The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Della Femina McNamee / New York Client: Dribeck Importers/Beck's Beer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Fitzgerald & Company / Atlanta Client: Opti-World Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: LHS and Used to B / New York Client: Luis Gomez Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Ogilvy & Mather / Atlanta Client: Shoney's Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / New York Client: Eveready Battery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Consumer Television / Consumer Television Over :30 Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Continental Bank Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Follis DeVito Verdi / New York Client: South Street Seaport Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Grey / London Client: Stafford Miller Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Keds Corporation Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: American Tourister Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Earle Palmer Brown / Richmond Client: St. Mary's Hospital Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Follis DeVito Verdi / New York Client: South Street Seaport Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Bartle Bogle Hegarty / London Client: Whitbread Beer Company Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Goldsmith/Jeffrey / New York Client: NYNEX Business to Business Yellow Pages Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: TBWA/Holmes Knight Ritchie / London Client: The Guardian Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Abbott Mead Vickers.BBDO / London Client: Comet Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ammirati & Puris / New York Client: Aetna Life & Casualty Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Backer Spielvogel Bates / New York Client: North American Philips Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bauerlein / Atlanta Client: Louisiana Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: DuPont Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Portland General Electric Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BSB Dorland / London Client: B&Q Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Zebco Category: Consumer Television / Consumer Television :30/:25 Single

1992 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Single

92100T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

Dribeck Importers/Beck's Beer

Consumer Television / Consumer Television :20 and Under: Single

92101T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92102T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92103T

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92104T

1992 Advertising Gold Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Campaign

92105T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Campaign

92106T

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Campaign

92089T

1992 Advertising Silver Pencil

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

92090T

1992 Advertising Bronze Pencil

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Campaign

92091T

1992 Advertising Gold Pencil

Fitzgerald & Company / Atlanta

Opti-World

Consumer Television / Consumer Television Under $50,000 Budget

92107T

1992 Advertising Silver Pencil

LHS and Used to B / New York

Luis Gomez

Consumer Television / Consumer Television Under $50,000 Budget

92108T

1992 Advertising Bronze Pencil

Ogilvy & Mather / Atlanta

Shoney's

Consumer Television / Consumer Television Under $50,000 Budget

92109T

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92096T

1992 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

92097T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Eveready Battery

Consumer Television / Consumer Television :30/:25 Campaign

92098T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Campaign

92099T

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92087T

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Lumex

Consumer Television / Consumer Television Over :30 Single

92088T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92800T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92801T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92802T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92803T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Continental Bank

Consumer Television / Consumer Television :20 and Under: Single

92804T

1992 Advertising Merit Award

Follis DeVito Verdi / New York

Daffy's

Consumer Television / Consumer Television :20 and Under: Single

92805T

1992 Advertising Merit Award

Follis DeVito Verdi / New York

South Street Seaport

Consumer Television / Consumer Television :20 and Under: Single

92806T

1992 Advertising Merit Award

Grey / London

Stafford Miller

Consumer Television / Consumer Television :20 and Under: Single

92807T

1992 Advertising Merit Award

Leonard Monahan Lubars & Kelly / Providence

Keds Corporation

Consumer Television / Consumer Television :20 and Under: Single

92808T

1992 Advertising Merit Award

Leonard Monahan Lubars & Kelly / Providence

American Tourister

Consumer Television / Consumer Television :20 and Under: Single

92809T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television :20 and Under: Single

92810T

1992 Advertising Merit Award

Earle Palmer Brown / Richmond

St. Mary's Hospital

Consumer Television / Consumer Television :20 and Under: Campaign

92811T

1992 Advertising Merit Award

Follis DeVito Verdi / New York

South Street Seaport

Consumer Television / Consumer Television :20 and Under: Campaign

92812T

1992 Advertising Merit Award

Bartle Bogle Hegarty / London

Whitbread Beer Company

Consumer Television / Consumer Television Under $50,000 Budget

92813T

1992 Advertising Merit Award

Goldsmith/Jeffrey / New York

NYNEX Business to Business Yellow Pages

Consumer Television / Consumer Television Under $50,000 Budget

92814T

1992 Advertising Merit Award

TBWA/Holmes Knight Ritchie / London

The Guardian

Consumer Television / Consumer Television Under $50,000 Budget

92815T

1992 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Comet

Consumer Television / Consumer Television :30/:25 Single

92705T

1992 Advertising Merit Award

Ammirati & Puris / New York

Aetna Life & Casualty

Consumer Television / Consumer Television :30/:25 Single

92706T

1992 Advertising Merit Award

Backer Spielvogel Bates / New York

North American Philips

Consumer Television / Consumer Television :30/:25 Single

92707T

1992 Advertising Merit Award

Bauerlein / Atlanta

Louisiana Lottery

Consumer Television / Consumer Television :30/:25 Single

92708T

1992 Advertising Merit Award

BBDO / New York

DuPont

Consumer Television / Consumer Television :30/:25 Single

92709T

1992 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television :30/:25 Single

92710T

1992 Advertising Merit Award

Borders Perrin & Norrander / Portland

Portland General Electric

Consumer Television / Consumer Television :30/:25 Single

92711T

1992 Advertising Merit Award

BSB Dorland / London

B&Q

Consumer Television / Consumer Television :30/:25 Single

92712T

1992 Advertising Merit Award

Carmichael Lynch / Minneapolis

Zebco

Consumer Television / Consumer Television :30/:25 Single

92713T

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