The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1993 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
Guinness Publishing
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
93086T
Award:
1993 Advertising Silver Pencil
Agency:
Borders Perrin & Norrander / Portland
Client:
Washington State Lottery
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
93087T
Award:
1993 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers. BBDO / London
Client:
IKEA
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
93088T
Award:
1993 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Tabu Lingerie
Title:
Category:
Collateral / Direct Mail: Campaign
Annual ID:
93045A
Award:
1993 Advertising Silver Pencil
Agency:
The Richards Group / Dallas
Client:
Harley-Davidson of Texas
Title:
Category:
Collateral / Direct Mail: Campaign
Annual ID:
93046A
Award:
1993 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar Enterprises
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
93082T
Award:
1993 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
The Lee Company
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
93083T
Award:
1993 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
93084T
Award:
1993 Advertising Bronze Pencil
Agency:
Stein Robaire Helm / Los Angeles
Client:
Museum of Contemporary Art
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
93085T
Award:
1993 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Tabu Lingerie
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
93025A
Award:
1993 Advertising Silver Pencil
Agency:
The United States Advertising Agency / New York
Client:
Dead Comics Society
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
93026A
Award:
1993 Advertising Bronze Pencil
Agency:
Chiat/Day / New York
Client:
NYNEX Information Resources
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
93027A
Award:
1993 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
The New Yorker
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93030A
Award:
1993 Advertising Gold Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
The Economist Magazine
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93031A
Award:
1993 Advertising Silver Pencil
Agency:
Ammirati & Puris / New York
Client:
Nikon
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93032A
Award:
1993 Advertising Silver Pencil
Agency:
Mazza/Silver / El Segundo, California
Client:
Straight Cut
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93033A
Award:
1993 Advertising Bronze Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
The Dunham Company
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
93034A
Award:
1993 Advertising Silver Pencil
Agency:
Livingston + Keye / Venice, CA
Client:
JBL
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
93020A
Award:
1993 Advertising Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
93021A
Award:
1993 Advertising Silver Pencil
Agency:
The Ball Partnership Euro RSCG / Hong Kong
Client:
Gallery 13
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
93016A
Award:
1993 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
The New Yorker
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
93036A
Award:
1993 Advertising Silver Pencil
Agency:
Mazza/Silver / El Segundo, California
Client:
Straight Cut
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
93037A
Award:
1993 Advertising Bronze Pencil
Agency:
Clarity Coverdale Rueff / Minneapolis
Client:
Northwestern National Life Insurance
Title:
Category:
Trade / Trade Any Size B/W or Color: Campaign
Annual ID:
93038A
Award:
1993 Advertising Gold Pencil
Agency:
DDB Needham Worldwide / Chicago
Client:
The Lake Michigan Federation
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
93053A
Award:
1993 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Citizens for Perot for President
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
93054A
Award:
1993 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
McKenzie River Corporation/Black Star Beer
Title:
Category:
Television / Television Consumer Over :30 Campaign
Annual ID:
93075T
Award:
1993 Advertising Silver Pencil
Agency:
Ogilvy & Mather / New York
Client:
American Express
Title:
Category:
Television / Television Consumer Over :30 Campaign
Annual ID:
93076T
Award:
1993 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Television / Television Consumer Over :30 Campaign
Annual ID:
93077T
Award:
1993 Advertising Silver Pencil
Agency:
N&T Leo Burnett / Oslo
Client:
Braathens S.A.F.E.
Title:
Category:
International Foreign Language Commercial / International Foreign Language Commercial: Television
Annual ID:
96_0099T
Award:
1993 Advertising Silver Pencil
Agency:
Young & Rubicam / Buenos Aires
Client:
Mastellone HNOS
Title:
Category:
International Foreign Language Commercial / International Foreign Language Commercial: Television
Annual ID:
96_0100T
Award:
1993 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Porsche Cars North America
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
93008A
Award:
1993 Advertising Bronze Pencil
Agency:
The Richards Group / Dallas
Client:
The Spy Factory
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
93009A
Award:
1993 Advertising Gold Pencil
Agency:
Collett Dickenson Pearce & Partners / London
Client:
Scottish & Newcastle Breweries
Title:
Category:
Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Annual ID:
93091T
Award:
1993 Advertising Silver Pencil
Agency:
Warner Einstein / Chicago
Client:
Missouri Auction School
Title:
Category:
Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Annual ID:
93092T
Award:
1993 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
93017A
Award:
1993 Advertising Silver Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
American Isuzu Motors
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
93018A
Award:
1993 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
93019A
Award:
1993 Advertising Silver Pencil
Agency:
RM&K Advertising / Richmond
Client:
Mark Segal Photography
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
93028A
Award:
1993 Advertising Bronze Pencil
Agency:
Citron Haligman & Bedecarre / San Francisco
Client:
Salon/Areti Wines
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
93029A
Award:
1993 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
93001A
Award:
1993 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mercedes-Benz
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
93002A
Award:
1993 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Poe Museum
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
93004A
Award:
1993 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Jim Beam Brands
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
96_0003A
Award:
1993 Advertising Gold Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
The Pine Street Inn
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
93059R
Award:
1993 Advertising Silver Pencil
Agency:
Martin/Williams, Minneapolis
Client:
Minnesota Department of Health
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
93060R
Award:
1993 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
J. D. Hoyt's
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Single
Annual ID:
93011A
Award:
1993 Advertising Bronze Pencil
Agency:
Leo Burnett / Singapore
Client:
Singapore Convention Bureau
Title:
Category:
Trade / Trade Less Than a Page B/W or Color: Single
Annual ID:
93035A
Award:
1993 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
Klein Bikes
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
93039A
Award:
1993 Advertising Silver Pencil
Agency:
McIlroy Coates / Edinburgh
Client:
Faulds Advertising
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
93040A
Award:
1993 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Weyerhaeuser Paper Company
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
93041A
