The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Two Cities / New York, Toronto Client: Leukemia Research Fund Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Martin Agency / Richmond Client: United Way Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Mazza/Silver / El Segundo, California Client: Straight Cut Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Clarity Coverdale Rueff / Minneapolis Client: Northwestern National Life Insurance Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: Chiat/Day / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: The Joey Reiman Agency / Atlanta Client: Rocky Mountain College of Art & Design Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Ogilvy & Mather Direct / New York Client: Jaguar Cars Category: Collateral / Direct Mail: Single
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Collateral / Direct Mail: Single
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral / Direct Mail: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: Citizens for Perot for President Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Livingston + Keye / Venice, CA Client: JBL Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: The Ball Partnership Euro RSCG / Singapore Client: Yet Con Restaurant Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Economist Magazine Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Ammirati & Puris / New York Client: Nikon Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mazza/Silver / El Segundo, California Client: Straight Cut Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Doyle Advertising and Design Group / Boston Client: The Dunham Company Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Wieden+Kennedy / Portland Client: McKenzie River Corporation/Black Star Beer Category: Television / Television Consumer Over :30 Campaign
Agency: Ogilvy & Mather / New York Client: American Express Category: Television / Television Consumer Over :30 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Television / Television Consumer Over :30 Campaign
Agency: Franklin Stoorza / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Specialized Bicycle Components Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Franklin Stoorza / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Direct Mail: Campaign
Agency: The Richards Group / Dallas Client: Harley-Davidson of Texas Category: Collateral / Direct Mail: Campaign
Agency: Borders Perrin & Norrander / Portland Client: Oregon Donor Program Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: Fallon McElligott / Minneapolis Client: Communities Caring for Children Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: Ads While-U-Wait / Philadelphia Client: New Hope for Animals Foundation Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Olive Crest Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single

1993 Advertising Gold Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Campaign

93065T

1993 Advertising Silver Pencil

Two Cities / New York, Toronto

Leukemia Research Fund

Public Service/Political / Public Service/Political Television: Campaign

93066T

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

United Way

Public Service/Political / Public Service/Political Television: Campaign

93067T

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Any Size B/W or Color: Campaign

93036A

1993 Advertising Silver Pencil

Mazza/Silver / El Segundo, California

Straight Cut

Trade / Trade Any Size B/W or Color: Campaign

93037A

1993 Advertising Bronze Pencil

Clarity Coverdale Rueff / Minneapolis

Northwestern National Life Insurance

Trade / Trade Any Size B/W or Color: Campaign

93038A

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93022A

1993 Advertising Silver Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93023A

1993 Advertising Bronze Pencil

Chiat/Day / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

93024A

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television Under $50,000 Budget: Single

93093T

1993 Advertising Silver Pencil

The Joey Reiman Agency / Atlanta

Rocky Mountain College of Art & Design

Consumer Television / Consumer Television Under $50,000 Budget: Single

93094T

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television Under $50,000 Budget: Single

93095T

1993 Advertising Gold Pencil

Ogilvy & Mather Direct / New York

Jaguar Cars

Collateral / Direct Mail: Single

93042A

1993 Advertising Silver Pencil

Mullen / Wenham, MA

The Timberland Company

Collateral / Direct Mail: Single

93043A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Martin Agency

Collateral / Direct Mail: Single

93044A

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Campaign

93061R

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93053A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Citizens for Perot for President

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93054A

1993 Advertising Silver Pencil

Livingston + Keye / Venice, CA

JBL

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93020A

1993 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93021A

1993 Advertising Silver Pencil

The Ball Partnership Euro RSCG / Singapore

Yet Con Restaurant

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

93010A

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Color 1 Page or Spread: Single

93030A

1993 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

The Economist Magazine

Trade / Trade Color 1 Page or Spread: Single

93031A

1993 Advertising Silver Pencil

Ammirati & Puris / New York

Nikon

Trade / Trade Color 1 Page or Spread: Single

93032A

1993 Advertising Silver Pencil

Mazza/Silver / El Segundo, California

Straight Cut

Trade / Trade Color 1 Page or Spread: Single

93033A

1993 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

The Dunham Company

Trade / Trade Color 1 Page or Spread: Single

93034A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

McKenzie River Corporation/Black Star Beer

Television / Television Consumer Over :30 Campaign

93075T

1993 Advertising Silver Pencil

Ogilvy & Mather / New York

American Express

Television / Television Consumer Over :30 Campaign

93076T

1993 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Television / Television Consumer Over :30 Campaign

93077T

1993 Advertising Gold Pencil

Franklin Stoorza / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93012A

1993 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

Specialized Bicycle Components

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93013A

1993 Advertising Bronze Pencil

Franklin Stoorza / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93014A

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93015A

1993 Advertising Gold Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93005A

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93006A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93007A

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93050A

1993 Advertising Silver Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93051A

1993 Advertising Bronze Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93052A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93017A

1993 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93018A

1993 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93019A

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Direct Mail: Campaign

93045A

1993 Advertising Silver Pencil

The Richards Group / Dallas

Harley-Davidson of Texas

Collateral / Direct Mail: Campaign

93046A

1993 Advertising Gold Pencil

Borders Perrin & Norrander / Portland

Oregon Donor Program

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93055A

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Communities Caring for Children

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93056A

1993 Advertising Bronze Pencil

Ads While-U-Wait / Philadelphia

New Hope for Animals Foundation

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93057A

1993 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Olive Crest

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93058A

1993 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

93078T

1993 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

93079T

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