The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1994 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94071A
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
National Association of Atomic Veterans
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94072A
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeney Ties
Title:
Category:
Collateral / Collateral Direct Mail: Campaign
Annual ID:
94054A
Award:
1994 Advertising Gold Pencil
Agency:
Arnold Finnegan Martin / Richmond
Client:
Play It Again Sports
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
94001A
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
94009A
Award:
1994 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94038A
Award:
1994 Advertising Gold Pencil
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Zoo Station Teen Club
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94081R
Award:
1994 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94030A
Award:
1994 Advertising Gold Pencil
Agency:
Wells Rich Greene BDDP / New York
Client:
The Ad Council/Department of Transportation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
94080T
Award:
1994 Advertising Gold Pencil
Agency:
BSB / Hong Kong
Client:
Preparation H
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94023A
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94024A
Award:
1994 Advertising Gold Pencil
Agency:
Kruskopf Olson / Minneapolis
Client:
Pet Food Warehouse
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94091T
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
The Oregonian
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
94035A
Award:
1994 Advertising Gold Pencil
Agency:
Martin/Williams / Minneapolis
Client:
Art Directors/Copywriters Club of Minnesota
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
94036A
Award:
1994 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Stuart Circle Pharmacy
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
94027A
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
94012A
Award:
1994 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Oregon Film & Video
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
94043A
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeney Ties
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94057A
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94058A
Award:
1994 Advertising Gold Pencil
Agency:
EvansGroup / Salt Lake City
Client:
Humane Society of Utah
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
94068A
Award:
1994 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94087T
Award:
1994 Advertising Gold Pencil
Agency:
Young & Rubicam / Toronto
Client:
Kodak Canada
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94088T
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeny Ties
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94051A
Award:
1994 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
94095T
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94017A
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94018A
Award:
1994 Advertising Gold Pencil
Agency:
Hoffman/Lewis / San Francisco
Client:
Spectrum Foods/Prego Restaurant
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
94084R
Award:
1994 Advertising Gold Pencil
Agency:
Young & Rubicam Adelaide / Dulwich, South Australia
Client:
Royal Zoological Gardens
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
94065A
Award:
1994 Advertising Gold Pencil
Agency:
Butler Shine & Stern / Sausalito
Client:
Butler Shine & Stern
Title:
Category:
Collateral / Collateral Self-Promotion
Annual ID:
94062A
Award:
1994 Advertising Gold Pencil
Agency:
Wells Rich Greene BDDP / New York
Client:
The Ad Council/Department of Transportation
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
94077T
Award:
1994 Advertising Gold Pencil
Agency:
Larson. Berg. Kahn. / Chicago
Client:
ScrubYourPup / Chicago
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
94099T
Award:
1994 Advertising Silver Pencil
Agency:
Ingalls Quinn & Johnson / Boston
Client:
Pine Street Inn
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94073A
Award:
1994 Advertising Silver Pencil
Agency:
Kohnke Koeneke / Milwaukee
Client:
Back Hoe Bob
Title:
Category:
Collateral / Collateral Direct Mail: Campaign
Annual ID:
94055A
Award:
1994 Advertising Silver Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
94002A
Award:
1994 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Art Center College of Design
Title:
Category:
Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single
Annual ID:
94015A
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processor Advisory Board
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
94033A
Award:
1994 Advertising Silver Pencil
Agency:
Chiat/Day / Toronto
Client:
Cineplex Odeon Corporation
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
94101T
Award:
1994 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
St. Paul Pioneer Press
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
94010A
Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
London Underground
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94039A
Award:
1994 Advertising Silver Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94040A
Award:
1994 Advertising Silver Pencil
Agency:
Mendelsohn/Zien Advertising / Los Angeles
Client:
Loews Coronado Bay Resort
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94082R
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Specialized Bicycle Components
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
94047A
Award:
1994 Advertising Silver Pencil
Agency:
Hunt Murray / Minneapolis
Client:
Mystic Lake Casino
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94031A
Award:
1994 Advertising Silver Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94025A
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94092T
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94093T
Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
Cycle Oregon
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94004A
Award:
1994 Advertising Silver Pencil
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Lexus
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94005A
Award:
1994 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
94037A
Award:
1994 Advertising Silver Pencil
Agency:
DeVito/Verdi / New York
Client:
Daffy's
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
94028A
