The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Backer Spielvogel Bates / Singapore Client: Hong Kong & Shanghai Bank Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Batey Ads / Singapore Client: Shangri-La Hotel / Singapore Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: ClarkeGowardFittsMatteson / Boston Client: Locate in Scotland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Earle Palmer Brown / Bethesda Client: The Savvy Traveler Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Edwards Martin Thorton / London Client: Rolls Royce Motor Cars Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Teledybe Water Pik/Instapure Water Filter Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Goldsmith/Jeffrey / New York Client: J.P. Morgan Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Goldsmith/Jeffrey / New York Client: J.P. Morgan Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Leagas Delaney / London Client: The Guardian Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Leagas Delaney / London Client: Marie Stopes Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Leagas Delaney / London Client: Timberland Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Leo Burnett / Hong Kong Client: Regent International Hotels Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Stein Robaire Helm / Los Angeles Client: Southern California Acura Dealers Association Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: Society of Saint Andrews Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Chiat/Day / London Client: Hutchison Category: Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Radio / Consumer Radio: Single
Agency: Dally Advertising / Fort Worth Client: Fort Worth, Star-Telegram Category: Radio / Consumer Radio: Single
Agency: Earle Palmer Brown / Norfolk Client: Virginia Lottery Category: Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Radio / Consumer Radio: Single
Agency: Franklin Stoorza / San Diego Client: Tijuana Tourism Category: Radio / Consumer Radio: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: Round Table Franchise Corporation Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: Larsen Colby / Los Angeles Client: Center Theatre Group Category: Radio / Consumer Radio: Single
Agency: Mad Dogs & Englishmen / New York Client: Zebra Books Category: Radio / Consumer Radio: Single
Agency: The Martin Agency / Richmond Client: Mercedes-Benz Category: Radio / Consumer Radio: Single
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Radio / Consumer Radio: Single
Agency: Wieden+Kennedy / Portland Client: Nike Town Category: Radio / Consumer Radio: Single
Agency: Young & Rubicam / London Client: Courage-Beamish Category: Radio / Consumer Radio: Single
Agency: Young & Rubicam / San Francisco Client: Toronto Ford/Lincoln-Mercury Dealers Category: Television / Television Consumer Over :30 Campaign
Agency: Abbott Mead Vickers. BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Bayless & Partners / Atlanta Client: Southern Regional Medical Center Category: Outdoor / Outdoor: Single
Agency: Broadbent Cheetham Veazy / Cheshire, England Client: Dave Auerbach Opticians Category: Outdoor / Outdoor: Single
Agency: Butterfield Day Devito Hockney / London Client: IPA Security Category: Outdoor / Outdoor: Single
Agency: Chiat/Day / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: St. Paul Pioneer Press Category: Outdoor / Outdoor: Single
Agency: D'Arcy Masius Benton & Bowles / St. Louis Client: The St. Louis Symphony Category: Outdoor / Outdoor: Single
Agency: DDB Needham Worldwide / Los Angeles Client: New York State Lottery Category: Outdoor / Outdoor: Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Outdoor / Outdoor: Single
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Outdoor / Outdoor: Single
Agency: Franklin Dallas / Toronto Client: Metropolitan Toronto Ambulance Services Category: Outdoor / Outdoor: Single
Agency: Hoffman York & Compton / Milwaukee Client: Evelyn Wood Reading Dynamics Category: Outdoor / Outdoor: Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Outdoor / Outdoor: Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Outdoor / Outdoor: Single
Agency: Jaded Angry & Disillusioned / New York Client: Lee's Field Category: Outdoor / Outdoor: Single
Agency: Jaded Angry & Disillusioned / New York Client: Lee's Field Category: Outdoor / Outdoor: Single

1993 Advertising Merit Award

Backer Spielvogel Bates / Singapore

Hong Kong & Shanghai Bank

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93152A

1993 Advertising Merit Award

Batey Ads / Singapore

Shangri-La Hotel / Singapore

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93153A

1993 Advertising Merit Award

ClarkeGowardFittsMatteson / Boston

Locate in Scotland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93154A

1993 Advertising Merit Award

Earle Palmer Brown / Bethesda

The Savvy Traveler

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93155A

1993 Advertising Merit Award

Edwards Martin Thorton / London

Rolls Royce Motor Cars

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93156A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93157A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Star Tribune

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93158A

1993 Advertising Merit Award

Foote Cone & Belding / San Francisco

Teledybe Water Pik/Instapure Water Filter

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93159A

1993 Advertising Merit Award

Goldsmith/Jeffrey / New York

J.P. Morgan

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93160A

1993 Advertising Merit Award

Goldsmith/Jeffrey / New York

J.P. Morgan

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93161A

1993 Advertising Merit Award

Leagas Delaney / London

The Guardian

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93162A

1993 Advertising Merit Award

Leagas Delaney / London

Marie Stopes

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93163A

1993 Advertising Merit Award

Leagas Delaney / London

Timberland

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93164A

1993 Advertising Merit Award

Leo Burnett / Hong Kong

Regent International Hotels

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93165A

1993 Advertising Merit Award

Stein Robaire Helm / Los Angeles

Southern California Acura Dealers Association

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93166A

1993 Advertising Merit Award

The Martin Agency / Richmond

Society of Saint Andrews

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93457A

1993 Advertising Merit Award

Chiat/Day / London

Hutchison

Radio / Consumer Radio: Single

93475R

1993 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Radio / Consumer Radio: Single

93476R

1993 Advertising Merit Award

Dally Advertising / Fort Worth

Fort Worth, Star-Telegram

Radio / Consumer Radio: Single

93477R

1993 Advertising Merit Award

Earle Palmer Brown / Norfolk

Virginia Lottery

Radio / Consumer Radio: Single

93478R

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Star Tribune

Radio / Consumer Radio: Single

93479R

1993 Advertising Merit Award

Franklin Stoorza / San Diego

Tijuana Tourism

Radio / Consumer Radio: Single

93480R

1993 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Round Table Franchise Corporation

Radio / Consumer Radio: Single

93481R

1993 Advertising Merit Award

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

93482R

1993 Advertising Merit Award

Larsen Colby / Los Angeles

Center Theatre Group

Radio / Consumer Radio: Single

93483R

1993 Advertising Merit Award

Mad Dogs & Englishmen / New York

Zebra Books

Radio / Consumer Radio: Single

93484R

1993 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz

Radio / Consumer Radio: Single

93485R

1993 Advertising Merit Award

The Martin Agency / Richmond

The Richmond Symphony

Radio / Consumer Radio: Single

93486R

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Town

Radio / Consumer Radio: Single

93487R

1993 Advertising Merit Award

Young & Rubicam / London

Courage-Beamish

Radio / Consumer Radio: Single

93488R

1993 Advertising Merit Award

Young & Rubicam / San Francisco

Toronto Ford/Lincoln-Mercury Dealers

Television / Television Consumer Over :30 Campaign

93505T

1993 Advertising Merit Award

Abbott Mead Vickers. BBDO / London

The Economist

Outdoor / Outdoor: Single

93327A

1993 Advertising Merit Award

Bayless & Partners / Atlanta

Southern Regional Medical Center

Outdoor / Outdoor: Single

93328A

1993 Advertising Merit Award

Broadbent Cheetham Veazy / Cheshire, England

Dave Auerbach Opticians

Outdoor / Outdoor: Single

93329A

1993 Advertising Merit Award

Butterfield Day Devito Hockney / London

IPA Security

Outdoor / Outdoor: Single

93330A

1993 Advertising Merit Award

Chiat/Day / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

93331A

1993 Advertising Merit Award

Clarity Coverdale Rueff / Minneapolis

St. Paul Pioneer Press

Outdoor / Outdoor: Single

93332A

1993 Advertising Merit Award

D'Arcy Masius Benton & Bowles / St. Louis

The St. Louis Symphony

Outdoor / Outdoor: Single

93333A

1993 Advertising Merit Award

DDB Needham Worldwide / Los Angeles

New York State Lottery

Outdoor / Outdoor: Single

93334A

1993 Advertising Merit Award

DDB Needham Worldwide / New York

New York State Lottery

Outdoor / Outdoor: Single

93335A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Outdoor / Outdoor: Single

93336A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Star Tribune

Outdoor / Outdoor: Single

93337A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Star Tribune

Outdoor / Outdoor: Single

93338A

1993 Advertising Merit Award

Follis DeVito Verdi / New York

Daffy's

Outdoor / Outdoor: Single

93339A

1993 Advertising Merit Award

Franklin Dallas / Toronto

Metropolitan Toronto Ambulance Services

Outdoor / Outdoor: Single

93340A

1993 Advertising Merit Award

Hoffman York & Compton / Milwaukee

Evelyn Wood Reading Dynamics

Outdoor / Outdoor: Single

93341A

1993 Advertising Merit Award

Hunt Murray / Minneapolis

Mystic Lake Casino

Outdoor / Outdoor: Single

93342A

1993 Advertising Merit Award

Hunt Murray / Minneapolis

Mystic Lake Casino

Outdoor / Outdoor: Single

93343A

1993 Advertising Merit Award

Jaded Angry & Disillusioned / New York

Lee's Field

Outdoor / Outdoor: Single

93344A

1993 Advertising Merit Award

Jaded Angry & Disillusioned / New York

Lee's Field

Outdoor / Outdoor: Single

93345A

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