The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Atlas Citron Haligman & Bedecarre / San Francisco Client: The Gap Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: Chiat/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Agency: Collett Dickenson & Pearce / London Client: Tower of London Category: Consumer Television / Consumer Television Over :30 Single
Agency: Della Femina McNamee / New York Client: G. Heileman Brewing Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Deutsch / New York Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: TNT Couriers Category: Consumer Television / Consumer Television Over :30 Single
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett / London Client: Barclay's Bank Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Le Creuset Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Subaru of America Category: Consumer Television / Consumer Television Over :30 Single
Agency: Admen Against Big Logos / El Segundo Client: Atlantic Exterminating Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Ketchum Advertising / Los Angeles Client: Acura Division of American Honda Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Richmond Client: Johnston and Wales Univeristy Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The Richards Group / Dallas Client: Harley-Davidson of Dallas Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Ritter & Paull / New York Client: Maternity Rack Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Rossin Greenberg Seronick / Boston Client: Northeast Tractor Trailer School Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Rossin Greenberg Seronick / Boston Client: Waterstone's Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Wyse Advertising / Cleveland Client: Ristorante Barbarino's Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Booze Artists Advertising / Sydney Client: Steve Dodds Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: Hush Puppies Shoes Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Ammirati & Puris / New York Client: Aetna Life & Casualty Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / Venice Client: TV Guide Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: DDB Needham / Los Angeles Client: Bugle Boy Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Eisaman Johns & Laws / Chicago Client: Tribune Entertainment Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Foote Cone & Belding / Sydney Client: TNT Couriers Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Frankenberry Laughlin & Constable / Milwaukee Client: Milwaukee World Festival/Summerfest Category: Consumer Television / Consumer Television :30/:25 Campaign

1992 Advertising Merit Award

Atlas Citron Haligman & Bedecarre / San Francisco

The Gap

Consumer Television / Consumer Television Over :30 Single

92683T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92684T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92685T

1992 Advertising Merit Award

Chiat/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television Over :30 Single

92686T

1992 Advertising Merit Award

Collett Dickenson & Pearce / London

Tower of London

Consumer Television / Consumer Television Over :30 Single

92687T

1992 Advertising Merit Award

Della Femina McNamee / New York

G. Heileman Brewing Company

Consumer Television / Consumer Television Over :30 Single

92688T

1992 Advertising Merit Award

Deutsch / New York

IKEA

Consumer Television / Consumer Television Over :30 Single

92689T

1992 Advertising Merit Award

Foote Cone & Belding / Sydney

TNT Couriers

Consumer Television / Consumer Television Over :30 Single

92690T

1992 Advertising Merit Award

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Single

92691T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92692T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92693T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

92694T

1992 Advertising Merit Award

Leo Burnett / London

Barclay's Bank

Consumer Television / Consumer Television Over :30 Single

92695T

1992 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Consumer Television Over :30 Single

92696T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92697T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92698T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92699T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92700T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92701T

1992 Advertising Merit Award

Saatchi & Saatchi / London

Le Creuset

Consumer Television / Consumer Television Over :30 Single

92702T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92703T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Subaru of America

Consumer Television / Consumer Television Over :30 Single

92704T

1992 Advertising Merit Award

Admen Against Big Logos / El Segundo

Atlantic Exterminating

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92239A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Star Tribune

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92240A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92241A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92242A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92243A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92244A

1992 Advertising Merit Award

Ketchum Advertising / Los Angeles

Acura Division of American Honda

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92245A

1992 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92246A

1992 Advertising Merit Award

Mad Dogs & Englishmen / New York

Village Voice

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92247A

1992 Advertising Merit Award

Mad Dogs & Englishmen / New York

Village Voice

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92248A

1992 Advertising Merit Award

The Martin Agency / Richmond

Johnston and Wales Univeristy

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92249A

1992 Advertising Merit Award

The Richards Group / Dallas

Harley-Davidson of Dallas

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92250A

1992 Advertising Merit Award

Ritter & Paull / New York

Maternity Rack

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92251A

1992 Advertising Merit Award

Rossin Greenberg Seronick / Boston

Northeast Tractor Trailer School

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92252A

1992 Advertising Merit Award

Rossin Greenberg Seronick / Boston

Waterstone's

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92253A

1992 Advertising Merit Award

Wyse Advertising / Cleveland

Ristorante Barbarino's

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92254A

1992 Advertising Merit Award

Booze Artists Advertising / Sydney

Steve Dodds

Trade / Trade Less Than a Page B/W or Color: Single

92538A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Hush Puppies Shoes

Trade / Trade Less Than a Page B/W or Color: Single

92539A

1992 Advertising Merit Award

Ammirati & Puris / New York

Aetna Life & Casualty

Consumer Television / Consumer Television :30/:25 Campaign

92783T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

TV Guide

Consumer Television / Consumer Television :30/:25 Campaign

92784T

1992 Advertising Merit Award

N/A

Consumer Television / Consumer Television :30/:25 Campaign

92785T

1992 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

92786T

1992 Advertising Merit Award

DDB Needham / Los Angeles

Bugle Boy

Consumer Television / Consumer Television :30/:25 Campaign

92787T

1992 Advertising Merit Award

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Campaign

92788T

1992 Advertising Merit Award

Eisaman Johns & Laws / Chicago

Tribune Entertainment Company

Consumer Television / Consumer Television :30/:25 Campaign

92789T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Star Tribune

Consumer Television / Consumer Television :30/:25 Campaign

92790T

1992 Advertising Merit Award

Foote Cone & Belding / Sydney

TNT Couriers

Consumer Television / Consumer Television :30/:25 Campaign

92791T

1992 Advertising Merit Award

Frankenberry Laughlin & Constable / Milwaukee

Milwaukee World Festival/Summerfest

Consumer Television / Consumer Television :30/:25 Campaign

92792T

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