The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Stein Robaire Helm / Los Angeles Client: Museum of Contemporary Art Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: The Joey Reiman Agency / Atlanta Client: Rocky Mountain College of Art & Design Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Collett Dickenson Pearce & Partners / London Client: Scottish & Newcastle Breweries Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Warner Einstein / Chicago Client: Missouri Auction School Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Television Consumer Over :30 Single
Agency: BSB Dorland / London Client: Bass Brewers Category: Consumer Television / Television Consumer Over :30 Single
Agency: Leo Burnett / London Client: Guinness Publishing Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Borders Perrin & Norrander / Portland Client: Washington State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Abbott Mead Vickers. BBDO / London Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Kings County Medical Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Richmond Client: Water Country USA Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: The Joey Reinman Agency / Atlanta Client: Rocky Mountain College of Art & Design Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: The Martin Agency / Richmond Client: Bank One Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Tracy-Locke / Dallas Client: The Ben Hogan Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Morgan Hotel Group Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Franklin Dallas / Toronto Client: Sears Canada Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Franklin Dallas / Toronto Client: Sears Canada Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: The Joey Reiman Agency / Atlanta Client: Rocky Mountain College of Art & Design Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: WLNE-TV / Channel 6 Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Livingston & Company / Seattle Client: The Museum of Flight Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Pagano Schenck & Kay / Providence Client: Roger Williams Park Zoo Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Television / Television Consumer Over :30 Single
Agency: BBDO / New York Client: Apple Computers Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Gold Greenless Trott Advertising / London Client: Taunton Cider Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Television / Television Consumer Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Television Consumer Over :30 Single
Agency: HSI Productions / New York Client: Tick Tock Drugs Category: Consumer Television / Television Consumer Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: TBWA Advertising / New York Client: Air France Category: Consumer Television / Television Consumer Over :30 Single

1993 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

93082T

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Campaign

93083T

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Campaign

93084T

1993 Advertising Bronze Pencil

Stein Robaire Helm / Los Angeles

Museum of Contemporary Art

Consumer Television / Consumer Television :30/:25 Campaign

93085T

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television :20 and Under: Campaign

93089T

1993 Advertising Bronze Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Campaign

93090T

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television Under $50,000 Budget: Single

93093T

1993 Advertising Silver Pencil

The Joey Reiman Agency / Atlanta

Rocky Mountain College of Art & Design

Consumer Television / Consumer Television Under $50,000 Budget: Single

93094T

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television Under $50,000 Budget: Single

93095T

1993 Advertising Gold Pencil

Collett Dickenson Pearce & Partners / London

Scottish & Newcastle Breweries

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93091T

1993 Advertising Silver Pencil

Warner Einstein / Chicago

Missouri Auction School

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93092T

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93072T

1993 Advertising Silver Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Television Consumer Over :30 Single

93073T

1993 Advertising Bronze Pencil

BSB Dorland / London

Bass Brewers

Consumer Television / Television Consumer Over :30 Single

93074T

1993 Advertising Gold Pencil

Leo Burnett / London

Guinness Publishing

Consumer Television / Consumer Television :20 and Under: Single

93086T

1993 Advertising Silver Pencil

Borders Perrin & Norrander / Portland

Washington State Lottery

Consumer Television / Consumer Television :20 and Under: Single

93087T

1993 Advertising Bronze Pencil

Abbott Mead Vickers. BBDO / London

IKEA

Consumer Television / Consumer Television :20 and Under: Single

93088T

1993 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

93078T

1993 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

93079T

1993 Advertising Bronze Pencil

Borders Perrin & Norrander / Portland

Kings County Medical

Consumer Television / Consumer Television :30/:25 Single

93080T

1993 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

93081T

1993 Advertising Merit Award

Earle Palmer Brown / Richmond

Water Country USA

Consumer Television / Consumer Television :30/:25 Campaign

93549T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Campaign

93550T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

93551T

1993 Advertising Merit Award

The Joey Reinman Agency / Atlanta

Rocky Mountain College of Art & Design

Consumer Television / Consumer Television :30/:25 Campaign

93552T

1993 Advertising Merit Award

The Martin Agency / Richmond

Bank One

Consumer Television / Consumer Television :30/:25 Campaign

93553T

1993 Advertising Merit Award

Tracy-Locke / Dallas

The Ben Hogan Company

Consumer Television / Consumer Television :30/:25 Campaign

93554T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Morgan Hotel Group

Consumer Television / Consumer Television :30/:25 Campaign

93555T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

93556T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :20 and Under: Campaign

93565T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Sega of America

Consumer Television / Consumer Television :20 and Under: Campaign

93566T

1993 Advertising Merit Award

Franklin Dallas / Toronto

Sears Canada

Consumer Television / Consumer Television Under $50,000 Budget: Single

93568T

1993 Advertising Merit Award

Franklin Dallas / Toronto

Sears Canada

Consumer Television / Consumer Television Under $50,000 Budget: Single

93569T

1993 Advertising Merit Award

The Joey Reiman Agency / Atlanta

Rocky Mountain College of Art & Design

Consumer Television / Consumer Television Under $50,000 Budget: Single

93570T

1993 Advertising Merit Award

Leonard Monahan Lubars & Kelly / Providence

WLNE-TV / Channel 6

Consumer Television / Consumer Television Under $50,000 Budget: Single

93571T

1993 Advertising Merit Award

Livingston & Company / Seattle

The Museum of Flight

Consumer Television / Consumer Television Under $50,000 Budget: Single

93572T

1993 Advertising Merit Award

Pagano Schenck & Kay / Providence

Roger Williams Park Zoo

Consumer Television / Consumer Television Under $50,000 Budget: Single

93573T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93567T

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Television / Television Consumer Over :30 Single

93492T

1993 Advertising Merit Award

BBDO / New York

Apple Computers

Consumer Television / Television Consumer Over :30 Single

93493T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93494T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93495T

1993 Advertising Merit Award

Gold Greenless Trott Advertising / London

Taunton Cider Company

Consumer Television / Television Consumer Over :30 Single

93496T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Television / Television Consumer Over :30 Single

93497T

1993 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Television Consumer Over :30 Single

93498T

1993 Advertising Merit Award

HSI Productions / New York

Tick Tock Drugs

Consumer Television / Television Consumer Over :30 Single

93499T

1993 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Television Consumer Over :30 Single

93500T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93501T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93502T

1993 Advertising Merit Award

TBWA Advertising / New York

Air France

Consumer Television / Television Consumer Over :30 Single

93503T

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