The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fitzgerald & Company / Atlanta Client: Opti-World Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: LHS and Used to B / New York Client: Luis Gomez Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Ogilvy & Mather / Atlanta Client: Shoney's Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Leagas Delaney / London Client: Ordnance Survey Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: McCabe & Company / New York Client: Coleman Natural Meats Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: GSD&M / Austin Client: American Civil Liberties Union San Francisco Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Fallon McElligott / Minneapolis Client: Violence Against Women Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: The Martin Agency / Richmond Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Bartleby / New York Client: The Waldorf Astoria Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Carmichael Lynch / Minneapolis Client: Carmichael Lynch Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Guess? / Los Angeles Client: Guess? Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Gordon/Gier / Chicago Client: Crain's Chicago Business Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Collateral / Collateral Sales Kit: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Collateral / Collateral Sales Kit: Single
Agency: Leo Burnett Design Group / Hong Kong Client: Leo Burnett / Hong Kong Category: Collateral / Collateral Sales Kit: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Radio / Consumer Radio: Campaign
Agency: Fitzgerald & Company / Atlanta Client: Peasant Restaurants Category: Radio / Consumer Radio: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Staples Category: Radio / Consumer Radio: Campaign
Agency: Katsin/Loeb Advertising / San Francisco Client: Bay Area Suicide & Crisis Hotline Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Campbell-Mithun-Esty / Minneapolis Client: National Easter Seal Society Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars A.G. Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Well's Rich Greene BDDP / New York Client: Loehmann's Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Meldrum & Fewsmith / Cleveland Client: American Yoga Association Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Company Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade Color One Page or Spread: Single
Agency: Gordon/Gier / Chicago Client: Crain's Chicago Business Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: Weiss Whitten Carroll Stagliano / New York Client: Weiss Whitten Carrol Stagliano Category: Non-Broadcast / Non-Broadcast Out-of-Home

1992 Advertising Gold Pencil

Fitzgerald & Company / Atlanta

Opti-World

Consumer Television / Consumer Television Under $50,000 Budget

92107T

1992 Advertising Silver Pencil

LHS and Used to B / New York

Luis Gomez

Consumer Television / Consumer Television Under $50,000 Budget

92108T

1992 Advertising Bronze Pencil

Ogilvy & Mather / Atlanta

Shoney's

Consumer Television / Consumer Television Under $50,000 Budget

92109T

1992 Advertising Gold Pencil

Leagas Delaney / London

Ordnance Survey

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92005A

1992 Advertising Silver Pencil

Follis DeVito Verdi / New York

Daffy's

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92006A

1992 Advertising Bronze Pencil

McCabe & Company / New York

Coleman Natural Meats

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92007A

1992 Advertising Gold Pencil

GSD&M / Austin

American Civil Liberties Union San Francisco

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92069A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Violence Against Women Coalition

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92070A

1992 Advertising Bronze Pencil

The Martin Agency / Richmond

Amnesty International

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92071A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Campaign

92105T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Campaign

92106T

1992 Advertising Gold Pencil

Bartleby / New York

The Waldorf Astoria

Collateral / Collateral Brochures Other Than by Mail

92047A

1992 Advertising Silver Pencil

Carmichael Lynch / Minneapolis

Carmichael Lynch

Collateral / Collateral Brochures Other Than by Mail

92048A

1992 Advertising Bronze Pencil

Guess? / Los Angeles

Guess?

Collateral / Collateral Brochures Other Than by Mail

92049A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Any Size B/W or Color: Campaign

92043A

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade Any Size B/W or Color: Campaign

92044A

1992 Advertising Silver Pencil

Gordon/Gier / Chicago

Crain's Chicago Business

Trade / Trade Any Size B/W or Color: Campaign

92045A

1992 Advertising Bronze Pencil

Mullen / Wenham, MA

The Timberland Company

Trade / Trade Any Size B/W or Color: Campaign

92046A

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Collateral / Collateral Sales Kit: Single

92050A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Collateral / Collateral Sales Kit: Single

92051A

1992 Advertising Bronze Pencil

Leo Burnett Design Group / Hong Kong

Leo Burnett / Hong Kong

Collateral / Collateral Sales Kit: Single

92052A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Radio / Consumer Radio: Campaign

92081R

1992 Advertising Silver Pencil

The Richards Group / Dallas

Motel 6

Radio / Consumer Radio: Campaign

92082R

1992 Advertising Bronze Pencil

Fitzgerald & Company / Atlanta

Peasant Restaurants

Radio / Consumer Radio: Campaign

92083R

1992 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Staples

Radio / Consumer Radio: Campaign

92084R

1992 Advertising Silver Pencil

Katsin/Loeb Advertising / San Francisco

Bay Area Suicide & Crisis Hotline

Public Service/Political / Public Service/Political Radio: Single

92072R

1992 Advertising Bronze Pencil

Campbell-Mithun-Esty / Minneapolis

National Easter Seal Society

Public Service/Political / Public Service/Political Radio: Single

92073R

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Porsche Cars A.G.

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92021A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92022A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92023A

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92087T

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Lumex

Consumer Television / Consumer Television Over :30 Single

92088T

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92014A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92015A

1992 Advertising Bronze Pencil

Well's Rich Greene BDDP / New York

Loehmann's

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92016A

1992 Advertising Silver Pencil

Meldrum & Fewsmith / Cleveland

American Yoga Association

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92020A

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign

92028A

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92025A

1992 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast Company

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92026A

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade Color One Page or Spread: Single

92017A2

1992 Advertising Gold Pencil

Gordon/Gier / Chicago

Crain's Chicago Business

Trade / Trade Color One Page or Spread: Single

92038A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Color One Page or Spread: Single

92039A

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Lumex

Non-Broadcast / Non-Broadcast Out-of-Home

92113T

1992 Advertising Silver Pencil

Weiss Whitten Carroll Stagliano / New York

Weiss Whitten Carrol Stagliano

Non-Broadcast / Non-Broadcast Out-of-Home

92114T

Follow Us