The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ammirati & Puris / New York Client: Nikon Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mazza/Silver / El Segundo, California Client: Straight Cut Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Martin/Williams, Minneapolis Client: Minnesota Department of Health Category: Public Service/Political / Public Service/Political Radio: Single
Agency: The United States Advertising Agency / New York Client: Dead Comics Society Category: Outdoor / Outdoor: Campaign
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Hawley Martin Partners / Richmond Client: Ace Window Cleaners Category: Collateral / P.O.P.
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Campaign
Agency: The Joey Reiman Agency / Atlanta Client: Rocky Mountain College of Art & Design Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Fallon McElligott / Minneapolis Client: Communities Caring for Children Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Collateral / Direct Mail: Single
Agency: Borders Perrin & Norrander / Portland Client: Washington State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: Citizens for Perot for President Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: Mercedes-Benz Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Livingston + Keye / Venice, CA Client: JBL Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Television / Television Consumer Over :30 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Specialized Bicycle Components Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Radio / Consumer Radio: Single
Agency: Mazza/Silver / El Segundo, California Client: Straight Cut Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: RM&K Advertising / Richmond Client: Mark Segal Photography Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Warner Einstein / Chicago Client: Missouri Auction School Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: McIlroy Coates / Edinburgh Client: Faulds Advertising Category: Collateral / Collateral Brochures Other Than by Mail
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: N&T Leo Burnett / Oslo Client: Braathens S.A.F.E. Category: International Foreign Language Commercial / International Foreign Language Commercial: Television
Agency: Young & Rubicam / Buenos Aires Client: Mastellone HNOS Category: International Foreign Language Commercial / International Foreign Language Commercial: Television
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Television Consumer Over :30 Single
Agency: The Ball Partnership Euro RSCG / Singapore Client: Yet Con Restaurant Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: The Ball Partnership Euro RSCG / Hong Kong Client: Gallery 13 Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Lowe Howard Spink / London Client: Smirnoff Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: The Richards Group / Dallas Client: Harley-Davidson of Texas Category: Collateral / Direct Mail: Campaign
Agency: Two Cities / New York, Toronto Client: Leukemia Research Fund Category: Public Service/Political / Public Service/Political Television: Campaign

1993 Advertising Silver Pencil

Ammirati & Puris / New York

Nikon

Trade / Trade Color 1 Page or Spread: Single

93032A

1993 Advertising Silver Pencil

Mazza/Silver / El Segundo, California

Straight Cut

Trade / Trade Color 1 Page or Spread: Single

93033A

1993 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

93079T

1993 Advertising Silver Pencil

Martin/Williams, Minneapolis

Minnesota Department of Health

Public Service/Political / Public Service/Political Radio: Single

93060R

1993 Advertising Silver Pencil

The United States Advertising Agency / New York

Dead Comics Society

Outdoor / Outdoor: Campaign

93026A

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

93008A

1993 Advertising Silver Pencil

Hawley Martin Partners / Richmond

Ace Window Cleaners

Collateral / P.O.P.

93048A

1993 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Campaign

93071R

1993 Advertising Silver Pencil

The Joey Reiman Agency / Atlanta

Rocky Mountain College of Art & Design

Consumer Television / Consumer Television Under $50,000 Budget: Single

93094T

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Communities Caring for Children

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93056A

1993 Advertising Silver Pencil

Mullen / Wenham, MA

The Timberland Company

Collateral / Direct Mail: Single

93043A

1993 Advertising Silver Pencil

Borders Perrin & Norrander / Portland

Washington State Lottery

Consumer Television / Consumer Television :20 and Under: Single

93087T

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93006A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Citizens for Perot for President

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93054A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Mercedes-Benz

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93002A

1993 Advertising Silver Pencil

Livingston + Keye / Venice, CA

JBL

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93020A

1993 Advertising Silver Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Single

93063T

1993 Advertising Silver Pencil

Ogilvy & Mather / New York

American Express

Television / Television Consumer Over :30 Campaign

93076T

1993 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

Specialized Bicycle Components

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93013A

1993 Advertising Silver Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93023A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

The Richmond Symphony

Radio / Consumer Radio: Single

93068R

1993 Advertising Silver Pencil

Mazza/Silver / El Segundo, California

Straight Cut

Trade / Trade Any Size B/W or Color: Campaign

93037A

1993 Advertising Silver Pencil

RM&K Advertising / Richmond

Mark Segal Photography

Trade / Trade B/W 1 Page or Spread: Single

93028A

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Campaign

93083T

1993 Advertising Silver Pencil

Warner Einstein / Chicago

Missouri Auction School

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93092T

1993 Advertising Silver Pencil

McIlroy Coates / Edinburgh

Faulds Advertising

Collateral / Collateral Brochures Other Than by Mail

93040A

1993 Advertising Silver Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93051A

1993 Advertising Silver Pencil

N&T Leo Burnett / Oslo

Braathens S.A.F.E.

International Foreign Language Commercial / International Foreign Language Commercial: Television

96_0099T

1993 Advertising Silver Pencil

Young & Rubicam / Buenos Aires

Mastellone HNOS

International Foreign Language Commercial / International Foreign Language Commercial: Television

96_0100T

1993 Advertising Silver Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Television Consumer Over :30 Single

93073T

1993 Advertising Silver Pencil

The Ball Partnership Euro RSCG / Singapore

Yet Con Restaurant

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

93010A

1993 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93018A

1993 Advertising Silver Pencil

The Ball Partnership Euro RSCG / Hong Kong

Gallery 13

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

93016A

1993 Advertising Silver Pencil

Lowe Howard Spink / London

Smirnoff

Non-Broadcast / Non-Broadcast Cinema/Video

93097T

1993 Advertising Silver Pencil

The Richards Group / Dallas

Harley-Davidson of Texas

Collateral / Direct Mail: Campaign

93046A

1993 Advertising Silver Pencil

Two Cities / New York, Toronto

Leukemia Research Fund

Public Service/Political / Public Service/Political Television: Campaign

93066T

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