The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: The Ball Partnership Euro RSCG / Hong Kong Client: Gallery 13 Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Television Consumer Over :30 Single
Agency: BSB Dorland / London Client: Bass Brewers Category: Consumer Television / Television Consumer Over :30 Single
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Two Cities / New York, Toronto Client: Leukemia Research Fund Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Martin Agency / Richmond Client: United Way Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Collett Dickenson Pearce & Partners / London Client: Scottish & Newcastle Breweries Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Warner Einstein / Chicago Client: Missouri Auction School Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Direct Mail: Campaign
Agency: The Richards Group / Dallas Client: Harley-Davidson of Texas Category: Collateral / Direct Mail: Campaign
Agency: Think Tank / Nanaimo, British Columbia Client: The Bell Pub Category: Collateral / P.O.P.
Agency: Hawley Martin Partners / Richmond Client: Ace Window Cleaners Category: Collateral / P.O.P.
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / P.O.P.
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: Citizens for Perot for President Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Mercedes-Benz Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: The Richards Group / Dallas Client: The Spy Factory Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Campaign
Agency: RM&K Advertising / Richmond Client: Mark Segal Photography Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Citron Haligman & Bedecarre / San Francisco Client: Salon/Areti Wines Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Mazza/Silver / El Segundo, California Client: Straight Cut Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Clarity Coverdale Rueff / Minneapolis Client: Northwestern National Life Insurance Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: Leo Burnett / London Client: Guinness Publishing Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Borders Perrin & Norrander / Portland Client: Washington State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Abbott Mead Vickers. BBDO / London Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: The Joey Reiman Agency / Atlanta Client: Rocky Mountain College of Art & Design Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Livingston + Keye / Venice, CA Client: JBL Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: J. D. Hoyt's Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Single
Agency: Wieden+Kennedy / Portland Client: McKenzie River Corporation/Black Star Beer Category: Television / Television Consumer Over :30 Campaign
Agency: Ogilvy & Mather / New York Client: American Express Category: Television / Television Consumer Over :30 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Television / Television Consumer Over :30 Campaign
Agency: Cole & Weber / Portland Client: Klein Bikes Category: Collateral / Collateral Brochures Other Than by Mail
Agency: McIlroy Coates / Edinburgh Client: Faulds Advertising Category: Collateral / Collateral Brochures Other Than by Mail

1993 Advertising Silver Pencil

The Ball Partnership Euro RSCG / Hong Kong

Gallery 13

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

93016A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93072T

1993 Advertising Silver Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Television Consumer Over :30 Single

93073T

1993 Advertising Bronze Pencil

BSB Dorland / London

Bass Brewers

Consumer Television / Television Consumer Over :30 Single

93074T

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television :20 and Under: Campaign

93089T

1993 Advertising Bronze Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Campaign

93090T

1993 Advertising Gold Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Campaign

93065T

1993 Advertising Silver Pencil

Two Cities / New York, Toronto

Leukemia Research Fund

Public Service/Political / Public Service/Political Television: Campaign

93066T

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

United Way

Public Service/Political / Public Service/Political Television: Campaign

93067T

1993 Advertising Gold Pencil

Collett Dickenson Pearce & Partners / London

Scottish & Newcastle Breweries

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93091T

1993 Advertising Silver Pencil

Warner Einstein / Chicago

Missouri Auction School

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93092T

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Direct Mail: Campaign

93045A

1993 Advertising Silver Pencil

The Richards Group / Dallas

Harley-Davidson of Texas

Collateral / Direct Mail: Campaign

93046A

1993 Advertising Gold Pencil

Think Tank / Nanaimo, British Columbia

The Bell Pub

Collateral / P.O.P.

93047A

1993 Advertising Silver Pencil

Hawley Martin Partners / Richmond

Ace Window Cleaners

Collateral / P.O.P.

93048A

1993 Advertising Bronze Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / P.O.P.

93049A

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93053A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Citizens for Perot for President

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93054A

1993 Advertising Gold Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93005A

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93006A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93007A

1993 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93001A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Mercedes-Benz

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93002A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93004A

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

96_0003A

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

93008A

1993 Advertising Bronze Pencil

The Richards Group / Dallas

The Spy Factory

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

93009A

1993 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Campaign

93071R

1993 Advertising Silver Pencil

RM&K Advertising / Richmond

Mark Segal Photography

Trade / Trade B/W 1 Page or Spread: Single

93028A

1993 Advertising Bronze Pencil

Citron Haligman & Bedecarre / San Francisco

Salon/Areti Wines

Trade / Trade B/W 1 Page or Spread: Single

93029A

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93050A

1993 Advertising Silver Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93051A

1993 Advertising Bronze Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93052A

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Any Size B/W or Color: Campaign

93036A

1993 Advertising Silver Pencil

Mazza/Silver / El Segundo, California

Straight Cut

Trade / Trade Any Size B/W or Color: Campaign

93037A

1993 Advertising Bronze Pencil

Clarity Coverdale Rueff / Minneapolis

Northwestern National Life Insurance

Trade / Trade Any Size B/W or Color: Campaign

93038A

1993 Advertising Gold Pencil

Leo Burnett / London

Guinness Publishing

Consumer Television / Consumer Television :20 and Under: Single

93086T

1993 Advertising Silver Pencil

Borders Perrin & Norrander / Portland

Washington State Lottery

Consumer Television / Consumer Television :20 and Under: Single

93087T

1993 Advertising Bronze Pencil

Abbott Mead Vickers. BBDO / London

IKEA

Consumer Television / Consumer Television :20 and Under: Single

93088T

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television Under $50,000 Budget: Single

93093T

1993 Advertising Silver Pencil

The Joey Reiman Agency / Atlanta

Rocky Mountain College of Art & Design

Consumer Television / Consumer Television Under $50,000 Budget: Single

93094T

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television Under $50,000 Budget: Single

93095T

1993 Advertising Silver Pencil

Livingston + Keye / Venice, CA

JBL

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93020A

1993 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93021A

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

J. D. Hoyt's

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Single

93011A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

McKenzie River Corporation/Black Star Beer

Television / Television Consumer Over :30 Campaign

93075T

1993 Advertising Silver Pencil

Ogilvy & Mather / New York

American Express

Television / Television Consumer Over :30 Campaign

93076T

1993 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Television / Television Consumer Over :30 Campaign

93077T

1993 Advertising Gold Pencil

Cole & Weber / Portland

Klein Bikes

Collateral / Collateral Brochures Other Than by Mail

93039A

1993 Advertising Silver Pencil

McIlroy Coates / Edinburgh

Faulds Advertising

Collateral / Collateral Brochures Other Than by Mail

93040A

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