The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Cramer-Krasselt / Milwaukee Client: East Towne Jewelers Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Warner Einstein / Chicago Client: Schwinn Cycling and Fitness Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign
Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Television / Television Consumer Over :30 Single
Agency: BBDO / New York Client: Apple Computers Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Gold Greenless Trott Advertising / London Client: Taunton Cider Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Television / Television Consumer Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Television Consumer Over :30 Single
Agency: HSI Productions / New York Client: Tick Tock Drugs Category: Consumer Television / Television Consumer Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: TBWA Advertising / New York Client: Air France Category: Consumer Television / Television Consumer Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Collateral / Direct Mail: Single
Agency: Goldsmith/Jeffrey / New York Client: Bergdorf Goodman Category: Collateral / Direct Mail: Single
Agency: Sharon & Dave's Ad Agency / Cleveland Client: Cleveland Society of Communicating Arts Category: Collateral / Direct Mail: Single
Agency: Earle Palmer Brown / Richmond Client: Water Country USA Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: The Joey Reinman Agency / Atlanta Client: Rocky Mountain College of Art & Design Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: The Martin Agency / Richmond Client: Bank One Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Tracy-Locke / Dallas Client: The Ben Hogan Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Morgan Hotel Group Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goldmerg Moser O'Neill / San Francisco Client: Round Table Franchise Corporation Category: Radio / Consumer Radio: Campaign
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Radio / Consumer Radio: Campaign
Agency: Trone Advertising / Greensboro, NC Client: Ed Kelly's Category: Radio / Consumer Radio: Campaign
Agency: CME KHBB / Chicago Client: City of Evanston, IL/Human Relations Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Izaak Walton League Category: Public Service/Political / Public Service/Political Television: Single
Agency: Martin/Williams / Minneapolis Client: Minnesota Department of Health Category: Public Service/Political / Public Service/Political Television: Single
Agency: Martin/Williams / Minneapolis Client: Minnesota Department of Health Category: Public Service/Political / Public Service/Political Television: Single
Agency: Mezzina/Brown / New York Client: Board of Elections/City of New York Category: Public Service/Political / Public Service/Political Television: Single
Agency: Woodshed / La Grange, IL Client: Chicago Coalition for the Homeless Category: Public Service/Political / Public Service/Political Television: Single
Agency: W.B. Doner & Company / Baltimore Client: Enoch Pratt Free Library Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers. BBDO / London Client: Volvo Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Ammirati & Puris / New York Client: Aetna Life & Casualty Company Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Ammirati & Puris / New York Client: BMW Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Ammirati & Puris / New York Client: Nikon Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Ammirati & Puris / New York Client: United Parcel Service of America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: The Ball Partnership Euro RSCG / Singapore Client: Cycle & Carriage/Mitsubishi Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: The Ball Partnership Euro RSCG / Singapore Client: Cycle & Carriage/Mitsubishi Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: BMP DDB Needham Worldwide / London Client: National Dairy Council Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Chiat/Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Chiat/Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Chiat/Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

1993 Advertising Merit Award

Cramer-Krasselt / Milwaukee

East Towne Jewelers

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

93324A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

93325A

1993 Advertising Merit Award

Warner Einstein / Chicago

Schwinn Cycling and Fitness

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Campaign

93326A

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Television / Television Consumer Over :30 Single

93492T

1993 Advertising Merit Award

BBDO / New York

Apple Computers

Consumer Television / Television Consumer Over :30 Single

93493T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93494T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93495T

1993 Advertising Merit Award

Gold Greenless Trott Advertising / London

Taunton Cider Company

Consumer Television / Television Consumer Over :30 Single

93496T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Television / Television Consumer Over :30 Single

93497T

1993 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Television Consumer Over :30 Single

93498T

1993 Advertising Merit Award

HSI Productions / New York

Tick Tock Drugs

Consumer Television / Television Consumer Over :30 Single

93499T

1993 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Television Consumer Over :30 Single

93500T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93501T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93502T

1993 Advertising Merit Award

TBWA Advertising / New York

Air France

Consumer Television / Television Consumer Over :30 Single

93503T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93504T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Collateral / Direct Mail: Single

93402A

1993 Advertising Merit Award

Goldsmith/Jeffrey / New York

Bergdorf Goodman

Collateral / Direct Mail: Single

93403A

1993 Advertising Merit Award

Sharon & Dave's Ad Agency / Cleveland

Cleveland Society of Communicating Arts

Collateral / Direct Mail: Single

93404A

1993 Advertising Merit Award

Earle Palmer Brown / Richmond

Water Country USA

Consumer Television / Consumer Television :30/:25 Campaign

93549T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Campaign

93550T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

93551T

1993 Advertising Merit Award

The Joey Reinman Agency / Atlanta

Rocky Mountain College of Art & Design

Consumer Television / Consumer Television :30/:25 Campaign

93552T

1993 Advertising Merit Award

The Martin Agency / Richmond

Bank One

Consumer Television / Consumer Television :30/:25 Campaign

93553T

1993 Advertising Merit Award

Tracy-Locke / Dallas

The Ben Hogan Company

Consumer Television / Consumer Television :30/:25 Campaign

93554T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Morgan Hotel Group

Consumer Television / Consumer Television :30/:25 Campaign

93555T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

93556T

1993 Advertising Merit Award

Goldmerg Moser O'Neill / San Francisco

Round Table Franchise Corporation

Radio / Consumer Radio: Campaign

93489R

1993 Advertising Merit Award

The Martin Agency / Richmond

The Richmond Symphony

Radio / Consumer Radio: Campaign

93490R

1993 Advertising Merit Award

Trone Advertising / Greensboro, NC

Ed Kelly's

Radio / Consumer Radio: Campaign

93491R

1993 Advertising Merit Award

CME KHBB / Chicago

City of Evanston, IL/Human Relations Commission

Public Service/Political / Public Service/Political Television: Single

93467A

1993 Advertising Merit Award

Leonard Monahan Lubars & Kelly / Providence

Izaak Walton League

Public Service/Political / Public Service/Political Television: Single

93468A

1993 Advertising Merit Award

Martin/Williams / Minneapolis

Minnesota Department of Health

Public Service/Political / Public Service/Political Television: Single

93469A

1993 Advertising Merit Award

Martin/Williams / Minneapolis

Minnesota Department of Health

Public Service/Political / Public Service/Political Television: Single

93470A

1993 Advertising Merit Award

Mezzina/Brown / New York

Board of Elections/City of New York

Public Service/Political / Public Service/Political Television: Single

93471A

1993 Advertising Merit Award

Woodshed / La Grange, IL

Chicago Coalition for the Homeless

Public Service/Political / Public Service/Political Television: Single

93472A

1993 Advertising Merit Award

W.B. Doner & Company / Baltimore

Enoch Pratt Free Library

Public Service/Political / Public Service/Political Television: Single

93473A

1993 Advertising Merit Award

Abbott Mead Vickers. BBDO / London

Volvo

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93202A

1993 Advertising Merit Award

Ammirati & Puris / New York

Aetna Life & Casualty Company

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93203A

1993 Advertising Merit Award

Ammirati & Puris / New York

BMW

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93204A

1993 Advertising Merit Award

Ammirati & Puris / New York

Nikon

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93205A

1993 Advertising Merit Award

Ammirati & Puris / New York

United Parcel Service of America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93206A

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93207A

1993 Advertising Merit Award

The Ball Partnership Euro RSCG / Singapore

Cycle & Carriage/Mitsubishi

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93208A

1993 Advertising Merit Award

The Ball Partnership Euro RSCG / Singapore

Cycle & Carriage/Mitsubishi

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93209A

1993 Advertising Merit Award

BMP DDB Needham Worldwide / London

National Dairy Council

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93210A

1993 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93211A

1993 Advertising Merit Award

Chiat/Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93212A

1993 Advertising Merit Award

Chiat/Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93213A

1993 Advertising Merit Award

Chiat/Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93214A

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