The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fitzgerald & Company / Atlanta Client: Opti-World Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Mad Dogs & Englishmen / New York Client: Tiny Mythic Theatre Company Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: Art Directors/Copywriters Club of Minnesota Category: Collateral / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Leagas Delaney / London Client: Ordnance Survey Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Radio / Consumer Radio: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: The Bomb Factory / Los Angeles Client: Wolfgang Puck Food Company Category: Radio / Consumer Radio: Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: GSD&M / Austin Client: American Civil Liberties Union San Francisco Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single
Agency: Bartleby / New York Client: The Waldorf Astoria Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Collateral Direct Mail: Campaign
Agency: Nordskar & Thorkildsen Leo Burnett / Oslo Client: Sparebankkort Category: International Foreign Language Commercial
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: The Red and White Fleet Category: Collateral / Collateral P.O.P.
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: Leonard Monahan Lubars & Kelly / Providence Client: The Narragansett Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars A.G. Category: Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign
Agency: Saatchi & Saatchi / London Client: British Airways Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Della Femina McNamee / New York Client: Dribeck Importers/Beck's Beer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Gordon/Gier / Chicago Client: Crain's Chicago Business Category: Trade / Trade Color One Page or Spread: Single
Agency: Della Femina McNamee / New York Client: City Meals on Wheels Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Fallon McElligott / Minneapolis Client: Violence Against Women Coalition Category: Public Service/Political / Public Service/Political Television: Single
Agency: Katsin/Loeb Advertising / San Francisco Client: Bay Area Suicide & Crisis Hotline Category: Public Service/Political / Public Service/Political Radio: Single
Agency: LHS and Used to B / New York Client: Luis Gomez Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Mothra / Charlotte Client: Christian Biker Association Category: Collateral / Collateral Direct Mail: Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Gordon/Gier / Chicago Client: Crain's Chicago Business Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Chiat/Day/Mojo / New York Client: Eveready Battery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Arnold Fortuna Lane / Boston Client: Free Romania Foundation Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Earle Palmer Brown / Norfolk Client: United Way of South Hampton Roads Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Radio / Consumer Radio: Campaign

1992 Advertising Gold Pencil

Fitzgerald & Company / Atlanta

Opti-World

Consumer Television / Consumer Television Under $50,000 Budget

92107T

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

Tiny Mythic Theatre Company

Outdoor / Outdoor: Single

92029A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Art Directors/Copywriters Club of Minnesota

Collateral / Collateral Direct Mail: Single

92053A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Any Size B/W or Color: Campaign

92043A

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92096T

1992 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

92097T

1992 Advertising Gold Pencil

Leagas Delaney / London

Ordnance Survey

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92005A

1992 Advertising Gold Pencil

Earle Palmer Brown / Bethesda

Goodwill

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92066A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Radio / Consumer Radio: Campaign

92081R

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

92008A

1992 Advertising Gold Pencil

The Bomb Factory / Los Angeles

Wolfgang Puck Food Company

Radio / Consumer Radio: Single

92078R

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92086T

1992 Advertising Gold Pencil

GSD&M / Austin

American Civil Liberties Union San Francisco

Public Service/Political / Public Service/Political Outdoor and Posters: Single

92069A

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine B/W One Page or Spread Including Magazine Supplements: Single

92014A

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Campaign

92089T

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Single

92017A

1992 Advertising Gold Pencil

Bartleby / New York

The Waldorf Astoria

Collateral / Collateral Brochures Other Than by Mail

92047A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Campaign

92105T

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Lumex

Non-Broadcast / Non-Broadcast Out-of-Home

92113T

1992 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Collateral Direct Mail: Campaign

92057A

1992 Advertising Gold Pencil

Nordskar & Thorkildsen Leo Burnett / Oslo

Sparebankkort

International Foreign Language Commercial

92116T

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade B/W 1 Page or Spread: Single

92014A2

1992 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

The Red and White Fleet

Collateral / Collateral P.O.P.

92060A

1992 Advertising Gold Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

92032A

1992 Advertising Gold Pencil

Leonard Monahan Lubars & Kelly / Providence

The Narragansett

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

92011A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Porsche Cars A.G.

Consumer Magazine / Consumer Magazine Color One Page or Spread Including Magazine Supplements: Campaign

92021A

1992 Advertising Gold Pencil

Saatchi & Saatchi / London

British Airways

Non-Broadcast / Non-Broadcast Cinema/Video

92110T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

92001A

1992 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Single

92100T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

Dribeck Importers/Beck's Beer

Consumer Television / Consumer Television :20 and Under: Single

92101T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92102T

1992 Advertising Gold Pencil

Gordon/Gier / Chicago

Crain's Chicago Business

Trade / Trade Color One Page or Spread: Single

92038A

1992 Advertising Gold Pencil

Della Femina McNamee / New York

City Meals on Wheels

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92063A

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Violence Against Women Coalition

Public Service/Political / Public Service/Political Television: Single

92074T

1992 Advertising Silver Pencil

Katsin/Loeb Advertising / San Francisco

Bay Area Suicide & Crisis Hotline

Public Service/Political / Public Service/Political Radio: Single

92072R

1992 Advertising Silver Pencil

LHS and Used to B / New York

Luis Gomez

Consumer Television / Consumer Television Under $50,000 Budget

92108T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92025A

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

92030A

1992 Advertising Silver Pencil

Mothra / Charlotte

Christian Biker Association

Collateral / Collateral Direct Mail: Single

92054A

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade Any Size B/W or Color: Campaign

92044A

1992 Advertising Silver Pencil

Gordon/Gier / Chicago

Crain's Chicago Business

Trade / Trade Any Size B/W or Color: Campaign

92045A

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Eveready Battery

Consumer Television / Consumer Television :30/:25 Campaign

92098T

1992 Advertising Silver Pencil

Follis DeVito Verdi / New York

Daffy's

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92006A

1992 Advertising Silver Pencil

Arnold Fortuna Lane / Boston

Free Romania Foundation

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92067A

1992 Advertising Silver Pencil

Earle Palmer Brown / Norfolk

United Way of South Hampton Roads

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92068A

1992 Advertising Silver Pencil

The Richards Group / Dallas

Motel 6

Radio / Consumer Radio: Campaign

92082R

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