles Client: Guess? Category: Collateral / Collateral Brochures Other Than by Mail
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Collateral Direct Mail: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Cheryl Robb Category: Collateral / Collateral Direct Mail: Campaign
Agency: PARTNERS & Simons / Boston Client: Harry De Zitter Category: Collateral / Collateral Direct Mail: Campaign
Agency: Leonard Monahan Lubars & Kelly / Providence Client: The Narragansett Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Della Femina McNamee / New York Client: Dribeck Importers/Beck's Beer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Katsin/Loeb Advertising / San Francisco Client: Bay Area Suicide & Crisis Hotline Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Campbell-Mithun-Esty / Minneapolis Client: National Easter Seal Society Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars A.G. Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Collateral / Collateral Sales Kit: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Collateral / Collateral Sales Kit: Single
Agency: Leo Burnett Design Group / Hong Kong Client: Leo Burnett / Hong Kong Category: Collateral / Collateral Sales Kit: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Company Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

1992 Advertising Gold Pencil

GSD&M / Austin

American Civil Liberties Union San Francisco

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92069A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Violence Against Women Coalition

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92070A

1992 Advertising Bronze Pencil

The Martin Agency / Richmond

Amnesty International

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92071A

1992 Advertising Gold Pencil

Saatchi & Saatchi / London

British Airways

Non-Broadcast / Non-Broadcast Cinema/Video

92110T

1992 Advertising Silver Pencil

BBDO / Los Angeles

Earth Communications Office

Non-Broadcast / Non-Broadcast Cinema/Video

92111T

1992 Advertising Bronze Pencil

McElligott Wright Morrison White / Minneapolis

Memorial Blood Center of Minneapolis

Non-Broadcast / Non-Broadcast Cinema/Video

92112T

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign

92028A

1992 Advertising Gold Pencil

Fitzgerald & Company / Atlanta

Opti-World

Consumer Television / Consumer Television Under $50,000 Budget

92107T

1992 Advertising Silver Pencil

LHS and Used to B / New York

Luis Gomez

Consumer Television / Consumer Television Under $50,000 Budget

92108T

1992 Advertising Bronze Pencil

Ogilvy & Mather / Atlanta

Shoney's

Consumer Television / Consumer Television Under $50,000 Budget

92109T

1992 Advertising Gold Pencil

Leagas Delaney / London

Ordnance Survey

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92005A

1992 Advertising Silver Pencil

Follis DeVito Verdi / New York

Daffy's

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92006A

1992 Advertising Bronze Pencil

McCabe & Company / New York

Coleman Natural Meats

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92007A

1992 Advertising Gold Pencil

The Bomb Factory / Los Angeles

Wolfgang Puck Food Company

Radio / Consumer Radio: Single

92078R

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

92079R

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Radio / Consumer Radio: Single

92080R

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single

92017A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single

92018A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single

92019A

1992 Advertising Gold Pencil

Nordskar & Thorkildsen Leo Burnett / Oslo

Sparebankkort

International Foreign Language Commercial

92116T

1992 Advertising Silver Pencil

Nordskar & Thorkildsen Leo Burnett / Oslo

Ernest G. Mortensens Forlag

International Foreign Language Commercial

92117T

1992 Advertising Gold Pencil

Earle Palmer Brown / Bethesda

Goodwill

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92066A

1992 Advertising Silver Pencil

Arnold Fortuna Lane / Boston

Free Romania Foundation

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92067A

1992 Advertising Silver Pencil

Earle Palmer Brown / Norfolk

United Way of South Hampton Roads

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92068A

1992 Advertising Gold Pencil

Bartleby / New York

The Waldorf Astoria

Collateral / Collateral Brochures Other Than by Mail

92047A

1992 Advertising Silver Pencil

Carmichael Lynch / Minneapolis

Carmichael Lynch

Collateral / Collateral Brochures Other Than by Mail

92048A

1992 Advertising Bronze Pencil

Guess? / Los Angeles

Guess?

Collateral / Collateral Brochures Other Than by Mail

92049A

1992 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Collateral Direct Mail: Campaign

92057A

1992 Advertising Silver Pencil

Carmichael Lynch / Minneapolis

Cheryl Robb

Collateral / Collateral Direct Mail: Campaign

92058A

1992 Advertising Bronze Pencil

PARTNERS & Simons / Boston

Harry De Zitter

Collateral / Collateral Direct Mail: Campaign

92059A

1992 Advertising Gold Pencil

Leonard Monahan Lubars & Kelly / Providence

The Narragansett

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92011A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92012A

1992 Advertising Bronze Pencil

The Richards Group / Dallas

Tabu Lingerie

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92013A

1992 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Single

92100T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

Dribeck Importers/Beck's Beer

Consumer Television / Consumer Television :20 and Under: Single

92101T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92102T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92103T

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92104T

1992 Advertising Silver Pencil

Katsin/Loeb Advertising / San Francisco

Bay Area Suicide & Crisis Hotline

Public Service/Political / Public Service/Political Radio: Single

92072R

1992 Advertising Bronze Pencil

Campbell-Mithun-Esty / Minneapolis

National Easter Seal Society

Public Service/Political / Public Service/Political Radio: Single

92073R

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Porsche Cars A.G.

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92021A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92022A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92023A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Collateral / Collateral Sales Kit: Single

92050A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Collateral / Collateral Sales Kit: Single

92051A

1992 Advertising Bronze Pencil

Leo Burnett Design Group / Hong Kong

Leo Burnett / Hong Kong

Collateral / Collateral Sales Kit: Single

92052A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Campaign

92105T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Campaign

92106T

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92025A

1992 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast Company

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92026A

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