The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ogilvy & Mather / New York Client: Maidenform Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Pagano Schenck & Kay / Providence Client: Roger Williams Park Zoo Category: Consumer Television / Consumer Television :30/:25 Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Stein Robaire Helm / Los Angeles Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Agency: TBWA Advertising / New York Client: HIP Category: Consumer Television / Consumer Television :30/:25 Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Grandpa's Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Morgan Hotel Group Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Morgan Hotel Group Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Clarity Coverdale Rueff / Minneapolis Client: Art Directors and Copywriters Club Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Kevin & Brian's Ad Thing / Santa Monica, CA Client: Milt Sanford Financial Management Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Livingston + Keye / Venice, CA Client: JBL Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Northlich Stolley La Warre / Cincinnati Client: The Advertising Club of Cincinnati Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Television / Television Consumer Over :30 Single
Agency: BBDO / New York Client: Apple Computer Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Gold Greenless Trott Advertising / London Client: Taunton Cider Company Category: Consumer Television / Television Consumer Over :30 Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Television / Television Consumer Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Television Consumer Over :30 Single
Agency: HSI Productions / New York Client: Tick Tock Drugs Category: Consumer Television / Television Consumer Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Television Consumer Over :30 Single
Agency: TBWA Advertising / New York Client: Air France Category: Consumer Television / Television Consumer Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: Chiat/Day / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Outdoor / Outdoor: Campaign
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Outdoor / Outdoor: Campaign
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Outdoor / Outdoor: Campaign
Agency: Jaded Angry & Disillusioned / New York Client: Lee's Field Category: Outdoor / Outdoor: Campaign
Agency: Kirshenbaum & Bond / New York Client: Charivari Category: Outdoor / Outdoor: Campaign
Agency: Leagas Delaney / London Client: Harrods Category: Outdoor / Outdoor: Campaign
Agency: The Martin Agency / Richmond Client: AAA Pawn Category: Outdoor / Outdoor: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Arnold Fortuna Lawner & Cabot / Boston Client: Kinney Shoes Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: The Ball Partnership Euro RSCG / Singapore Client: Cycle & Carriage/Mitsubishi Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: BMP DDB Needham Worldwide / London Client: H.J. Heinz Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: BSB Dorland / London Client: Land Rover Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Cheetham Bell, Manchester England Client: Freestyle Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Chiat/Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Cole & Weber / Seattle Client: Nike i.e. Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: dGWB / Irvine, CA Client: Yamaha Guitars Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

1993 Advertising Merit Award

Ogilvy & Mather / New York

Maidenform

Consumer Television / Consumer Television :30/:25 Single

93540T

1993 Advertising Merit Award

Pagano Schenck & Kay / Providence

Roger Williams Park Zoo

Consumer Television / Consumer Television :30/:25 Single

93541T

1993 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Consumer Television / Consumer Television :30/:25 Single

93542T

1993 Advertising Merit Award

Stein Robaire Helm / Los Angeles

IKEA

Consumer Television / Consumer Television :30/:25 Single

93543T

1993 Advertising Merit Award

TBWA Advertising / New York

HIP

Consumer Television / Consumer Television :30/:25 Single

93544T

1993 Advertising Merit Award

TBWA Kerlick Switzer / St. Louis

Grandpa's

Consumer Television / Consumer Television :30/:25 Single

93545T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Morgan Hotel Group

Consumer Television / Consumer Television :30/:25 Single

93546T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Morgan Hotel Group

Consumer Television / Consumer Television :30/:25 Single

93547T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

93548T

1993 Advertising Merit Award

Clarity Coverdale Rueff / Minneapolis

Art Directors and Copywriters Club

Trade / Trade Less Than a Page B/W or Color: Single

93388A

1993 Advertising Merit Award

Kevin & Brian's Ad Thing / Santa Monica, CA

Milt Sanford Financial Management

Trade / Trade Less Than a Page B/W or Color: Single

93389A

1993 Advertising Merit Award

Livingston + Keye / Venice, CA

JBL

Trade / Trade Less Than a Page B/W or Color: Single

93390A

1993 Advertising Merit Award

Northlich Stolley La Warre / Cincinnati

The Advertising Club of Cincinnati

Trade / Trade Less Than a Page B/W or Color: Single

93391A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :20 and Under: Campaign

93565T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Sega of America

Consumer Television / Consumer Television :20 and Under: Campaign

93566T

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Television / Television Consumer Over :30 Single

93492T

1993 Advertising Merit Award

BBDO / New York

Apple Computer

Consumer Television / Television Consumer Over :30 Single

93493T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93494T

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Television Consumer Over :30 Single

93495T

1993 Advertising Merit Award

Gold Greenless Trott Advertising / London

Taunton Cider Company

Consumer Television / Television Consumer Over :30 Single

93496T

1993 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Television / Television Consumer Over :30 Single

93497T

1993 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Television Consumer Over :30 Single

93498T

1993 Advertising Merit Award

HSI Productions / New York

Tick Tock Drugs

Consumer Television / Television Consumer Over :30 Single

93499T

1993 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Television Consumer Over :30 Single

93500T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93501T

1993 Advertising Merit Award

Ogilvy & Mather / New York

American Express

Consumer Television / Television Consumer Over :30 Single

93502T

1993 Advertising Merit Award

TBWA Advertising / New York

Air France

Consumer Television / Television Consumer Over :30 Single

93503T

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93504T

1993 Advertising Merit Award

Chiat/Day / New York

NYNEX Information Resources

Outdoor / Outdoor: Campaign

93361A

1993 Advertising Merit Award

DDB Needham Worldwide / New York

New York State Lottery

Outdoor / Outdoor: Campaign

93362A

1993 Advertising Merit Award

Hunt Murray / Minneapolis

Mystic Lake Casino

Outdoor / Outdoor: Campaign

93363A

1993 Advertising Merit Award

Hunt Murray / Minneapolis

Mystic Lake Casino

Outdoor / Outdoor: Campaign

93364A

1993 Advertising Merit Award

Jaded Angry & Disillusioned / New York

Lee's Field

Outdoor / Outdoor: Campaign

93365A

1993 Advertising Merit Award

Kirshenbaum & Bond / New York

Charivari

Outdoor / Outdoor: Campaign

93366A

1993 Advertising Merit Award

Leagas Delaney / London

Harrods

Outdoor / Outdoor: Campaign

93367A

1993 Advertising Merit Award

The Martin Agency / Richmond

AAA Pawn

Outdoor / Outdoor: Campaign

93368A

1993 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

93369A

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93292A

1993 Advertising Merit Award

Arnold Fortuna Lawner & Cabot / Boston

Kinney Shoes

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93293A

1993 Advertising Merit Award

The Ball Partnership Euro RSCG / Singapore

Cycle & Carriage/Mitsubishi

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93294A

1993 Advertising Merit Award

BMP DDB Needham Worldwide / London

H.J. Heinz

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93295A

1993 Advertising Merit Award

BSB Dorland / London

Land Rover

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93296A

1993 Advertising Merit Award

Cheetham Bell, Manchester England

Freestyle

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93297A

1993 Advertising Merit Award

Chiat/Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93298A

1993 Advertising Merit Award

Cole & Weber / Seattle

Nike i.e.

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93299A

1993 Advertising Merit Award

dGWB / Irvine, CA

Yamaha Guitars

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93300A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93301A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93302A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

The Lee Company

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93303A

1993 Advertising Merit Award

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93304A

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