Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Nordskar & Thorkildsen Leo Burnett / Oslo Client: Sparebankkort Category: International Foreign Language Commercial
Agency: Goldberg Moser O'Neill / San Francisco Client: The Red and White Fleet Category: Collateral / Collateral P.O.P.
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars A.G. Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: Leonard Monahan Lubars & Kelly / Providence Client: The Narragansett Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Della Femina McNamee / New York Client: Dribeck Importers/Beck's Beer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Art Directors/Copywriters Club of Minnesota Category: Collateral / Collateral Direct Mail: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Fitzgerald & Company / Atlanta Client: Opti-World Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: GSD&M / Austin Client: American Civil Liberties Union San Francisco Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Bartleby / New York Client: The Waldorf Astoria Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Radio / Consumer Radio: Campaign
Agency: Saatchi & Saatchi / London Client: British Airways Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Collateral Direct Mail: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Tiny Mythic Theatre Company Category: Outdoor / Outdoor: Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Agency: The Bomb Factory / Los Angeles Client: Wolfgang Puck Food Company Category: Radio / Consumer Radio: Single
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Leagas Delaney / London Client: Ordnance Survey Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Gordon/Gier / Chicago Client: Crain's Chicago Business Category: Trade / Trade Color One Page or Spread: Single
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Della Femina McNamee / New York Client: City Meals on Wheels Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: Violence Against Women Coalition Category: Public Service/Political / Public Service/Political Television: Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Non-Broadcast / Non-Broadcast Out-of-Home

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Gold Pencil

Nordskar & Thorkildsen Leo Burnett / Oslo

Sparebankkort

International Foreign Language Commercial

92116T

1992 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

The Red and White Fleet

Collateral / Collateral P.O.P.

92060A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Any Size B/W or Color: Campaign

92043A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Porsche Cars A.G.

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92021A

1992 Advertising Gold Pencil

Leonard Monahan Lubars & Kelly / Providence

The Narragansett

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92011A

1992 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Single

92100T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

Dribeck Importers/Beck's Beer

Consumer Television / Consumer Television :20 and Under: Single

92101T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92102T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Art Directors/Copywriters Club of Minnesota

Collateral / Collateral Direct Mail: Single

92053A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Campaign

92105T

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Campaign

92089T

1992 Advertising Gold Pencil

Fitzgerald & Company / Atlanta

Opti-World

Consumer Television / Consumer Television Under $50,000 Budget

92107T

1992 Advertising Gold Pencil

GSD&M / Austin

American Civil Liberties Union San Francisco

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92069A

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92096T

1992 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

92097T

1992 Advertising Gold Pencil

Bartleby / New York

The Waldorf Astoria

Collateral / Collateral Brochures Other Than by Mail

92047A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Radio / Consumer Radio: Campaign

92081R

1992 Advertising Gold Pencil

Saatchi & Saatchi / London

British Airways

Non-Broadcast / Non-Broadcast Cinema/Video

92110T

1992 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Collateral Direct Mail: Campaign

92057A

1992 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

Tiny Mythic Theatre Company

Outdoor / Outdoor: Single

92029A

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single

92017A

1992 Advertising Gold Pencil

The Bomb Factory / Los Angeles

Wolfgang Puck Food Company

Radio / Consumer Radio: Single

92078R

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92014A

1992 Advertising Gold Pencil

Leagas Delaney / London

Ordnance Survey

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92005A

1992 Advertising Gold Pencil

Gordon/Gier / Chicago

Crain's Chicago Business

Trade / Trade Color One Page or Spread: Single

92038A

1992 Advertising Gold Pencil

Earle Palmer Brown / Bethesda

Goodwill

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92066A

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade B/W 1 Page or Spread: Single

92014A2

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

92008A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

92001A

1992 Advertising Gold Pencil

Della Femina McNamee / New York

City Meals on Wheels

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92063A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

92032A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Violence Against Women Coalition

Public Service/Political / Public Service/Political Television: Single

92074T

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Lumex

Non-Broadcast / Non-Broadcast Out-of-Home

92113T


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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