The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1993 Advertising Gold Pencil
Agency:
Ogilvy & Mather Direct / New York
Client:
Jaguar Cars
Title:
Category:
Collateral / Direct Mail: Single
Annual ID:
93042A
Award:
1993 Advertising Gold Pencil
Agency:
Martin/Williams, Minneapolis
Client:
American Humane Association
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
93065T
Award:
1993 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Tabu Lingerie
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
93025A
Award:
1993 Advertising Gold Pencil
Agency:
Streetsmart Advertising / New York
Client:
Coalition for the Homeless
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
93062T
Award:
1993 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Television Consumer Over :30 Single
Annual ID:
93072T
Award:
1993 Advertising Gold Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
The Pine Street Inn
Title:
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
93061R
Award:
1993 Advertising Gold Pencil
Agency:
DDB Needham Worldwide / Chicago
Client:
The Lake Michigan Federation
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
93050A
Award:
1993 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
McKenzie River Corporation/Black Star Beer
Title:
Category:
Television / Television Consumer Over :30 Campaign
Annual ID:
93075T
Award:
1993 Advertising Gold Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
The Pine Street Inn
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
93059R
Award:
1993 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar Enterprises
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
93082T
Award:
1993 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Tabu Lingerie
Title:
Category:
Collateral / Direct Mail: Campaign
Annual ID:
93045A
Award:
1993 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
93001A
Award:
1993 Advertising Gold Pencil
Agency:
Franklin Stoorza / San Diego
Client:
Taylor Guitar
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Annual ID:
93012A
Award:
1993 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
The New Yorker
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93030A
Award:
1993 Advertising Gold Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
The Economist Magazine
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93031A
Award:
1993 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
Guinness Publishing
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
93086T
Award:
1993 Advertising Gold Pencil
Agency:
DDB Needham Worldwide / New York
Client:
New York State Lottery
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
93078T
Award:
1993 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
The Poe Museum
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
93005A
Award:
1993 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
93017A
Award:
1993 Advertising Gold Pencil
Agency:
Think Tank / Nanaimo, British Columbia
Client:
The Bell Pub
Title:
Category:
Collateral / P.O.P.
Annual ID:
93047A
Award:
1993 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Tabu Lingerie
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
93022A
Award:
1993 Advertising Gold Pencil
Agency:
Collett Dickenson Pearce & Partners / London
Client:
Scottish & Newcastle Breweries
Title:
Category:
Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Annual ID:
93091T
Award:
1993 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
The New Yorker
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
93036A
Award:
1993 Advertising Gold Pencil
Agency:
Williams & Rockwood / Salt Lake City
Client:
The Utah Short Film and Video Center
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
93089T
Award:
1993 Advertising Gold Pencil
Agency:
Williams & Rockwood / Salt Lake City
Client:
The Utah Short Film and Video Center
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
93093T
Award:
1993 Advertising Gold Pencil
Agency:
DDB Needham Worldwide / Chicago
Client:
The Lake Michigan Federation
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
93053A
Award:
1993 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
Klein Bikes
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
93039A
Award:
1993 Advertising Gold Pencil
Agency:
Chiat/Day / New York
Client:
Reebok
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
93096T
Award:
1993 Advertising Gold Pencil
Agency:
Borders Perrin & Norrander / Portland
Client:
Oregon Donor Program
Title:
Category:
Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Annual ID:
93055A
Award:
1993 Advertising Silver Pencil
Agency:
Mullen / Wenham, MA
Client:
The Timberland Company
Title:
Category:
Collateral / Direct Mail: Single
Annual ID:
93043A
Award:
1993 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Richmond Symphony
Title:
Category:
Radio / Consumer Radio: Single
Annual ID:
93068R
Award:
1993 Advertising Silver Pencil
Agency:
Two Cities / New York, Toronto
Client:
Leukemia Research Fund
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
93066T
Award:
1993 Advertising Silver Pencil
Agency:
The United States Advertising Agency / New York
Client:
Dead Comics Society
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
93026A
Award:
1993 Advertising Silver Pencil
Agency:
Martin/Williams, Minneapolis
Client:
American Humane Association
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
93063T
Award:
1993 Advertising Silver Pencil
Agency:
BMP DDB Needham Worldwide / London
Client:
Barclaycard
Title:
Category:
Consumer Television / Television Consumer Over :30 Single
Annual ID:
93073T
Award:
1993 Advertising Silver Pencil
Agency:
DDB Needham Worldwide / Chicago
Client:
The Lake Michigan Federation
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
93051A
Award:
1993 Advertising Silver Pencil
Agency:
Ogilvy & Mather / New York
Client:
American Express
Title:
Category:
Television / Television Consumer Over :30 Campaign
Annual ID:
93076T
Award:
1993 Advertising Silver Pencil
Agency:
N&T Leo Burnett / Oslo
Client:
Braathens S.A.F.E.
Title:
Category:
International Foreign Language Commercial / International Foreign Language Commercial: Television
Annual ID:
96_0099T
Award:
1993 Advertising Silver Pencil
Agency:
Young & Rubicam / Buenos Aires
Client:
Mastellone HNOS
Title:
Category:
International Foreign Language Commercial / International Foreign Language Commercial: Television
Annual ID:
96_0100T
Award:
1993 Advertising Silver Pencil
Agency:
Martin/Williams, Minneapolis
Client:
Minnesota Department of Health
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
93060R
Award:
1993 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
The Lee Company
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
93083T
Award:
1993 Advertising Silver Pencil
Agency:
Livingston + Keye / Venice, CA
Client:
JBL
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
93020A
Award:
1993 Advertising Silver Pencil
Agency:
The Richards Group / Dallas
Client:
Harley-Davidson of Texas
Title:
Category:
Collateral / Direct Mail: Campaign
Annual ID:
93046A
Award:
1993 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mercedes-Benz
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
93002A
Award:
1993 Advertising Silver Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Specialized Bicycle Components
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Annual ID:
93013A
Award:
1993 Advertising Silver Pencil
Agency:
Ammirati & Puris / New York
Client:
Nikon
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93032A
Award:
1993 Advertising Silver Pencil
Agency:
Mazza/Silver / El Segundo, California
Client:
Straight Cut
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93033A
Award:
1993 Advertising Silver Pencil
Agency:
Borders Perrin & Norrander / Portland
Client:
Washington State Lottery
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
93087T
Award:
1993 Advertising Silver Pencil
Agency:
RM&K Advertising / Richmond
Client:
Mark Segal Photography
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
93028A
Award:
1993 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
93079T
