The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: DDB Needham / Washington, DC Client: National Geographic Society Category: Collateral / Collateral Direct Mail: Campaign
Agency: Atlas Citron Haligman & Bedecarre / San Francisco Client: The Gap Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: Chiat/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Agency: Collett Dickenson & Pearce / London Client: Tower of London Category: Consumer Television / Consumer Television Over :30 Single
Agency: Della Femina McNamee / New York Client: G. Heileman Brewing Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Deutsch / New York Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: TNT Couriers Category: Consumer Television / Consumer Television Over :30 Single
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett / London Client: Barclay's Bank Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Le Creuset Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Subaru of America Category: Consumer Television / Consumer Television Over :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Comet Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ammirati & Puris / New York Client: Aetna Life & Casualty Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Backer Spielvogel Bates / New York Client: North American Philips Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bauerlein / Atlanta Client: Louisiana Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: DuPont Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland General Electric Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BSB Dorland / London Client: B&Q Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Zebco Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Skeeter Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / Venice Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / Venice Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / Venice Client: McKesson Water Division Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / Venice Client: TV Guide Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Cub Foods/Supermarkets Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cramer-Krasselt / Milwaukee Client: Dremel Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Della Femina McNamee / New York Client: A&W Brands Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Deutsch / New York Client: British Knights Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Bethesda Client: Captain D's Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Elgin Syferd/DDB Needham / Seattle Client: JanSport Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fahlgren Martin / Atlanta Client: Honda Power Equipment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single

1992 Advertising Merit Award

DDB Needham / Washington, DC

National Geographic Society

Collateral / Collateral Direct Mail: Campaign

92577A

1992 Advertising Merit Award

Atlas Citron Haligman & Bedecarre / San Francisco

The Gap

Consumer Television / Consumer Television Over :30 Single

92683T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92684T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92685T

1992 Advertising Merit Award

Chiat/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television Over :30 Single

92686T

1992 Advertising Merit Award

Collett Dickenson & Pearce / London

Tower of London

Consumer Television / Consumer Television Over :30 Single

92687T

1992 Advertising Merit Award

Della Femina McNamee / New York

G. Heileman Brewing Company

Consumer Television / Consumer Television Over :30 Single

92688T

1992 Advertising Merit Award

Deutsch / New York

IKEA

Consumer Television / Consumer Television Over :30 Single

92689T

1992 Advertising Merit Award

Foote Cone & Belding / Sydney

TNT Couriers

Consumer Television / Consumer Television Over :30 Single

92690T

1992 Advertising Merit Award

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Single

92691T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92692T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92693T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

92694T

1992 Advertising Merit Award

Leo Burnett / London

Barclay's Bank

Consumer Television / Consumer Television Over :30 Single

92695T

1992 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Consumer Television Over :30 Single

92696T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92697T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92698T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92699T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92700T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92701T

1992 Advertising Merit Award

Saatchi & Saatchi / London

Le Creuset

Consumer Television / Consumer Television Over :30 Single

92702T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92703T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Subaru of America

Consumer Television / Consumer Television Over :30 Single

92704T

1992 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Comet

Consumer Television / Consumer Television :30/:25 Single

92705T

1992 Advertising Merit Award

Ammirati & Puris / New York

Aetna Life & Casualty

Consumer Television / Consumer Television :30/:25 Single

92706T

1992 Advertising Merit Award

Backer Spielvogel Bates / New York

North American Philips

Consumer Television / Consumer Television :30/:25 Single

92707T

1992 Advertising Merit Award

Bauerlein / Atlanta

Louisiana Lottery

Consumer Television / Consumer Television :30/:25 Single

92708T

1992 Advertising Merit Award

BBDO / New York

DuPont

Consumer Television / Consumer Television :30/:25 Single

92709T

1992 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television :30/:25 Single

92710T

1992 Advertising Merit Award

Borders Perrin & Norrander / Portland

Portland General Electric

Consumer Television / Consumer Television :30/:25 Single

92711T

1992 Advertising Merit Award

BSB Dorland / London

B&Q

Consumer Television / Consumer Television :30/:25 Single

92712T

1992 Advertising Merit Award

Carmichael Lynch / Minneapolis

Zebco

Consumer Television / Consumer Television :30/:25 Single

92713T

1992 Advertising Merit Award

Carmichael Lynch / Minneapolis

Skeeter

Consumer Television / Consumer Television :30/:25 Single

92714T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

Nissan Motor Corporation

Consumer Television / Consumer Television :30/:25 Single

92715T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

Nissan Motor Corporation

Consumer Television / Consumer Television :30/:25 Single

92716T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

McKesson Water Division

Consumer Television / Consumer Television :30/:25 Single

92717T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

TV Guide

Consumer Television / Consumer Television :30/:25 Single

92718T

1992 Advertising Merit Award

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Television / Consumer Television :30/:25 Single

92719T

1992 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

92720T

1992 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

92721T

1992 Advertising Merit Award

Cliff Freeman & Partners / New York

Cub Foods/Supermarkets

Consumer Television / Consumer Television :30/:25 Single

92722T

1992 Advertising Merit Award

Cramer-Krasselt / Milwaukee

Dremel

Consumer Television / Consumer Television :30/:25 Single

92723T

1992 Advertising Merit Award

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92724T

1992 Advertising Merit Award

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

92725T

1992 Advertising Merit Award

Della Femina McNamee / New York

A&W Brands

Consumer Television / Consumer Television :30/:25 Single

92726T

1992 Advertising Merit Award

Deutsch / New York

British Knights

Consumer Television / Consumer Television :30/:25 Single

92727T

1992 Advertising Merit Award

Earle Palmer Brown / Bethesda

Captain D's

Consumer Television / Consumer Television :30/:25 Single

92728T

1992 Advertising Merit Award

Elgin Syferd/DDB Needham / Seattle

JanSport

Consumer Television / Consumer Television :30/:25 Single

92729T

1992 Advertising Merit Award

Fahlgren Martin / Atlanta

Honda Power Equipment

Consumer Television / Consumer Television :30/:25 Single

92730T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

92731T

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