The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Award:
1992 Advertising Gold Pencil
Agency:
Chait/Day/Mojo / New York
Client:
Reebok
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
92092T

Award:
1992 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Porsche Cars A.G.
Title:
Category:
Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Annual ID:
92021A

Award:
1992 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Art Directors/Copywriters Club of Minnesota
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
92053A

Award:
1992 Advertising Gold Pencil
Agency:
Goldsmith/Jeffrey / New York
Client:
Everlast
Title:
Category:
Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Annual ID:
92017A

Award:
1992 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
The Lee Company
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
92043A

Award:
1992 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Violence Against Women Coalition
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
92074T

Award:
1992 Advertising Gold Pencil
Agency:
The Bomb Factory / Los Angeles
Client:
Wolfgang Puck Food Company
Title:
Category:
Radio / Consumer Radio: Single
Annual ID:
92078R

Award:
1992 Advertising Gold Pencil
Agency:
Chiat/Day/Mojo / Venice
Client:
Eveready Battery
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
92105T

Award:
1992 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Ordnance Survey
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
92005A

Award:
1992 Advertising Gold Pencil
Agency:
DDB Needham Worldwide / New York
Client:
New York State Lottery
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
92100T

Award:
1992 Advertising Gold Pencil
Agency:
Della Femina McNamee / New York
Client:
Dribeck Importers/Beck's Beer
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
92101T

Award:
1992 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Ralston Purina/Nature's Course
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
92102T

Award:
1992 Advertising Gold Pencil
Agency:
BMP DDB Needham Worldwide / London
Client:
Barclaycard
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
92089T

Award:
1992 Advertising Gold Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Radio / Consumer Radio: Campaign
Annual ID:
92081R

Award:
1992 Advertising Gold Pencil
Agency:
Fitzgerald & Company / Atlanta
Client:
Opti-World
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
92107T

Award:
1992 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
92096T

Award:
1992 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Chevys Mexican Restaurants
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
92097T

Award:
1992 Advertising Gold Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
The Narragansett
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
92011A

Award:
1992 Advertising Gold Pencil
Agency:
BMP DDB Needham Worldwide / London
Client:
Barclaycard
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
92085T

Award:
1992 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
92086T

Award:
1992 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
British Airways
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
92110T

Award:
1992 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
92001A

Award:
1992 Advertising Gold Pencil
Agency:
Goldsmith/Jeffrey / New York
Client:
Everlast
Title:
Category:
Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Annual ID:
92014A

Award:
1992 Advertising Gold Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Goodwill
Title:
Category:
Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
92066A

Award:
1992 Advertising Gold Pencil
Agency:
Nordskar & Thorkildsen Leo Burnett / Oslo
Client:
Sparebankkort
Title:
Category:
International Foreign Language Commercial
Annual ID:
92116T

Award:
1992 Advertising Gold Pencil
Agency:
Goldsmith/Jeffrey / New York
Client:
Lumex
Title:
Category:
Non-Broadcast / Non-Broadcast Out-of-Home
Annual ID:
92113T

Award:
1992 Advertising Gold Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Tiny Mythic Theatre Company
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
92029A

Award:
1992 Advertising Gold Pencil
Agency:
Bartleby / New York
Client:
The Waldorf Astoria
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
92047A

Award:
1992 Advertising Gold Pencil
Agency:
Goldsmith/Jeffrey / New York
Client:
Everlast
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
92014A2

Award:
1992 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
92008A

Award:
1992 Advertising Gold Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
92032A

Award:
1992 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Tabu Lingerie
Title:
Category:
Collateral / Collateral Direct Mail: Campaign
Annual ID:
92057A

Award:
1992 Advertising Gold Pencil
Agency:
GSD&M / Austin
Client:
American Civil Liberties Union San Francisco
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
92069A

Award:
1992 Advertising Gold Pencil
Agency:
Della Femina McNamee / New York
Client:
City Meals on Wheels
Title:
Category:
Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
92063A

Award:
1992 Advertising Gold Pencil
Agency:
Gordon/Gier / Chicago
Client:
Crain's Chicago Business
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
92038A

Award:
1992 Advertising Gold Pencil
Agency:
Goldberg Moser O'Neill / San Francisco
Client:
The Red and White Fleet
Title:
Category:
Collateral / Collateral P.O.P.
Annual ID:
92060A

Award:
1992 Advertising Silver Pencil
Agency:
DDB Needham / Los Angeles
Client:
GTE
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
92093T

Award:
1992 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Timex Corporation
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
92094T

Award:
1992 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Annual ID:
92022A

Award:
1992 Advertising Silver Pencil
Agency:
Mothra / Charlotte
Client:
Christian Biker Association
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
92054A

Award:
1992 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Collateral / Collateral Sales Kit: Single
Annual ID:
92050A

Award:
1992 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Annual ID:
92018A

Award:
1992 Advertising Silver Pencil
Agency:
Goldsmith/Jeffrey / New York
Client:
Everlast
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
92044A

Award:
1992 Advertising Silver Pencil
Agency:
Gordon/Gier / Chicago
Client:
Crain's Chicago Business
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
92045A

Award:
1992 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Goodwill Job Training
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
92075T

Award:
1992 Advertising Silver Pencil
Agency:
Young & Rubicam / New York
Client:
United Negro College Fund / Ad Council
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
92076T

Award:
1992 Advertising Silver Pencil
Agency:
Goldsmith/Jeffrey / New York
Client:
Crain's New York Business
Title:
Category:
Radio / Consumer Radio: Single
Annual ID:
92079R

Award:
1992 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Ralston Purina/Nature's Course
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
92106T

Award:
1992 Advertising Silver Pencil
Agency:
Follis DeVito Verdi / New York
Client:
Daffy's
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
92006A
