The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Toronto Client: Kodak Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Courage Category: Consumer Television / Consumer Television Over :30 Single
Agency: Kruskopf Olson / Minneapolis Client: Pet Food Warehouse Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
I Am Not a Role Model Agency: Wieden+Kennedy Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: The Martin Agency / Richmond Client: Wrangler Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Larson. Berg. Kahn. / Chicago Client: ScrubYourPup / Chicago Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: DDB Needham Worldwide / Amsterdam Client: Centraal Beheer Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Goldsmith/Jeffrey Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: The Leith Agency / Edinburgh Client: Bass U.K. Category: Consumer Television / Consumer Television Over :30 Single
Agency: Nickelodeon / New York Client: Nickelodeon Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Agency: Amil Gargano & Partners / New York Client: NYNEX Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Dolle Lama Adventures / Chicago Client: Cleveland Hair Centers Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Kirshenbaum & Bond / New York Client: Snapple Beverage Corporation Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: Gossard Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Berenter Greenhouse & Webster / New York Client: The New York Daily News Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 FM Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cole & Weber / Seattle Client: Rib Ticklers Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Deutsch / New York Client: G. Heileman Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: American Isuzu Motors Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Oakland Athletics Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Massachusetts Horticultural Society Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Single

1994 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike Europe

Consumer Television / Consumer Television Over :30 Single

94087T

1994 Advertising Gold Pencil

Young & Rubicam / Toronto

Kodak Canada

Consumer Television / Consumer Television Over :30 Single

94088T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Consumer Television / Consumer Television Over :30 Single

94089T

1994 Advertising Bronze Pencil

BMP DDB Needham Worldwide / London

Courage

Consumer Television / Consumer Television Over :30 Single

94090T

1994 Advertising Gold Pencil

Kruskopf Olson / Minneapolis

Pet Food Warehouse

Consumer Television / Consumer Television :30/:25 Single

94091T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94092T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94093T

1994 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

Wieden+Kennedy

Nike

I Am Not a Role Model

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Wrangler

Consumer Television / Consumer Television :20 and Under: Single

94098T

1994 Advertising Gold Pencil

Larson. Berg. Kahn. / Chicago

ScrubYourPup / Chicago

Consumer Television / Consumer Television Under $50,000 Budget

94099T

1994 Advertising Bronze Pencil

Earle Palmer Brown / Philadelphia

WMMR 93.3

Consumer Television / Consumer Television Under $50,000 Budget

94100T

1994 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Campaign

94095T

1994 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

94096T

1994 Advertising Bronze Pencil

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Campaign

94097T

1994 Advertising Finalist

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

94433T

1994 Advertising Finalist

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

94434T

1994 Advertising Finalist

DDB Needham Worldwide / Amsterdam

Centraal Beheer

Consumer Television / Consumer Television Over :30 Single

94435T

1994 Advertising Finalist

Goldsmith/Jeffrey / New York

Goldsmith/Jeffrey

Consumer Television / Consumer Television Over :30 Single

94436T

1994 Advertising Finalist

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

94437T

1994 Advertising Finalist

The Leith Agency / Edinburgh

Bass U.K.

Consumer Television / Consumer Television Over :30 Single

94438T

1994 Advertising Finalist

Nickelodeon / New York

Nickelodeon

Consumer Television / Consumer Television Over :30 Single

94439T

1994 Advertising Finalist

Ogilvy & Mather / New York

American Express

Consumer Television / Consumer Television Over :30 Single

94440T

1994 Advertising Finalist

Ogilvy & Mather / New York

American Express

Consumer Television / Consumer Television Over :30 Single

94441T

1994 Advertising Finalist

Amil Gargano & Partners / New York

NYNEX

Consumer Television / Consumer Television Varying Lengths: Campaign

94487T

1994 Advertising Finalist

Dolle Lama Adventures / Chicago

Cleveland Hair Centers

Consumer Television / Consumer Television Varying Lengths: Campaign

94488T

1994 Advertising Finalist

Kirshenbaum & Bond / New York

Snapple Beverage Corporation

Consumer Television / Consumer Television Varying Lengths: Campaign

94489T

1994 Advertising Finalist

Abbott Mead Vickers.BBDO / London

Gossard

Consumer Television / Consumer Television :30/:25 Single

94442T

1994 Advertising Finalist

BBDO / Los Angeles

Apple Computer

Consumer Television / Consumer Television :30/:25 Single

94443T

1994 Advertising Finalist

BBDO / Los Angeles

Apple Computer

Consumer Television / Consumer Television :30/:25 Single

94444T

1994 Advertising Finalist

Berenter Greenhouse & Webster / New York

The New York Daily News

Consumer Television / Consumer Television :30/:25 Single

94445T

1994 Advertising Finalist

Earle Palmer Brown / Philadelphia

WMMR 93.3 FM

Consumer Television / Consumer Television :30/:25 Single

94446T

1994 Advertising Finalist

Chiat/Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television :30/:25 Single

94447T

1994 Advertising Finalist

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

94448T

1994 Advertising Finalist

Cole & Weber / Seattle

Rib Ticklers

Consumer Television / Consumer Television :30/:25 Single

94449T

1994 Advertising Finalist

Deutsch / New York

G. Heileman

Consumer Television / Consumer Television :30/:25 Single

94450T

1994 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

94451T

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

94452T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

American Isuzu Motors

Consumer Television / Consumer Television :30/:25 Single

94453T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Consumer Television / Consumer Television :30/:25 Single

94454T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94455T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Oakland Athletics

Consumer Television / Consumer Television :30/:25 Single

94456T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Sega of America

Consumer Television / Consumer Television :30/:25 Single

94457T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Sega of America

Consumer Television / Consumer Television :30/:25 Single

94458T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Sega of America

Consumer Television / Consumer Television :30/:25 Single

94459T

1994 Advertising Finalist

Hill Holliday Connors Cosmopulos / Boston

Massachusetts Horticultural Society

Consumer Television / Consumer Television :30/:25 Single

94460T

1994 Advertising Finalist

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Single

94461T

1994 Advertising Finalist

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Single

94462T

1994 Advertising Finalist

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Single

94463T

1994 Advertising Finalist

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Single

94464T

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