The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Campaign
Agency: The Ball Partnership Euro RSCG / Hong Kong Client: Gallery 13 Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: RM&K Advertising / Richmond Client: Mark Segal Photography Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Warner Einstein / Chicago Client: Missouri Auction School Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Television / Television Consumer Over :30 Campaign
Agency: Two Cities / New York, Toronto Client: Leukemia Research Fund Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Collateral / Direct Mail: Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Television Consumer Over :30 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Specialized Bicycle Components Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: The Martin Agency / Richmond Client: Citizens for Perot for President Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Ball Partnership Euro RSCG / Singapore Client: Yet Con Restaurant Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The United States Advertising Agency / New York Client: Dead Comics Society Category: Outdoor / Outdoor: Campaign
Agency: The Martin Agency / Richmond Client: Mercedes-Benz Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Weyerhaeuser Paper Company Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Goodby Berlin & Silverstein / San Francisco Client: Partnership for a Drug Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / P.O.P.
Agency: Clarity Coverdale Rueff / Minneapolis Client: Northwestern National Life Insurance Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Ads While-U-Wait / Philadelphia Client: New Hope for Animals Foundation Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Olive Crest Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: BBDO / Los Angeles Client: Earth Communications Office Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Leo Burnett / Singapore Client: Singapore Convention Bureau Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: J. D. Hoyt's Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Abbott Mead Vickers. BBDO / London Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Borders Perrin & Norrander / Portland Client: Kings County Medical Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Doyle Advertising and Design Group / Boston Client: The Dunham Company Category: Trade / Trade Color 1 Page or Spread: Single
Agency: The Richards Group / Dallas Client: The Spy Factory Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Stein Robaire Helm / Los Angeles Client: Museum of Contemporary Art Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Citron Haligman & Bedecarre / San Francisco Client: Salon/Areti Wines Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Chiat/Day / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Television / Television Consumer Over :30 Campaign
Agency: The Martin Agency / Richmond Client: United Way Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral / Direct Mail: Single
Agency: BSB Dorland / London Client: Bass Brewers Category: Consumer Television / Television Consumer Over :30 Single
Agency: Franklin Stoorza / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Chiat/Day / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Campaign

93083T

1993 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Campaign

93071R

1993 Advertising Silver Pencil

The Ball Partnership Euro RSCG / Hong Kong

Gallery 13

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

93016A

1993 Advertising Silver Pencil

RM&K Advertising / Richmond

Mark Segal Photography

Trade / Trade B/W 1 Page or Spread: Single

93028A

1993 Advertising Silver Pencil

Warner Einstein / Chicago

Missouri Auction School

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93092T

1993 Advertising Silver Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93023A

1993 Advertising Silver Pencil

Ogilvy & Mather / New York

American Express

Television / Television Consumer Over :30 Campaign

93076T

1993 Advertising Silver Pencil

Two Cities / New York, Toronto

Leukemia Research Fund

Public Service/Political / Public Service/Political Television: Campaign

93066T

1993 Advertising Silver Pencil

Mullen / Wenham, MA

The Timberland Company

Collateral / Direct Mail: Single

93043A

1993 Advertising Silver Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Television Consumer Over :30 Single

93073T

1993 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

Specialized Bicycle Components

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93013A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Citizens for Perot for President

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93054A

1993 Advertising Silver Pencil

The Ball Partnership Euro RSCG / Singapore

Yet Con Restaurant

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

93010A

1993 Advertising Silver Pencil

The United States Advertising Agency / New York

Dead Comics Society

Outdoor / Outdoor: Campaign

93026A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Mercedes-Benz

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93002A

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Star Tribune

Radio / Consumer Radio: Single

93069R

1993 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

93070R

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Weyerhaeuser Paper Company

Collateral / Collateral Brochures Other Than by Mail

93041A

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Partnership for a Drug Free America

Public Service/Political / Public Service/Political Television: Single

93064T

1993 Advertising Bronze Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / P.O.P.

93049A

1993 Advertising Bronze Pencil

Clarity Coverdale Rueff / Minneapolis

Northwestern National Life Insurance

Trade / Trade Any Size B/W or Color: Campaign

93038A

1993 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93021A

1993 Advertising Bronze Pencil

Ads While-U-Wait / Philadelphia

New Hope for Animals Foundation

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93057A

1993 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Olive Crest

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93058A

1993 Advertising Bronze Pencil

BBDO / Los Angeles

Earth Communications Office

Non-Broadcast / Non-Broadcast Cinema/Video

96_0098T

1993 Advertising Bronze Pencil

Leo Burnett / Singapore

Singapore Convention Bureau

Trade / Trade Less Than a Page B/W or Color: Single

93035A

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

J. D. Hoyt's

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Single

93011A

1993 Advertising Bronze Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Campaign

93090T

1993 Advertising Bronze Pencil

Abbott Mead Vickers. BBDO / London

IKEA

Consumer Television / Consumer Television :20 and Under: Single

93088T

1993 Advertising Bronze Pencil

Borders Perrin & Norrander / Portland

Kings County Medical

Consumer Television / Consumer Television :30/:25 Single

93080T

1993 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

93081T

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television Under $50,000 Budget: Single

93095T

1993 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93019A

1993 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

The Dunham Company

Trade / Trade Color 1 Page or Spread: Single

93034A

1993 Advertising Bronze Pencil

The Richards Group / Dallas

The Spy Factory

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

93009A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93007A

1993 Advertising Bronze Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93052A

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Campaign

93084T

1993 Advertising Bronze Pencil

Stein Robaire Helm / Los Angeles

Museum of Contemporary Art

Consumer Television / Consumer Television :30/:25 Campaign

93085T

1993 Advertising Bronze Pencil

Citron Haligman & Bedecarre / San Francisco

Salon/Areti Wines

Trade / Trade B/W 1 Page or Spread: Single

93029A

1993 Advertising Bronze Pencil

Chiat/Day / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

93024A

1993 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Television / Television Consumer Over :30 Campaign

93077T

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

United Way

Public Service/Political / Public Service/Political Television: Campaign

93067T

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Martin Agency

Collateral / Direct Mail: Single

93044A

1993 Advertising Bronze Pencil

BSB Dorland / London

Bass Brewers

Consumer Television / Television Consumer Over :30 Single

93074T

1993 Advertising Bronze Pencil

Franklin Stoorza / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93014A

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93015A

1993 Advertising Bronze Pencil

Chiat/Day / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

93027A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93004A

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

96_0003A

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