The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: Leo Burnett / London Client: Guinness Publishing Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Chiat/Day / New York Client: Reebok Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Economist Magazine Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Franklin Stoorza / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Campaign
Agency: Cole & Weber / Portland Client: Klein Bikes Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Streetsmart Advertising / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Television: Single
Agency: Wieden+Kennedy / Portland Client: McKenzie River Corporation/Black Star Beer Category: Television / Television Consumer Over :30 Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Direct Mail: Campaign
Agency: Collett Dickenson Pearce & Partners / London Client: Scottish & Newcastle Breweries Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Think Tank / Nanaimo, British Columbia Client: The Bell Pub Category: Collateral / P.O.P.
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: Ogilvy & Mather Direct / New York Client: Jaguar Cars Category: Collateral / Direct Mail: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Any Size B/W or Color: Campaign
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Borders Perrin & Norrander / Portland Client: Oregon Donor Program Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Television Consumer Over :30 Single
Agency: The Ball Partnership Euro RSCG / Singapore Client: Yet Con Restaurant Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Borders Perrin & Norrander / Portland Client: Washington State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Martin/Williams, Minneapolis Client: Minnesota Department of Health Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: American Isuzu Motors Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: N&T Leo Burnett / Oslo Client: Braathens S.A.F.E. Category: International Foreign Language Commercial / International Foreign Language Commercial: Television
Agency: Young & Rubicam / Buenos Aires Client: Mastellone HNOS Category: International Foreign Language Commercial / International Foreign Language Commercial: Television
Agency: Lowe Howard Spink / London Client: Smirnoff Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: The Martin Agency / Richmond Client: Mercedes-Benz Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Ammirati & Puris / New York Client: Nikon Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mazza/Silver / El Segundo, California Client: Straight Cut Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Specialized Bicycle Components Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: The United States Advertising Agency / New York Client: Dead Comics Society Category: Outdoor / Outdoor: Campaign
Agency: McIlroy Coates / Edinburgh Client: Faulds Advertising Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Television / Television Consumer Over :30 Campaign
Agency: The Richards Group / Dallas Client: Harley-Davidson of Texas Category: Collateral / Direct Mail: Campaign
Agency: Warner Einstein / Chicago Client: Missouri Auction School Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: The Martin Agency / Richmond Client: Citizens for Perot for President Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Radio / Consumer Radio: Single

1993 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

93078T

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93072T

1993 Advertising Gold Pencil

Leo Burnett / London

Guinness Publishing

Consumer Television / Consumer Television :20 and Under: Single

93086T

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Single

93059R

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93017A

1993 Advertising Gold Pencil

Chiat/Day / New York

Reebok

Non-Broadcast / Non-Broadcast Cinema/Video

93096T

1993 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93001A

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Color 1 Page or Spread: Single

93030A

1993 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

The Economist Magazine

Trade / Trade Color 1 Page or Spread: Single

93031A

1993 Advertising Gold Pencil

Franklin Stoorza / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93012A

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Campaign

93025A

1993 Advertising Gold Pencil

Cole & Weber / Portland

Klein Bikes

Collateral / Collateral Brochures Other Than by Mail

93039A

1993 Advertising Gold Pencil

Streetsmart Advertising / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Television: Single

93062T

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

McKenzie River Corporation/Black Star Beer

Television / Television Consumer Over :30 Campaign

93075T

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Direct Mail: Campaign

93045A

1993 Advertising Gold Pencil

Collett Dickenson Pearce & Partners / London

Scottish & Newcastle Breweries

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93091T

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93053A

1993 Advertising Gold Pencil

Think Tank / Nanaimo, British Columbia

The Bell Pub

Collateral / P.O.P.

93047A

1993 Advertising Gold Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93005A

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television Under $50,000 Budget: Single

93093T

1993 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

93082T

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93022A

1993 Advertising Gold Pencil

Ogilvy & Mather Direct / New York

Jaguar Cars

Collateral / Direct Mail: Single

93042A

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Any Size B/W or Color: Campaign

93036A

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93050A

1993 Advertising Gold Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Campaign

93065T

1993 Advertising Gold Pencil

Borders Perrin & Norrander / Portland

Oregon Donor Program

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93055A

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television :20 and Under: Campaign

93089T

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Campaign

93061R

1993 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

93079T

1993 Advertising Silver Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Television Consumer Over :30 Single

93073T

1993 Advertising Silver Pencil

The Ball Partnership Euro RSCG / Singapore

Yet Con Restaurant

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

93010A

1993 Advertising Silver Pencil

Borders Perrin & Norrander / Portland

Washington State Lottery

Consumer Television / Consumer Television :20 and Under: Single

93087T

1993 Advertising Silver Pencil

Martin/Williams, Minneapolis

Minnesota Department of Health

Public Service/Political / Public Service/Political Radio: Single

93060R

1993 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

American Isuzu Motors

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93018A

1993 Advertising Silver Pencil

N&T Leo Burnett / Oslo

Braathens S.A.F.E.

International Foreign Language Commercial / International Foreign Language Commercial: Television

96_0099T

1993 Advertising Silver Pencil

Young & Rubicam / Buenos Aires

Mastellone HNOS

International Foreign Language Commercial / International Foreign Language Commercial: Television

96_0100T

1993 Advertising Silver Pencil

Lowe Howard Spink / London

Smirnoff

Non-Broadcast / Non-Broadcast Cinema/Video

93097T

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Mercedes-Benz

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93002A

1993 Advertising Silver Pencil

Ammirati & Puris / New York

Nikon

Trade / Trade Color 1 Page or Spread: Single

93032A

1993 Advertising Silver Pencil

Mazza/Silver / El Segundo, California

Straight Cut

Trade / Trade Color 1 Page or Spread: Single

93033A

1993 Advertising Silver Pencil

Goodby Berlin & Silverstein / San Francisco

Specialized Bicycle Components

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93013A

1993 Advertising Silver Pencil

The United States Advertising Agency / New York

Dead Comics Society

Outdoor / Outdoor: Campaign

93026A

1993 Advertising Silver Pencil

McIlroy Coates / Edinburgh

Faulds Advertising

Collateral / Collateral Brochures Other Than by Mail

93040A

1993 Advertising Silver Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Single

93063T

1993 Advertising Silver Pencil

Ogilvy & Mather / New York

American Express

Television / Television Consumer Over :30 Campaign

93076T

1993 Advertising Silver Pencil

The Richards Group / Dallas

Harley-Davidson of Texas

Collateral / Direct Mail: Campaign

93046A

1993 Advertising Silver Pencil

Warner Einstein / Chicago

Missouri Auction School

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93092T

1993 Advertising Silver Pencil

The Martin Agency / Richmond

Citizens for Perot for President

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93054A

1993 Advertising Silver Pencil

The Martin Agency / Richmond

The Richmond Symphony

Radio / Consumer Radio: Single

93068R

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