The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1993 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
93017A
Award:
1993 Advertising Silver Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
American Isuzu Motors
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
93018A
Award:
1993 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
93019A
Award:
1993 Advertising Silver Pencil
Agency:
The Ball Partnership Euro RSCG / Singapore
Client:
Yet Con Restaurant
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
93010A
Award:
1993 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Porsche Cars North America
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
93008A
Award:
1993 Advertising Bronze Pencil
Agency:
The Richards Group / Dallas
Client:
The Spy Factory
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
93009A
Award:
1993 Advertising Gold Pencil
Agency:
Streetsmart Advertising / New York
Client:
Coalition for the Homeless
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
93062T
Award:
1993 Advertising Silver Pencil
Agency:
Martin/Williams, Minneapolis
Client:
American Humane Association
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
93063T
Award:
1993 Advertising Bronze Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Partnership for a Drug Free America
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
93064T
Award:
1993 Advertising Gold Pencil
Agency:
Ogilvy & Mather Direct / New York
Client:
Jaguar Cars
Title:
Category:
Collateral / Direct Mail: Single
Annual ID:
93042A
Award:
1993 Advertising Silver Pencil
Agency:
Mullen / Wenham, MA
Client:
The Timberland Company
Title:
Category:
Collateral / Direct Mail: Single
Annual ID:
93043A
Award:
1993 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
Category:
Collateral / Direct Mail: Single
Annual ID:
93044A
Award:
1993 Advertising Gold Pencil
Agency:
Think Tank / Nanaimo, British Columbia
Client:
The Bell Pub
Title:
Category:
Collateral / P.O.P.
Annual ID:
93047A
Award:
1993 Advertising Silver Pencil
Agency:
Hawley Martin Partners / Richmond
Client:
Ace Window Cleaners
Title:
Category:
Collateral / P.O.P.
Annual ID:
93048A
Award:
1993 Advertising Bronze Pencil
Agency:
The Richards Group / Dallas
Client:
Tabu Lingerie
Title:
Category:
Collateral / P.O.P.
Annual ID:
93049A
Award:
1993 Advertising Gold Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
The Pine Street Inn
Title:
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
93061R
Award:
1993 Advertising Gold Pencil
Agency:
Martin/Williams, Minneapolis
Client:
American Humane Association
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
93065T
Award:
1993 Advertising Silver Pencil
Agency:
Two Cities / New York, Toronto
Client:
Leukemia Research Fund
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
93066T
Award:
1993 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
United Way
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
93067T
Award:
1993 Advertising Gold Pencil
Agency:
Franklin Stoorza / San Diego
Client:
Taylor Guitar
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Annual ID:
93012A
Award:
1993 Advertising Silver Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Specialized Bicycle Components
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Annual ID:
93013A
Award:
1993 Advertising Bronze Pencil
Agency:
Franklin Stoorza / San Diego
Client:
Taylor Guitar
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Annual ID:
93014A
Award:
1993 Advertising Bronze Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
American Isuzu Motors
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Annual ID:
93015A
Award:
1993 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
The Poe Museum
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
93005A
Award:
1993 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
93006A
Award:
1993 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Poe Museum
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
93007A
Award:
1993 Advertising Gold Pencil
Agency:
Chiat/Day / New York
Client:
Reebok
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
93096T
Award:
1993 Advertising Silver Pencil
Agency:
Lowe Howard Spink / London
Client:
Smirnoff
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
93097T
Award:
1993 Advertising Bronze Pencil
Agency:
BBDO / Los Angeles
Client:
Earth Communications Office
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema/Video
Annual ID:
96_0098T
Award:
1993 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Television Consumer Over :30 Single
Annual ID:
93072T
Award:
1993 Advertising Silver Pencil
Agency:
BMP DDB Needham Worldwide / London
Client:
Barclaycard
Title:
Category:
Consumer Television / Television Consumer Over :30 Single
Annual ID:
93073T
Award:
1993 Advertising Bronze Pencil
Agency:
BSB Dorland / London
Client:
Bass Brewers
Title:
Category:
Consumer Television / Television Consumer Over :30 Single
Annual ID:
93074T
Award:
1993 Advertising Silver Pencil
Agency:
Goldsmith/Jeffrey / New York
Client:
Crain's New York Business
Title:
Category:
Radio / Consumer Radio: Campaign
Annual ID:
93071R
Award:
1993 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Tabu Lingerie
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
93025A
Award:
1993 Advertising Silver Pencil
Agency:
The United States Advertising Agency / New York
Client:
Dead Comics Society
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
93026A
Award:
1993 Advertising Bronze Pencil
Agency:
Chiat/Day / New York
Client:
NYNEX Information Resources
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
93027A
Award:
1993 Advertising Silver Pencil
Agency:
N&T Leo Burnett / Oslo
Client:
Braathens S.A.F.E.
Title:
Category:
International Foreign Language Commercial / International Foreign Language Commercial: Television
Annual ID:
96_0099T
Award:
1993 Advertising Silver Pencil
Agency:
Young & Rubicam / Buenos Aires
Client:
Mastellone HNOS
Title:
Category:
International Foreign Language Commercial / International Foreign Language Commercial: Television
Annual ID:
96_0100T
Award:
1993 Advertising Gold Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
The Pine Street Inn
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
93059R
Award:
1993 Advertising Silver Pencil
Agency:
Martin/Williams, Minneapolis
Client:
Minnesota Department of Health
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
93060R
Award:
1993 Advertising Gold Pencil
Agency:
Williams & Rockwood / Salt Lake City
Client:
The Utah Short Film and Video Center
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
93089T
Award:
1993 Advertising Bronze Pencil
Agency:
DDB Needham Worldwide / New York
Client:
New York State Lottery
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
93090T
Award:
1993 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
93001A
Award:
1993 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mercedes-Benz
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
93002A
Award:
1993 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Poe Museum
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
93004A
Award:
1993 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
96_0003A
Award:
1993 Advertising Gold Pencil
Agency:
Williams & Rockwood / Salt Lake City
Client:
The Utah Short Film and Video Center
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
93093T
Award:
1993 Advertising Silver Pencil
Agency:
The Joey Reiman Agency / Atlanta
Client:
Rocky Mountain College of Art & Design
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
93094T
Award:
1993 Advertising Bronze Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Chevys Mexican Restaurants
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
93095T
Award:
1993 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
The New Yorker
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93030A
