The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Streetsmart Advertising / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Television: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Borders Perrin & Norrander / Portland Client: Oregon Donor Program Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Economist Magazine Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Campaign
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Leo Burnett / London Client: Guinness Publishing Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Ogilvy & Mather Direct / New York Client: Jaguar Cars Category: Collateral / Direct Mail: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Franklin Stoorza / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Chiat/Day / New York Client: Reebok Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Collett Dickenson Pearce & Partners / London Client: Scottish & Newcastle Breweries Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Direct Mail: Campaign
Agency: Wieden+Kennedy / Portland Client: McKenzie River Corporation/Black Star Beer Category: Television / Television Consumer Over :30 Campaign
Agency: Cole & Weber / Portland Client: Klein Bikes Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Think Tank / Nanaimo, British Columbia Client: The Bell Pub Category: Collateral / P.O.P.
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

1993 Advertising Gold Pencil

Streetsmart Advertising / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Television: Single

93062T

1993 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

93082T

1993 Advertising Gold Pencil

Borders Perrin & Norrander / Portland

Oregon Donor Program

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93055A

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Color 1 Page or Spread: Single

93030A

1993 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

The Economist Magazine

Trade / Trade Color 1 Page or Spread: Single

93031A

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Any Size B/W or Color: Campaign

93036A

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Campaign

93025A

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television :20 and Under: Campaign

93089T

1993 Advertising Gold Pencil

Leo Burnett / London

Guinness Publishing

Consumer Television / Consumer Television :20 and Under: Single

93086T

1993 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

93078T

1993 Advertising Gold Pencil

Ogilvy & Mather Direct / New York

Jaguar Cars

Collateral / Direct Mail: Single

93042A

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Single

93059R

1993 Advertising Gold Pencil

Franklin Stoorza / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93012A

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Campaign

93061R

1993 Advertising Gold Pencil

Chiat/Day / New York

Reebok

Non-Broadcast / Non-Broadcast Cinema/Video

93096T

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93017A

1993 Advertising Gold Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93005A

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93050A

1993 Advertising Gold Pencil

Collett Dickenson Pearce & Partners / London

Scottish & Newcastle Breweries

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93091T

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93072T

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93022A

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93053A

1993 Advertising Gold Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Campaign

93065T

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Direct Mail: Campaign

93045A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

McKenzie River Corporation/Black Star Beer

Television / Television Consumer Over :30 Campaign

93075T

1993 Advertising Gold Pencil

Cole & Weber / Portland

Klein Bikes

Collateral / Collateral Brochures Other Than by Mail

93039A

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television Under $50,000 Budget: Single

93093T

1993 Advertising Gold Pencil

Think Tank / Nanaimo, British Columbia

The Bell Pub

Collateral / P.O.P.

93047A

1993 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93001A

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