The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Mercedes-Benz Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Leo Burnett / Singapore Client: Singapore Convention Bureau Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Martin/Williams, Minneapolis Client: Minnesota Department of Health Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Television Consumer Over :30 Single
Agency: BSB Dorland / London Client: Bass Brewers Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather Direct / New York Client: Jaguar Cars Category: Collateral / Direct Mail: Single
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Collateral / Direct Mail: Single
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral / Direct Mail: Single
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Campaign
Agency: The United States Advertising Agency / New York Client: Dead Comics Society Category: Outdoor / Outdoor: Campaign
Agency: Chiat/Day / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Two Cities / New York, Toronto Client: Leukemia Research Fund Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Martin Agency / Richmond Client: United Way Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Campaign
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Franklin Stoorza / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Specialized Bicycle Components Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Franklin Stoorza / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Stein Robaire Helm / Los Angeles Client: Museum of Contemporary Art Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: The Joey Reiman Agency / Atlanta Client: Rocky Mountain College of Art & Design Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Chiat/Day / New York Client: Reebok Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Lowe Howard Spink / London Client: Smirnoff Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: BBDO / Los Angeles Client: Earth Communications Office Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: N&T Leo Burnett / Oslo Client: Braathens S.A.F.E. Category: International Foreign Language Commercial / International Foreign Language Commercial: Television

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Campaign

93061R

1993 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93001A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Mercedes-Benz

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93002A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93004A

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

96_0003A

1993 Advertising Bronze Pencil

Leo Burnett / Singapore

Singapore Convention Bureau

Trade / Trade Less Than a Page B/W or Color: Single

93035A

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television :20 and Under: Campaign

93089T

1993 Advertising Bronze Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Campaign

93090T

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Single

93059R

1993 Advertising Silver Pencil

Martin/Williams, Minneapolis

Minnesota Department of Health

Public Service/Political / Public Service/Political Radio: Single

93060R

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93072T

1993 Advertising Silver Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Television Consumer Over :30 Single

93073T

1993 Advertising Bronze Pencil

BSB Dorland / London

Bass Brewers

Consumer Television / Television Consumer Over :30 Single

93074T

1993 Advertising Gold Pencil

Ogilvy & Mather Direct / New York

Jaguar Cars

Collateral / Direct Mail: Single

93042A

1993 Advertising Silver Pencil

Mullen / Wenham, MA

The Timberland Company

Collateral / Direct Mail: Single

93043A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Martin Agency

Collateral / Direct Mail: Single

93044A

1993 Advertising Gold Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93005A

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93006A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93007A

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Campaign

93025A

1993 Advertising Silver Pencil

The United States Advertising Agency / New York

Dead Comics Society

Outdoor / Outdoor: Campaign

93026A

1993 Advertising Bronze Pencil

Chiat/Day / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

93027A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93017A

1993 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93018A

1993 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93019A

1993 Advertising Gold Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Campaign

93065T

1993 Advertising Silver Pencil

Two Cities / New York, Toronto

Leukemia Research Fund

Public Service/Political / Public Service/Political Television: Campaign

93066T

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

United Way

Public Service/Political / Public Service/Political Television: Campaign

93067T

1993 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Campaign

93071R

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93050A

1993 Advertising Silver Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93051A

1993 Advertising Bronze Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93052A

1993 Advertising Gold Pencil

Franklin Stoorza / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93012A

1993 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

Specialized Bicycle Components

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93013A

1993 Advertising Bronze Pencil

Franklin Stoorza / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93014A

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93015A

1993 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

93082T

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Campaign

93083T

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Campaign

93084T

1993 Advertising Bronze Pencil

Stein Robaire Helm / Los Angeles

Museum of Contemporary Art

Consumer Television / Consumer Television :30/:25 Campaign

93085T

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television Under $50,000 Budget: Single

93093T

1993 Advertising Silver Pencil

The Joey Reiman Agency / Atlanta

Rocky Mountain College of Art & Design

Consumer Television / Consumer Television Under $50,000 Budget: Single

93094T

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television Under $50,000 Budget: Single

93095T

1993 Advertising Gold Pencil

Chiat/Day / New York

Reebok

Non-Broadcast / Non-Broadcast Cinema/Video

93096T

1993 Advertising Silver Pencil

Lowe Howard Spink / London

Smirnoff

Non-Broadcast / Non-Broadcast Cinema/Video

93097T

1993 Advertising Bronze Pencil

BBDO / Los Angeles

Earth Communications Office

Non-Broadcast / Non-Broadcast Cinema/Video

96_0098T

1993 Advertising Silver Pencil

The Martin Agency / Richmond

The Richmond Symphony

Radio / Consumer Radio: Single

93068R

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Star Tribune

Radio / Consumer Radio: Single

93069R

1993 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

93070R

1993 Advertising Silver Pencil

N&T Leo Burnett / Oslo

Braathens S.A.F.E.

International Foreign Language Commercial / International Foreign Language Commercial: Television

96_0099T

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