The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Television / Television Consumer Over :30 Single
Agency: BBDO / New York Client: Apple Computers Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Gold Greenless Trott Advertising / London Client: Taunton Cider Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Television / Television Consumer Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Television Consumer Over :30 Single
Agency: HSI Productions / New York Client: Tick Tock Drugs Category: Consumer Television / Television Consumer Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: TBWA Advertising / New York Client: Air France Category: Consumer Television / Television Consumer Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: The Campaign Palace / Melbourne, Australia Client: Australian Consolidated Press Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Carmichael Lynch / Minneapolis Client: Minnesota State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day / Venice, CA Client: TV Guide Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: Malt-O-Meal Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: United Recovery Center Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clemenger Adelaide / Eastwood, Australia Client: Lotteries Commission of South Australia Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: CME KHBB / London Client: Pentax Category: Consumer Television / Consumer Television :30/:25 Single
Agency: CME KHBB / Southfield, MI Client: Chrysler Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: D'Arcy Masius Benton & Bowles / St. Louis Client: Anheuser-Busch/Budweiser Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Richmond Client: Water Country USA Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Foote Cone & Belding / San Francisco Client: Armor All Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Franklin Dallas / Toronto Client: Fisons Consumer Health Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Livingston & Company / Seattle Client: The Museum of Flight Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Martin/Williams / Minneapolis Client: Play It Again Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ogilvy & Mather / New York Client: Maidenform Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Pagano Schenck & Kay / Providence Client: Roger Williams Park Zoo Category: Consumer Television / Consumer Television :30/:25 Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Television / Consumer Television :30/:25 Single

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Television / Television Consumer Over :30 Single

93492T

1993 Advertising Merit Award

BBDO / New York

Apple Computers

Consumer Television / Television Consumer Over :30 Single

93493T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93494T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93495T

1993 Advertising Merit Award

Gold Greenless Trott Advertising / London

Taunton Cider Company

Consumer Television / Television Consumer Over :30 Single

93496T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Television / Television Consumer Over :30 Single

93497T

1993 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Television Consumer Over :30 Single

93498T

1993 Advertising Merit Award

HSI Productions / New York

Tick Tock Drugs

Consumer Television / Television Consumer Over :30 Single

93499T

1993 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Television Consumer Over :30 Single

93500T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93501T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93502T

1993 Advertising Merit Award

TBWA Advertising / New York

Air France

Consumer Television / Television Consumer Over :30 Single

93503T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93504T

1993 Advertising Merit Award

The Campaign Palace / Melbourne, Australia

Australian Consolidated Press

Consumer Television / Consumer Television :30/:25 Single

93506T

1993 Advertising Merit Award

Carmichael Lynch / Minneapolis

Minnesota State Lottery

Consumer Television / Consumer Television :30/:25 Single

93507T

1993 Advertising Merit Award

Chiat/Day / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

93508T

1993 Advertising Merit Award

Chiat/Day / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

93509T

1993 Advertising Merit Award

Chiat/Day / Venice, CA

TV Guide

Consumer Television / Consumer Television :30/:25 Single

93510T

1993 Advertising Merit Award

Clarity Coverdale Rueff / Minneapolis

Malt-O-Meal

Consumer Television / Consumer Television :30/:25 Single

93511T

1993 Advertising Merit Award

Clarity Coverdale Rueff / Minneapolis

United Recovery Center

Consumer Television / Consumer Television :30/:25 Single

93512T

1993 Advertising Merit Award

Clemenger Adelaide / Eastwood, Australia

Lotteries Commission of South Australia

Consumer Television / Consumer Television :30/:25 Single

93513T

1993 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

93514T

1993 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

93515T

1993 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

93516T

1993 Advertising Merit Award

CME KHBB / London

Pentax

Consumer Television / Consumer Television :30/:25 Single

93517T

1993 Advertising Merit Award

CME KHBB / Southfield, MI

Chrysler Corporation

Consumer Television / Consumer Television :30/:25 Single

93518T

1993 Advertising Merit Award

D'Arcy Masius Benton & Bowles / St. Louis

Anheuser-Busch/Budweiser

Consumer Television / Consumer Television :30/:25 Single

93519T

1993 Advertising Merit Award

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

93520T

1993 Advertising Merit Award

Earle Palmer Brown / Richmond

Water Country USA

Consumer Television / Consumer Television :30/:25 Single

93521T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

93522T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

93523T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

93524T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

93525T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Single

93526T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Single

93527T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Single

93528T

1993 Advertising Merit Award

Follis DeVito Verdi / New York

Daffy's

Consumer Television / Consumer Television :30/:25 Single

93529T

1993 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Company

Consumer Television / Consumer Television :30/:25 Single

93530T

1993 Advertising Merit Award

Foote Cone & Belding / San Francisco

Armor All

Consumer Television / Consumer Television :30/:25 Single

93531T

1993 Advertising Merit Award

Franklin Dallas / Toronto

Fisons Consumer Health

Consumer Television / Consumer Television :30/:25 Single

93532T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Television / Consumer Television :30/:25 Single

93533T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Single

93534T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

93535T

1993 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Television / Consumer Television :30/:25 Single

93536T

1993 Advertising Merit Award

Livingston & Company / Seattle

The Museum of Flight

Consumer Television / Consumer Television :30/:25 Single

93537T

1993 Advertising Merit Award

Martin/Williams / Minneapolis

Play It Again Sports

Consumer Television / Consumer Television :30/:25 Single

93538T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Consumer Television :30/:25 Single

93539T

1993 Advertising Merit Award

Ogilvy & Mather / New York

Maidenform

Consumer Television / Consumer Television :30/:25 Single

93540T

1993 Advertising Merit Award

Pagano Schenck & Kay / Providence

Roger Williams Park Zoo

Consumer Television / Consumer Television :30/:25 Single

93541T

1993 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Consumer Television / Consumer Television :30/:25 Single

93542T

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