The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Streetsmart Advertising / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Television: Single
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Direct Mail: Campaign
Agency: Cole & Weber / Portland Client: Klein Bikes Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Think Tank / Nanaimo, British Columbia Client: The Bell Pub Category: Collateral / P.O.P.
Agency: Wieden+Kennedy / Portland Client: McKenzie River Corporation/Black Star Beer Category: Television / Television Consumer Over :30 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Leo Burnett / London Client: Guinness Publishing Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Collett Dickenson Pearce & Partners / London Client: Scottish & Newcastle Breweries Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Economist Magazine Category: Trade / Trade Color 1 Page or Spread: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather Direct / New York Client: Jaguar Cars Category: Collateral / Direct Mail: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Borders Perrin & Norrander / Portland Client: Oregon Donor Program Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: Franklin Stoorza / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Chiat/Day / New York Client: Reebok Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television :20 and Under: Campaign

93089T

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Single

93059R

1993 Advertising Gold Pencil

Streetsmart Advertising / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Television: Single

93062T

1993 Advertising Gold Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Campaign

93065T

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Direct Mail: Campaign

93045A

1993 Advertising Gold Pencil

Cole & Weber / Portland

Klein Bikes

Collateral / Collateral Brochures Other Than by Mail

93039A

1993 Advertising Gold Pencil

Think Tank / Nanaimo, British Columbia

The Bell Pub

Collateral / P.O.P.

93047A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

McKenzie River Corporation/Black Star Beer

Television / Television Consumer Over :30 Campaign

93075T

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Any Size B/W or Color: Campaign

93036A

1993 Advertising Gold Pencil

Leo Burnett / London

Guinness Publishing

Consumer Television / Consumer Television :20 and Under: Single

93086T

1993 Advertising Gold Pencil

Collett Dickenson Pearce & Partners / London

Scottish & Newcastle Breweries

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93091T

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television Under $50,000 Budget: Single

93093T

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Color 1 Page or Spread: Single

93030A

1993 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

The Economist Magazine

Trade / Trade Color 1 Page or Spread: Single

93031A

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Campaign

93025A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93017A

1993 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

93082T

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93022A

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93050A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93072T

1993 Advertising Gold Pencil

Ogilvy & Mather Direct / New York

Jaguar Cars

Collateral / Direct Mail: Single

93042A

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93053A

1993 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

93078T

1993 Advertising Gold Pencil

Borders Perrin & Norrander / Portland

Oregon Donor Program

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93055A

1993 Advertising Gold Pencil

Franklin Stoorza / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93012A

1993 Advertising Gold Pencil

Chiat/Day / New York

Reebok

Non-Broadcast / Non-Broadcast Cinema/Video

93096T

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Campaign

93061R

1993 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93001A

1993 Advertising Gold Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93005A

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