The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goldmerg Moser O'Neill / San Francisco Client: Round Table Franchise Corporation Category: Radio / Consumer Radio: Campaign
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Radio / Consumer Radio: Campaign
Agency: Trone Advertising / Greensboro, NC Client: Ed Kelly's Category: Radio / Consumer Radio: Campaign
Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Television / Television Consumer Over :30 Single
Agency: BBDO / New York Client: Apple Computer Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Gold Greenless Trott Advertising / London Client: Taunton Cider Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Television / Television Consumer Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Television Consumer Over :30 Single
Agency: HSI Productions / New York Client: Tick Tock Drugs Category: Consumer Television / Television Consumer Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: TBWA Advertising / New York Client: Air France Category: Consumer Television / Television Consumer Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: The Ball Partnership Euro RSCG / Singapore Client: Cycle & Carriage/Mitsubishi Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: BMP DDB Needham Worldwide / London Client: H.J. Heinz Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: BSB Dorland / London Client: Land Rover Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Cheetham Bell, Manchester England Client: Freestyle Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Chiat/Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Cole & Weber / Seattle Client: Nike i.e. Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: dGWB / Irvine, CA Client: Yamaha Guitars Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Specialized Bicycle Components Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Leo Burnett / Hong Kong Client: Regent International Hotels Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Martin/Williams / Minneapolis Client: Dr. Greg Dahl, Chiropractor Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Martin/Williams / Minneapolis Client: Big Sky Montana Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: McFarland & Drier Advertising / Miami Client: Bertram Yacht Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Mullen / Wenham, MA Client: Reebok International Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Mullen / Wenham, MA Client: The Timberland Company Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Stein Robaire Helm / Los Angeles Client: Day Runner Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Weiss Whitten Carroll Stagliano / New York Client: Escada USA/Apriori Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Abbott Mead Vickers. BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Bayless & Partners / Atlanta Client: Southern Regional Medical Center Category: Outdoor / Outdoor: Single
Agency: Broadbent Cheetham Veazy / Cheshire, England Client: Dave Auerbach Opticians Category: Outdoor / Outdoor: Single

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93567T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :20 and Under: Campaign

93565T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Sega of America

Consumer Television / Consumer Television :20 and Under: Campaign

93566T

1993 Advertising Merit Award

Goldmerg Moser O'Neill / San Francisco

Round Table Franchise Corporation

Radio / Consumer Radio: Campaign

93489R

1993 Advertising Merit Award

The Martin Agency / Richmond

The Richmond Symphony

Radio / Consumer Radio: Campaign

93490R

1993 Advertising Merit Award

Trone Advertising / Greensboro, NC

Ed Kelly's

Radio / Consumer Radio: Campaign

93491R

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Television / Television Consumer Over :30 Single

93492T

1993 Advertising Merit Award

BBDO / New York

Apple Computer

Consumer Television / Television Consumer Over :30 Single

93493T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93494T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93495T

1993 Advertising Merit Award

Gold Greenless Trott Advertising / London

Taunton Cider Company

Consumer Television / Television Consumer Over :30 Single

93496T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Television / Television Consumer Over :30 Single

93497T

1993 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Television Consumer Over :30 Single

93498T

1993 Advertising Merit Award

HSI Productions / New York

Tick Tock Drugs

Consumer Television / Television Consumer Over :30 Single

93499T

1993 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Television Consumer Over :30 Single

93500T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93501T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93502T

1993 Advertising Merit Award

TBWA Advertising / New York

Air France

Consumer Television / Television Consumer Over :30 Single

93503T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93504T

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93292A

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93293A

1993 Advertising Merit Award

The Ball Partnership Euro RSCG / Singapore

Cycle & Carriage/Mitsubishi

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93294A

1993 Advertising Merit Award

BMP DDB Needham Worldwide / London

H.J. Heinz

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93295A

1993 Advertising Merit Award

BSB Dorland / London

Land Rover

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93296A

1993 Advertising Merit Award

Cheetham Bell, Manchester England

Freestyle

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93297A

1993 Advertising Merit Award

Chiat/Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93298A

1993 Advertising Merit Award

Cole & Weber / Seattle

Nike i.e.

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93299A

1993 Advertising Merit Award

dGWB / Irvine, CA

Yamaha Guitars

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93300A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93301A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93302A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93303A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93304A

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93305A

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Specialized Bicycle Components

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93306A

1993 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93307A

1993 Advertising Merit Award

Leo Burnett / Hong Kong

Regent International Hotels

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93308A

1993 Advertising Merit Award

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93309A

1993 Advertising Merit Award

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93310A

1993 Advertising Merit Award

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93311A

1993 Advertising Merit Award

Martin/Williams / Minneapolis

Dr. Greg Dahl, Chiropractor

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93312A

1993 Advertising Merit Award

Martin/Williams / Minneapolis

Big Sky Montana

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93313A

1993 Advertising Merit Award

McFarland & Drier Advertising / Miami

Bertram Yacht

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93314A

1993 Advertising Merit Award

Mullen / Wenham, MA

Reebok International

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93315A

1993 Advertising Merit Award

Mullen / Wenham, MA

The Timberland Company

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93316A

1993 Advertising Merit Award

Stein Robaire Helm / Los Angeles

Day Runner

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93317A

1993 Advertising Merit Award

Weiss Whitten Carroll Stagliano / New York

Escada USA/Apriori

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93318A

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93319A

1993 Advertising Merit Award

Abbott Mead Vickers. BBDO / London

The Economist

Outdoor / Outdoor: Single

93327A

1993 Advertising Merit Award

Bayless & Partners / Atlanta

Southern Regional Medical Center

Outdoor / Outdoor: Single

93328A

1993 Advertising Merit Award

Broadbent Cheetham Veazy / Cheshire, England

Dave Auerbach Opticians

Outdoor / Outdoor: Single

93329A

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