The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: The Martin Agency / Richmond Client: Wrangler Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Larson. Berg. Kahn. / Chicago Client: ScrubYourPup / Chicago Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Kruskopf Olson / Minneapolis Client: Pet Food Warehouse Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
I Am Not a Role Model Agency: Wieden+Kennedy Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Toronto Client: Kodak Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Courage Category: Consumer Television / Consumer Television Over :30 Single
Agency: Amil Gargano & Partners / New York Client: NYNEX Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Dolle Lama Adventures / Chicago Client: Cleveland Hair Centers Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Kirshenbaum & Bond / New York Client: Snapple Beverage Corporation Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Barnhart Advertising & Public Relations / Denver Client: Gart Sports Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Campbell-Mithun-Esty / Chicago Client: Corona Extra Beer Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Mad Dogs & Englishmen / New York Client: Out Publishing Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Abbott Mead Vickers.BBDO / London Client: Gossard Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Berenter Greenhouse & Webster / New York Client: The New York Daily News Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 FM Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cole & Weber / Seattle Client: Rib Ticklers Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Deutsch / New York Client: G. Heileman Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: American Isuzu Motors Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Oakland Athletics Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Massachusetts Horticultural Society Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Single
Agency: J. Walter Thompson / Chicago Client: Southland/7-Eleven Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kauffman Stewart / Minneapolis Client: KTCA-TV Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Larson. Berg. Kahn. / Chicago Client: ScrupYourPup / Chicago Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Martin/Williams / Minneapolis Client: Targer Stores/The Minneapolis Institute of Arts Category: Consumer Television / Consumer Television :30/:25 Single
Agency: McCann-Erickson / New York Client: Black and Decker Category: Consumer Television / Consumer Television :30/:25 Single

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Wrangler

Consumer Television / Consumer Television :20 and Under: Single

94098T

1994 Advertising Gold Pencil

Larson. Berg. Kahn. / Chicago

ScrubYourPup / Chicago

Consumer Television / Consumer Television Under $50,000 Budget

94099T

1994 Advertising Bronze Pencil

Earle Palmer Brown / Philadelphia

WMMR 93.3

Consumer Television / Consumer Television Under $50,000 Budget

94100T

1994 Advertising Gold Pencil

Kruskopf Olson / Minneapolis

Pet Food Warehouse

Consumer Television / Consumer Television :30/:25 Single

94091T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94092T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94093T

1994 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

Wieden+Kennedy

Nike

I Am Not a Role Model

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Campaign

94095T

1994 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

94096T

1994 Advertising Bronze Pencil

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Campaign

94097T

1994 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike Europe

Consumer Television / Consumer Television Over :30 Single

94087T

1994 Advertising Gold Pencil

Young & Rubicam / Toronto

Kodak Canada

Consumer Television / Consumer Television Over :30 Single

94088T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Consumer Television / Consumer Television Over :30 Single

94089T

1994 Advertising Bronze Pencil

BMP DDB Needham Worldwide / London

Courage

Consumer Television / Consumer Television Over :30 Single

94090T

1994 Advertising Finalist

Amil Gargano & Partners / New York

NYNEX

Consumer Television / Consumer Television Varying Lengths: Campaign

94487T

1994 Advertising Finalist

Dolle Lama Adventures / Chicago

Cleveland Hair Centers

Consumer Television / Consumer Television Varying Lengths: Campaign

94488T

1994 Advertising Finalist

Kirshenbaum & Bond / New York

Snapple Beverage Corporation

Consumer Television / Consumer Television Varying Lengths: Campaign

94489T

1994 Advertising Finalist

Barnhart Advertising & Public Relations / Denver

Gart Sports

Consumer Television / Consumer Television Under $50,000 Budget

94490T

1994 Advertising Finalist

Campbell-Mithun-Esty / Chicago

Corona Extra Beer

Consumer Television / Consumer Television Under $50,000 Budget

94491T

1994 Advertising Finalist

Mad Dogs & Englishmen / New York

Out Publishing

Consumer Television / Consumer Television Under $50,000 Budget

94492T

1994 Advertising Finalist

Abbott Mead Vickers.BBDO / London

Gossard

Consumer Television / Consumer Television :30/:25 Single

94442T

1994 Advertising Finalist

BBDO / Los Angeles

Apple Computer

Consumer Television / Consumer Television :30/:25 Single

94443T

1994 Advertising Finalist

BBDO / Los Angeles

Apple Computer

Consumer Television / Consumer Television :30/:25 Single

94444T

1994 Advertising Finalist

Berenter Greenhouse & Webster / New York

The New York Daily News

Consumer Television / Consumer Television :30/:25 Single

94445T

1994 Advertising Finalist

Earle Palmer Brown / Philadelphia

WMMR 93.3 FM

Consumer Television / Consumer Television :30/:25 Single

94446T

1994 Advertising Finalist

Chiat/Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television :30/:25 Single

94447T

1994 Advertising Finalist

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

94448T

1994 Advertising Finalist

Cole & Weber / Seattle

Rib Ticklers

Consumer Television / Consumer Television :30/:25 Single

94449T

1994 Advertising Finalist

Deutsch / New York

G. Heileman

Consumer Television / Consumer Television :30/:25 Single

94450T

1994 Advertising Finalist

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Single

94451T

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

94452T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

American Isuzu Motors

Consumer Television / Consumer Television :30/:25 Single

94453T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Consumer Television / Consumer Television :30/:25 Single

94454T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94455T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Oakland Athletics

Consumer Television / Consumer Television :30/:25 Single

94456T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Sega of America

Consumer Television / Consumer Television :30/:25 Single

94457T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Sega of America

Consumer Television / Consumer Television :30/:25 Single

94458T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Sega of America

Consumer Television / Consumer Television :30/:25 Single

94459T

1994 Advertising Finalist

Hill Holliday Connors Cosmopulos / Boston

Massachusetts Horticultural Society

Consumer Television / Consumer Television :30/:25 Single

94460T

1994 Advertising Finalist

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Single

94461T

1994 Advertising Finalist

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Single

94462T

1994 Advertising Finalist

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Single

94463T

1994 Advertising Finalist

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Single

94464T

1994 Advertising Finalist

J. Walter Thompson / Chicago

Southland/7-Eleven

Consumer Television / Consumer Television :30/:25 Single

94465T

1994 Advertising Finalist

Kauffman Stewart / Minneapolis

KTCA-TV

Consumer Television / Consumer Television :30/:25 Single

94466T

1994 Advertising Finalist

Larson. Berg. Kahn. / Chicago

ScrupYourPup / Chicago

Consumer Television / Consumer Television :30/:25 Single

94467T

1994 Advertising Finalist

Lowe & Partners/SMS / New York

Mercedes-Benz

Consumer Television / Consumer Television :30/:25 Single

94468T

1994 Advertising Finalist

Martin/Williams / Minneapolis

Targer Stores/The Minneapolis Institute of Arts

Consumer Television / Consumer Television :30/:25 Single

94469T

1994 Advertising Finalist

McCann-Erickson / New York

Black and Decker

Consumer Television / Consumer Television :30/:25 Single

94470T

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