The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Economist Magazine Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Ammirati & Puris / New York Client: Nikon Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mazza/Silver / El Segundo, California Client: Straight Cut Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Doyle Advertising and Design Group / Boston Client: The Dunham Company Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Martin/Williams, Minneapolis Client: Minnesota Department of Health Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Fallon McElligott / Minneapolis Client: J. D. Hoyt's Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Television Consumer Over :30 Single
Agency: BSB Dorland / London Client: Bass Brewers Category: Consumer Television / Television Consumer Over :30 Single
Agency: Livingston + Keye / Venice, CA Client: JBL Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Two Cities / New York, Toronto Client: Leukemia Research Fund Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Martin Agency / Richmond Client: United Way Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: Streetsmart Advertising / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Television: Single
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Partnership for a Drug Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: The Joey Reiman Agency / Atlanta Client: Rocky Mountain College of Art & Design Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: Chiat/Day / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Direct Mail: Campaign
Agency: The Richards Group / Dallas Client: Harley-Davidson of Texas Category: Collateral / Direct Mail: Campaign
Agency: Chiat/Day / New York Client: Reebok Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Lowe Howard Spink / London Client: Smirnoff Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: BBDO / Los Angeles Client: Earth Communications Office Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Think Tank / Nanaimo, British Columbia Client: The Bell Pub Category: Collateral / P.O.P.
Agency: Hawley Martin Partners / Richmond Client: Ace Window Cleaners Category: Collateral / P.O.P.
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / P.O.P.
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Kings County Medical Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Mazza/Silver / El Segundo, California Client: Straight Cut Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Clarity Coverdale Rueff / Minneapolis Client: Northwestern National Life Insurance Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Leo Burnett / Singapore Client: Singapore Convention Bureau Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Collett Dickenson Pearce & Partners / London Client: Scottish & Newcastle Breweries Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Warner Einstein / Chicago Client: Missouri Auction School Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Cole & Weber / Portland Client: Klein Bikes Category: Collateral / Collateral Brochures Other Than by Mail

1993 Advertising Gold Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93005A

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93006A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93007A

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Color 1 Page or Spread: Single

93030A

1993 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

The Economist Magazine

Trade / Trade Color 1 Page or Spread: Single

93031A

1993 Advertising Silver Pencil

Ammirati & Puris / New York

Nikon

Trade / Trade Color 1 Page or Spread: Single

93032A

1993 Advertising Silver Pencil

Mazza/Silver / El Segundo, California

Straight Cut

Trade / Trade Color 1 Page or Spread: Single

93033A

1993 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

The Dunham Company

Trade / Trade Color 1 Page or Spread: Single

93034A

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Single

93059R

1993 Advertising Silver Pencil

Martin/Williams, Minneapolis

Minnesota Department of Health

Public Service/Political / Public Service/Political Radio: Single

93060R

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

J. D. Hoyt's

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Single

93011A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93072T

1993 Advertising Silver Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Television Consumer Over :30 Single

93073T

1993 Advertising Bronze Pencil

BSB Dorland / London

Bass Brewers

Consumer Television / Television Consumer Over :30 Single

93074T

1993 Advertising Silver Pencil

Livingston + Keye / Venice, CA

JBL

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93020A

1993 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93021A

1993 Advertising Gold Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Campaign

93065T

1993 Advertising Silver Pencil

Two Cities / New York, Toronto

Leukemia Research Fund

Public Service/Political / Public Service/Political Television: Campaign

93066T

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

United Way

Public Service/Political / Public Service/Political Television: Campaign

93067T

1993 Advertising Silver Pencil

The Martin Agency / Richmond

The Richmond Symphony

Radio / Consumer Radio: Single

93068R

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Star Tribune

Radio / Consumer Radio: Single

93069R

1993 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

93070R

1993 Advertising Gold Pencil

Streetsmart Advertising / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Television: Single

93062T

1993 Advertising Silver Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Single

93063T

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Partnership for a Drug Free America

Public Service/Political / Public Service/Political Television: Single

93064T

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television Under $50,000 Budget: Single

93093T

1993 Advertising Silver Pencil

The Joey Reiman Agency / Atlanta

Rocky Mountain College of Art & Design

Consumer Television / Consumer Television Under $50,000 Budget: Single

93094T

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television Under $50,000 Budget: Single

93095T

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93022A

1993 Advertising Silver Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93023A

1993 Advertising Bronze Pencil

Chiat/Day / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

93024A

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Direct Mail: Campaign

93045A

1993 Advertising Silver Pencil

The Richards Group / Dallas

Harley-Davidson of Texas

Collateral / Direct Mail: Campaign

93046A

1993 Advertising Gold Pencil

Chiat/Day / New York

Reebok

Non-Broadcast / Non-Broadcast Cinema/Video

93096T

1993 Advertising Silver Pencil

Lowe Howard Spink / London

Smirnoff

Non-Broadcast / Non-Broadcast Cinema/Video

93097T

1993 Advertising Bronze Pencil

BBDO / Los Angeles

Earth Communications Office

Non-Broadcast / Non-Broadcast Cinema/Video

96_0098T

1993 Advertising Gold Pencil

Think Tank / Nanaimo, British Columbia

The Bell Pub

Collateral / P.O.P.

93047A

1993 Advertising Silver Pencil

Hawley Martin Partners / Richmond

Ace Window Cleaners

Collateral / P.O.P.

93048A

1993 Advertising Bronze Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / P.O.P.

93049A

1993 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

93078T

1993 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

93079T

1993 Advertising Bronze Pencil

Borders Perrin & Norrander / Portland

Kings County Medical

Consumer Television / Consumer Television :30/:25 Single

93080T

1993 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

93081T

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Any Size B/W or Color: Campaign

93036A

1993 Advertising Silver Pencil

Mazza/Silver / El Segundo, California

Straight Cut

Trade / Trade Any Size B/W or Color: Campaign

93037A

1993 Advertising Bronze Pencil

Clarity Coverdale Rueff / Minneapolis

Northwestern National Life Insurance

Trade / Trade Any Size B/W or Color: Campaign

93038A

1993 Advertising Bronze Pencil

Leo Burnett / Singapore

Singapore Convention Bureau

Trade / Trade Less Than a Page B/W or Color: Single

93035A

1993 Advertising Gold Pencil

Collett Dickenson Pearce & Partners / London

Scottish & Newcastle Breweries

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93091T

1993 Advertising Silver Pencil

Warner Einstein / Chicago

Missouri Auction School

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93092T

1993 Advertising Gold Pencil

Cole & Weber / Portland

Klein Bikes

Collateral / Collateral Brochures Other Than by Mail

93039A

Follow Us