The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Collateral Direct Mail: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Cheryl Robb Category: Collateral / Collateral Direct Mail: Campaign
Agency: PARTNERS & Simons / Boston Client: Harry De Zitter Category: Collateral / Collateral Direct Mail: Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bartleby / New York Client: The Waldorf Astoria Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Carmichael Lynch / Minneapolis Client: Carmichael Lynch Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Guess? / Los Angeles Client: Guess? Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Gordon/Gier / Chicago Client: Crain's Chicago Business Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Katsin/Loeb Advertising / San Francisco Client: Bay Area Suicide & Crisis Hotline Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Campbell-Mithun-Esty / Minneapolis Client: National Easter Seal Society Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Radio / Consumer Radio: Campaign
Agency: Fitzgerald & Company / Atlanta Client: Peasant Restaurants Category: Radio / Consumer Radio: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Staples Category: Radio / Consumer Radio: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Butterfield Day DeVito Hockney / London Client: Windsor Health Care Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: The Red and White Fleet Category: Outdoor / Outdoor: Campaign
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Tiny Mythic Theatre Company Category: Outdoor / Outdoor: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars A.G. Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: The Bomb Factory / Los Angeles Client: Wolfgang Puck Food Company Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Radio / Consumer Radio: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / New York Client: Eveready Battery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

1992 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Collateral Direct Mail: Campaign

92057A

1992 Advertising Silver Pencil

Carmichael Lynch / Minneapolis

Cheryl Robb

Collateral / Collateral Direct Mail: Campaign

92058A

1992 Advertising Bronze Pencil

PARTNERS & Simons / Boston

Harry De Zitter

Collateral / Collateral Direct Mail: Campaign

92059A

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92087T

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Lumex

Consumer Television / Consumer Television Over :30 Single

92088T

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Campaign

92089T

1992 Advertising Silver Pencil

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

92090T

1992 Advertising Bronze Pencil

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Campaign

92091T

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Gold Pencil

Bartleby / New York

The Waldorf Astoria

Collateral / Collateral Brochures Other Than by Mail

92047A

1992 Advertising Silver Pencil

Carmichael Lynch / Minneapolis

Carmichael Lynch

Collateral / Collateral Brochures Other Than by Mail

92048A

1992 Advertising Bronze Pencil

Guess? / Los Angeles

Guess?

Collateral / Collateral Brochures Other Than by Mail

92049A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Any Size B/W or Color: Campaign

92043A

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade Any Size B/W or Color: Campaign

92044A

1992 Advertising Silver Pencil

Gordon/Gier / Chicago

Crain's Chicago Business

Trade / Trade Any Size B/W or Color: Campaign

92045A

1992 Advertising Bronze Pencil

Mullen / Wenham, MA

The Timberland Company

Trade / Trade Any Size B/W or Color: Campaign

92046A

1992 Advertising Silver Pencil

Katsin/Loeb Advertising / San Francisco

Bay Area Suicide & Crisis Hotline

Public Service/Political / Public Service/Political Radio: Single

92072R

1992 Advertising Bronze Pencil

Campbell-Mithun-Esty / Minneapolis

National Easter Seal Society

Public Service/Political / Public Service/Political Radio: Single

92073R

1992 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Radio / Consumer Radio: Campaign

92081R

1992 Advertising Silver Pencil

The Richards Group / Dallas

Motel 6

Radio / Consumer Radio: Campaign

92082R

1992 Advertising Bronze Pencil

Fitzgerald & Company / Atlanta

Peasant Restaurants

Radio / Consumer Radio: Campaign

92083R

1992 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Staples

Radio / Consumer Radio: Campaign

92084R

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

92001A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

92002A

1992 Advertising Bronze Pencil

Butterfield Day DeVito Hockney / London

Windsor Health Care

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

92003A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

92004A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

92032A

1992 Advertising Silver Pencil

Goldberg Moser O'Neill / San Francisco

The Red and White Fleet

Outdoor / Outdoor: Campaign

92033A

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

92034A

1992 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

Tiny Mythic Theatre Company

Outdoor / Outdoor: Single

92029A

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

92030A

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

92031A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Porsche Cars A.G.

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92021A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92022A

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92023A

1992 Advertising Gold Pencil

The Bomb Factory / Los Angeles

Wolfgang Puck Food Company

Radio / Consumer Radio: Single

92078R

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

92079R

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Radio / Consumer Radio: Single

92080R

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92096T

1992 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

92097T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Eveready Battery

Consumer Television / Consumer Television :30/:25 Campaign

92098T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Campaign

92099T

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign

92028A

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92014A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92015A

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