The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Fitzgerald & Company / Atlanta Client: Opti-World Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: LHS and Used to B / New York Client: Luis Gomez Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Ogilvy & Mather / Atlanta Client: Shoney's Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / New York Client: Eveready Battery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Della Femina McNamee / New York Client: Dribeck Importers/Beck's Beer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: Comet Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ammirati & Puris / New York Client: Aetna Life & Casualty Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Backer Spielvogel Bates / New York Client: North American Philips Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bauerlein / Atlanta Client: Louisiana Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: DuPont Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland General Electric Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BSB Dorland / London Client: B&Q Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Zebco Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Skeeter Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / Venice Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / Venice Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / Venice Client: McKesson Water Division Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / Venice Client: TV Guide Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Cub Foods/Supermarkets Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cramer-Krasselt / Milwaukee Client: Dremel Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Della Femina McNamee / New York Client: A&W Brands Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Deutsch / New York Client: British Knights Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Bethesda Client: Captain D's Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Elgin Syferd/DDB Needham / Seattle Client: JanSport Category: Consumer Television / Consumer Television :30/:25 Single

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Campaign

92089T

1992 Advertising Silver Pencil

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

92090T

1992 Advertising Bronze Pencil

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Campaign

92091T

1992 Advertising Gold Pencil

Fitzgerald & Company / Atlanta

Opti-World

Consumer Television / Consumer Television Under $50,000 Budget

92107T

1992 Advertising Silver Pencil

LHS and Used to B / New York

Luis Gomez

Consumer Television / Consumer Television Under $50,000 Budget

92108T

1992 Advertising Bronze Pencil

Ogilvy & Mather / Atlanta

Shoney's

Consumer Television / Consumer Television Under $50,000 Budget

92109T

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92087T

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Lumex

Consumer Television / Consumer Television Over :30 Single

92088T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92096T

1992 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

92097T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Eveready Battery

Consumer Television / Consumer Television :30/:25 Campaign

92098T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Campaign

92099T

1992 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Single

92100T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

Dribeck Importers/Beck's Beer

Consumer Television / Consumer Television :20 and Under: Single

92101T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92102T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92103T

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92104T

1992 Advertising Gold Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Campaign

92105T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Campaign

92106T

1992 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Comet

Consumer Television / Consumer Television :30/:25 Single

92705T

1992 Advertising Merit Award

Ammirati & Puris / New York

Aetna Life & Casualty

Consumer Television / Consumer Television :30/:25 Single

92706T

1992 Advertising Merit Award

Backer Spielvogel Bates / New York

North American Philips

Consumer Television / Consumer Television :30/:25 Single

92707T

1992 Advertising Merit Award

Bauerlein / Atlanta

Louisiana Lottery

Consumer Television / Consumer Television :30/:25 Single

92708T

1992 Advertising Merit Award

BBDO / New York

DuPont

Consumer Television / Consumer Television :30/:25 Single

92709T

1992 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television :30/:25 Single

92710T

1992 Advertising Merit Award

Borders Perrin & Norrander / Portland

Portland General Electric

Consumer Television / Consumer Television :30/:25 Single

92711T

1992 Advertising Merit Award

BSB Dorland / London

B&Q

Consumer Television / Consumer Television :30/:25 Single

92712T

1992 Advertising Merit Award

Carmichael Lynch / Minneapolis

Zebco

Consumer Television / Consumer Television :30/:25 Single

92713T

1992 Advertising Merit Award

Carmichael Lynch / Minneapolis

Skeeter

Consumer Television / Consumer Television :30/:25 Single

92714T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

Nissan Motor Corporation

Consumer Television / Consumer Television :30/:25 Single

92715T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

Nissan Motor Corporation

Consumer Television / Consumer Television :30/:25 Single

92716T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

McKesson Water Division

Consumer Television / Consumer Television :30/:25 Single

92717T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

TV Guide

Consumer Television / Consumer Television :30/:25 Single

92718T

1992 Advertising Merit Award

Chiat/Day/Mojo / New York

NYNEX Information Resources

Consumer Television / Consumer Television :30/:25 Single

92719T

1992 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

92720T

1992 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

92721T

1992 Advertising Merit Award

Cliff Freeman & Partners / New York

Cub Foods/Supermarkets

Consumer Television / Consumer Television :30/:25 Single

92722T

1992 Advertising Merit Award

Cramer-Krasselt / Milwaukee

Dremel

Consumer Television / Consumer Television :30/:25 Single

92723T

1992 Advertising Merit Award

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92724T

1992 Advertising Merit Award

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

92725T

1992 Advertising Merit Award

Della Femina McNamee / New York

A&W Brands

Consumer Television / Consumer Television :30/:25 Single

92726T

1992 Advertising Merit Award

Deutsch / New York

British Knights

Consumer Television / Consumer Television :30/:25 Single

92727T

1992 Advertising Merit Award

Earle Palmer Brown / Bethesda

Captain D's

Consumer Television / Consumer Television :30/:25 Single

92728T

1992 Advertising Merit Award

Elgin Syferd/DDB Needham / Seattle

JanSport

Consumer Television / Consumer Television :30/:25 Single

92729T

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